In 2013, centralization of enterprise video assets within “Corporate YouTubes” will hit the tipping point.
In the past few years, the growth of enterprise video content has been rapidly accelerating, fueled by low-cost, HD capture devices including webcams and mobile phones. Yet today, corporate video assets are often scattered across general-purpose storage systems such as SharePoint, Drupal, and file shares where they lack discoverability and standardized encoding for playback on a range of devices.
As video continues to consume an increasing percentage of corporate network storage and bandwidth, IT executives will look to video content management systems (VCMS) to manage the influx. These centralized repositories will provide a user-friendly video portal, not unlike YouTube, but with a full set of admin tools for managing access control, tracking analytics, and integrating with other learningand content management systems.
Successful VCMSs will also offer built-in functionality that today is often provided through separate point solutions. This includes integrated transcoding to process videos for device-independent playback, editing functionality for video post-production, and the ability to live broadcast and record video. In addition, inside-video search will be “must-have” functionality in 2013, as the number of videos stored in a VCMS grows from tens to hundreds to thousands. Inside-video search will address a last-mile problem of online search -- bringing structured information retrieval to unstructured video content. And it will transform the VCMS from the digital equivalent of a tape archive into a living repository of easily accessible corporate knowledge.
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.