2013 Online Video Executive Prediction: Digital Rapids
I believe 2013 will mark a breakthrough in the widespread adoption of next-generation entertainment technologies. While this momentum has been steadily building over the past few years, it’s the recent emergence and acceptance of new standards -- and proof of their viability -- that have cleared the way for even broader acceptance of expanding media options. They’ve also enabled the focus to shift from the technology itself as the driving force, to the implementation and experience. The high-profile events of the past year have solidified online and over-the-top video as requirements for media companies to maximize their revenue potential.
The move to next-generation containers and formats should close the loop on the major foundational technology hurdles for at least the next few years. MPEG-DASH will move from pilots to practical implementations. UltraViolet will continue to gain traction and realize its full potential. HEVC will move forward, with real-world trials leading into commercial deployments, initially in mobile. With these advances addressing the technology core, we can move on to focusing on scale, efficiency and refining monetization capabilities. The cloud is a key example of that, moving from discussions of its potential to tangibly impacting the way media organizations think about delivering multi-screen experiences. Metadata management will also continue to increase in importance.
Of course, while we as solution providers will look back on 2013 as another milestone in the technologies that enable the multi-screen experiences, consumers will look back at 2013 as a leap forward in the experiences themselves -- from refined “follow me” viewing across devices to evolving second-screen interactivity. And for a surprising number of them, multi-screen experiences will have become their de facto viewing option. If, that is, they look back at all – with deeper engagement and more viewing options than ever, they may not have time to give it a second thought.
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Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.