▼ Scroll to Site ▼

Bob Gold & Associates: 2016 Online Video Industry Predicions

Article Featured Image

TV Disruption: Large and Loud Makes for Lovely

In 2016, the biggest stories about new technologies will be created and managed by PR agencies. It will be a major challenge to break out of the cacophony of innovation noise.

Great technology alone won’t change business or consumer behavior, because game-changing storytelling is best told and managed by the pros.

There  are  a  lot  of  reasons  to be motivated—$57 billion to be exact.  That’s how far the market capitalization of the largest public U.S. content companies fell in 2015, according to Needham & Company. Cloud streaming has sonic speed momentum and new brands will either enhance your equation or disrupt your old economics.

Here’s what we—along with our clients—will be watching in  2016:

          1. Streaming services gaining on cable TV in market penetration.
          2. Products from cable companies like Comcast’s Watchable and Verizon’s Go90, or Cox’s Flare, who are all courting cord-cutters. You don’t even have to subscribe to use the service.
          3. Content everywhere that will require a download-to-go feature—so the non-connected device connects with the consumer. When video is viewable off the U.S. linear TV ecosystem, it creates a headwind for revenue growth.
          4. New virtual MVPDs like Victorious, who will offer streaming packages not based on traditional linear video networks, but rather featuring YouTube stars bundled into subscription offerings.
          5. Video as the preferred content format for consumers. If you are reading this and not watching this, you—like me—are a dinosaur.

And most importantly, we are looking for the consummate single app aggregator that can provide access to a world of mobile content and declutter my smart  phone.

See the rest of 2016's Executive Predictions in "Related Articles" below, or you can download the entire batch as a PDF.

This article is Sponsored Content

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Wowza: 2016 Online Video Industry Predictions

In this article and video interview, David Stubenvoll, CEO & Co-Founder of Wowza Media Systems, predicts what's coming in 2016 for the online video industry

DVEO: 2016 Online Video Industry Predictions

Laszlo Zoltan, Vice President of DVEO Division of Computer Modules, Inc., predicts what's coming in 2016 for the online video industry

Epiphan Video: 2016 Online Video Industry Predictions

Mike Sandler, President & CEO, Epiphan Video, predicts what's coming in 2016 for the online video industry

EuclidIQ: 2016 Online Video Industry Predictions

Richard Wingard, CEO of EuclidIQ, predicts what's coming in 2016 for the online video industry

Kollective: 2016 Online Video Industry Predictions

In this article and video interview, Todd Johnson, President & Chairman of the Board, Kollective Technology, Inc., predicts what's coming in 2016 for the online video industry

Limelight Networks: 2016 Online Video Industry Predictions

Bob Lento, CEO of Limelight Networks, predicts what's coming in 2016 for the online video industry

LiveU: 2016 Online Video Industry Predictions

Ronen Artman, VP of Marketing for LiveU, predicts what's coming in 2016 for the online video industry

AllDigital: 2016 Online Video Industry Predictions

Michael Linos, Chief Executive Officer, AllDigital, predicts what's coming in 2016 for the online video industry

Ooyala: 2016 Online Video Industry Predictions

Ramesh Srinivasan, CEO of Ooyala, predicts what's coming in 2016 for the online video industry

Sonic Foundry: 2016 Online Video Industry Predictions

In this article and video interview, Sean Brown, Senior Vice President of Sonic Foundry, predicts what's coming in 2016 for the online video industry

Telestream: 2016 Online Video Industry Predictions

Dan Castles, President & CEO of Telestream, predicts what's coming in 2016 for the online video industry

Touchstream: 2016 Online Video Industry Predictions

Brenton Ough, CEO of Touchstream, predicts what's coming in 2016 for the online video industry

Tulix Systems: 2016 Online Video Industry Predictions

In this article and video interview, George Bokuchava, CEO of Tulix Systems, predicts what's coming in 2016 for the online video industry

Verimatrix: 2016 Online Video Industry Predictions

In this article and video interview, Tom Munro, CEO of Verimatrix, predicts what's coming in 2016 for the online video industry

VisualOn: 2016 Online Video Industry Predictions

Andy Lin, CEO and President of VisualOn, predicts what's coming in 2016 for the online video industry

Osprey Video: 2016 Online Video Industry Predictions

Roger Bieri, General Manager of Osprey Video, predicts what's coming in 2016 for the online video industry

2016 Online Video Predictions: An Introduction

Leading online video industry executives share their insights into what to expect in 2016