It’s often said that change is disruptive, and that’s certainly true for the way that media is distributed today. With the explosion in the number of new viewing devices -- from standard TVs to smart phones, tablets, connected TVs, DVRs, and game consoles -- today’s media landscape is radically different from just a few years ago.
The delivery of consistently high-quality media over an uncertain and constantly changing terrain is now a requirement for all content owners and distributors. While the benefits to end-users are obvious, content owners and others who prepare media for distribution are faced with significant challenges. The types and number of formats and resolutions required are exploding. Different protocols for content packaging, metadata, and delivery must be addressed. And, improved bit-rate efficiency to meet network bandwidth limitations is a must.
It is clear that with today’s media consumption -- for broadcast, cable, IPTV, OTT and mobile -- a one-size-fits-all workflow no longer works. Each distribution channel has its own unique requirements to deliver the highest quality content in the most efficient way.
The answer to meeting these changing needs lies in workflow management solutions that provide the flexibility and intelligence users need to achieve efficient content preparation, packaging, and distribution. This past year we introduced GPU-accelerated transcoding and packaging products specifically to address the multiscreen distribution challenge. We look forward to solving more of these challenges for new markets and workflows.
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.