Video: How to Use Feedback to Create Content Users Want to Watch
How do you create consumer content in a manner that's agile and adaptable enough to respond quickly to user feedback and analytics and adjust it to reach its intended audience more effectively? Samir Chaudry, founder of the Lacrosse Network and both a content producer and on-screen talent, explains how he's created such a content creation and business model in the online sports video world.
Learn more about sports streaming at Streaming Media East.
Read the complete transcript of this video:
Samir Chaudry, President, Chaudry Media Group: I'm a content creator myself. With my first platform, the Lacrosse Network, I still create content for it. I'm on camera, I'm editing, and I'm very much in the business of creating content, as well as managing content creators in the sports space. I would say, for me, the most important thing to do as a content creator, and to coach other content creators, is to be fairly ... take some pressure off of creating the content. What I mean by that is not everything has to be the biggest production in the world. If you keep it simple and you keep it easy, you're able to produce, get feedback, and produce again the next day.
This right here is actually a camera I use all the time to produce content. It's really small, you can take it everywhere you want. You can record content, put up a video, and in 24 hours have feedback. Our analytics team at Whistle Sports is really awesome, and able to give us metrics on retention time, how long should your video be, what kind of engagements are you getting.
Really the reality, when I coach other content creators is just be ... take some pressure off of it. Make it easy to produce. You'll get the response and allow that to craft what the end product looks like. It's okay online to have it be evolving over time and transform into the format that it eventually becomes. That's probably been the best advice that I've gotten and given for content creators today.
Nice People at Work's Diane Strutner, Studio71's Mike Flynn, and WillowTree's Jeremy Stern debate the merits of in-house vs. third-party analytics tools for video brands.
01 Dec 2016
Hollywoodland Co-founder and President Christopher Roselli offers tips on how to translate analytics to content creators and brands so they can leverage them more effectively to reach and grow their target audience.
28 Nov 2016
Frost & Sullivan analyst Avni Rambhia assesses the key factors content owners face today in determining whether to stick with AVC or move to HEVC.
24 Nov 2016
With the broad array of channels and networks available to producers to deliver their content today, are we living in a golden age for content creators?
17 Nov 2016
Who is adopting DASH and who is sticking with HLS, and why? Execs from Viacom, Sinclair, Float Left, and Brightcove discuss the current and coming state of DASH.
14 Nov 2016
Frost & Sullivan analyst Avni Rambhia identifies the key inhibiting factors that are impeding the widespread migration from AVC to HEVC.
10 Nov 2016
Frost & Sullivan analyst Avni Rambhia explores the "three 'Rs'" of HEVC adoption: Revenue, Resolution, and thRoughput.
07 Nov 2016
When companies create a company-wide engineering culture, they allow new ideas to flourish while ensuring that all teams work together.
02 Nov 2016