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Elemental Technologies: View from the Top 2013

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Solving the Future of Video: 4K, HEVC and the Cloud

Traditional approaches to video processing – from dedicated hardware chips and exclusively on-premise processing to legacy distribution approaches such as broadcast and QAM infrastructure – are rapidly giving way to new technology advances vital to multiscreen initiatives.

Three key trends have emerged, including scalable software-based architectures, cloud video processing and IP delivery. Offering the most powerful, off-the-shelf  platforms in the industry, only Elemental takes advantage of these advanced approaches to help customers successfully and profitably connect to their video future with:

• Seamless software upgrades to HEVC, 4K, 10-bit pipelines and HbbTV 1.5

• Architecture-agnostic platform as a services (PaaS) for cloud video processing

• Industry-leading multiscreen solutions for IP delivery of content

Innovating Faster Than Anyone in the Industry: 4K/HEVC

The bandwidth required for H.264 compressed 4K content (20+ Mbps) is prohibitive. Designed to deliver an average bit rate reduction of up to 50% compared to H.264, HEVC shrinks bitrates required for 4K to potentially less than 12 Mbps. The advanced Elemental HEVC/H.265 codec implementation supports 4K HEVC streaming with 8-bit and 10-bit pipelines at under 18 Mbps. HEVC video compression is available to any Elemental customer that wants to license it.

Cloud-based Video Processing

Multiscreen viewing of live and on-demand content challenges media companies to assess how much onsite infrastructure to procure in order to satisfy spikes in demand for video processing without overinvesting. The cloud offers ways to augment traditional video infrastructures for creation and delivery of media assets.

The Elemental Cloud PaaS is truly elastic in nature. It automatically provisions and dynamically scales resources with a bursting capability that rapidly expands and contracts video processing capacity, providing unprecedented control over resources and availability.

Innovation Drives IP Success

Recently named the world’s best video processing technology by Cable and Satellite International, the company’s award-winning, innovative video processing systems combine massively parallel processing, programmable architectures and pioneering adaptive streaming. Elemental has enabled more than 1 billion video streams over the internet in the past year. Elemental deployments span 45 countries and 300 customers, including 25 of the world’s pay TV operators and four out of six Hollywood studios.

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