Do SVOD Market Changes Threaten Netflix, Hulu, and Amazon?
Learn more about the OTT market at Streaming Media's next event.
Watch the complete presentation from Streaming Media West, OTT202. 2019--The Year of Direct-to-Consumer Video Services?, in the Streaming Media Conference Video Portal.
Read the complete transcript of this clip:
Jim Long: Providing VOD services for content is not exactly rocket science. So if I own Friends, boy, you better believe I would be the one that wanted to provide it because there's no real need necessarily. You can also license it to Netflix too. I believe you make consumer choices that we're out of the cable bundle era. We're now in the consumer choice era. What do you do? You make Diet Pepsi available in every darn store in America, right? So you do the same thing if you own Friends and by all means, you put it in your own app. So I think that's totally predictable.
Obviously, Netflix felt empowered enough to start doing their own programming, competing against their suppliers. So they're trying to change the game. I think everything that's happening is the right thing and I think it's really good for consumers and it remains to be seen how interesting Hulu and Netflix will be in the future for their vast libraries but I wouldn't count them out or anything.
Rob Dillon: Excellent. Josette.
Josette Bonte: I do believe that there is going to be some market share attrition for companies like Netflix, Hulu, and even for Amazon Prime. However, I don't think any of these three are particularly in jeopardy and that's for different reasons on a case-by-case basis.
So Netflix has had a tentacular reach overseas which makes it strong. Its reliance on original content makes it super-strong as well. So I think Netflix is certainly okay although it will suffer some competition. Amazon Prime is actually totally subsidized as you know, by Amazon's formidable retail empire, so it's here to stay.
As far as Hulu is concerned, now that it's 100 percent owned by the Walt Disney Company, I believe that there is going to be room for it to be either folded in Disney+ or perhaps more likely, be bundled with Disney+ so it will continue to exist I believe, as an entity.
UI Centric Head of User Experience Sam Drury discusses how to design your OTT app to facilitate svod subscription growth in this clip from his presentation at Streaming Media West. Learn more at www.streamingmedia.com.
Each SVOD household in the country is expected to add one service in the next 5 years, says Digital TV Research
There's plenty of room for multiple SVOD services. But live linear services are an endangered species unless they change their offerings and pricing models.
Best Ever Channels' Jonathan Barbato, TV4 Entertainment's Jon Cody, and Cinedigm's Erick Opeka discuss niche OTT customer-retention strategies in this clip from their OTT Leadership panel at Streaming Media West 2019.
Streaming Media VP & Editor-in-Chief Eric Schumacher-Rasmussen and Amazon VP, Fire TV Devices & Experience Sandeep Gupta discuss key developments in voice control and the OTT home entertainment experience in this clip from their keynote at Streaming Media West 2019.
TV4 Entertainment CEO Jon Cody, Shout! Factory SVP Gene Pao, and Ovation SVP William Marks discuss strategies for niche services increasing their reach in this clip from their OTT Leadership Summit panel at Streaming Media West 2019.
WarnerMedia VP Content Security Mark Nakano and VisualON SVP Michael Jones discuss SVOD premium content security challenges in the context of the Disney+ launch in thie clip from their presentation at Streaming Media West 2019.
Dillon Media Ventures' Rob Dillon, Zendesk's Joe Jorczak, Didja's Jim Long, Brightcove's Mike Green, and Digital Media Strategies' Josette Bonte discuss the discovery challenges niche OTT services face in this clip from Streaming Media West 2019.
Cinedigm CEO Erick Opeka discusses the impact of the Disney+ launch on the global OTT market in this clip from Streaming Media West 2019.
XUMO SVP Stefan Van Engen and MAD Perspectives' Peggy Dau discuss the challenges of OTT offering differentiation in this clip from an OTT Leadership Summit panel at Streaming Media East 2019.
Fandango VP Product Greg Ferris discusses the importance of understanding the target user in developing an OTT offering in this clip from an OTT Leadership Panel at Streaming Media East 2019.