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  • October 20, 2017
  • By Anil Jain Managing Director, Media and Entertainment Industry Solutions at Google Cloud
  • Spotlights

Brightcove - View From The Top 2017

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In 2017, nearly anyone with a smartphone can call themselves a video publisher. But to offer video content that is both compelling and profitable is another challenge altogether. As the old adage says, having the right tools for the job is half the battle. Witness the recent growth of live streaming. As audiences shift their live event viewing away from traditional linear television to multiple digital platforms, content owners need to deliver engaging experiences that exceed what viewers get from traditional broadcast while driving profitability.

With Brightcove Live, we are enabling organizations of all sizes to quickly and seamlessly deliver, scale, and monetize innovative live experiences. Media organizations and audiences alike have been thrilled as we helped successfully stream exciting global sporting events including The Australian Open, NHRA hot rod racing, international table tennis championships in Japan, cricket matches in India, and this summer’s historic Mayweather/McGregor boxing event.

Another area of focus for Brightcove has been continuing to drive down the total cost of operating a video platform. Our latest initiative on this front involves the launch of our Context Aware Encoding solution, which applies machine learning and deep analysis to automatically reduce the number of stream renditions without sacrificing visual quality. In early deployments, customers are seeing savings in storage and delivery on the order of thirty to over sixty percent.

The online video space moves at a pace other industries can only hope for. That means we all are constantly being challenged to innovate and adapt to changes quickly. This dynamic is something we embrace at Brightcove as we continue our mission to transform the experience and economics of online video.


-Anil Jain, EVP & GM, Media

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