Save your FREE seat for Streaming Media Connect this August. Register Now!

Do SVOD Market Changes Threaten Netflix, Hulu, and Amazon?

Learn more about the OTT market at Streaming Media's next event.

Watch the complete presentation from Streaming Media West, OTT202. 2019--The Year of Direct-to-Consumer Video Services?, in the Streaming Media Conference Video Portal.

Read the complete transcript of this clip:

Jim Long: Providing VOD services for content is not exactly rocket science. So if I own Friends, boy, you better believe I would be the one that wanted to provide it because there's no real need necessarily. You can also license it to Netflix too. I believe you make consumer choices that we're out of the cable bundle era. We're now in the consumer choice era. What do you do? You make Diet Pepsi available in every darn store in America, right? So you do the same thing if you own Friends and by all means, you put it in your own app. So I think that's totally predictable.

Obviously, Netflix felt empowered enough to start doing their own programming, competing against their suppliers. So they're trying to change the game. I think everything that's happening is the right thing and I think it's really good for consumers and it remains to be seen how interesting Hulu and Netflix will be in the future for their vast libraries but I wouldn't count them out or anything.

Rob Dillon: Excellent. Josette.

Josette Bonte: I do believe that there is going to be some market share attrition for companies like Netflix, Hulu, and even for Amazon Prime. However, I don't think any of these three are particularly in jeopardy and that's for different reasons on a case-by-case basis.

So Netflix has had a tentacular reach overseas which makes it strong. Its reliance on original content makes it super-strong as well. So I think Netflix is certainly okay although it will suffer some competition. Amazon Prime is actually totally subsidized as you know, by Amazon's formidable retail empire, so it's here to stay.

As far as Hulu is concerned, now that it's 100 percent owned by the Walt Disney Company, I believe that there is going to be room for it to be either folded in Disney+ or perhaps more likely, be bundled with Disney+ so it will continue to exist I believe, as an entity.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

How Can SVOD Survive and Grow?

In this new era of aggregation, how can SVOD adapt using data-driven business models to best serve audiences and reduce churn? Paul Pastor of Struum talks about what he sees as the next stage of growth for SVOD, one that is less focused on a "mega-hit" mindset and more attuned towards delivering high value to targeted audiences.

Amazon vs. Netflix and the Future of OTT

How do "lifestyle bundle" companies such as Amazon and Apple have distinct advantages over established platforms like Netflix, and what does this mean for the future of OTT? Chris Pfaff of Chris Pfaff Tech Media and Evan Shapiro of ESHAP talk about how Amazon and Apple are changing the streaming industry in massive ways

Netflix Goes 'Direct' to Older Viewers in France

The new live linear channel being trialled in France could be rolled out internationally, including in the U.S.

Has the Age of AVOD Arrived?

Dillon Media's Rob Dillon, Brightcove's Mike Green, Didja's Jim Long, Zendesk's Joe Jorczak & USC's Josette Bonte discuss the surprising resurgence of advertising-based VOD in this clip from Streaming Media West.

UX Design Tips for OTT Registration and Subscription

UI Centric Head of User Experience Sam Drury discusses how to design your OTT app to facilitate svod subscription growth in this clip from his presentation at Streaming Media West. Learn more at www.streamingmedia.com.

U.S. SVOD Subscriptions on Pace to Pass 300 Million by 2025

Each SVOD household in the country is expected to add one service in the next 5 years, says Digital TV Research

The Real Streaming Battle: SVOD vs. vMVPD

There's plenty of room for multiple SVOD services. But live linear services are an endangered species unless they change their offerings and pricing models.

How Niche OTT Services Reduce Churn

Best Ever Channels' Jonathan Barbato, TV4 Entertainment's Jon Cody, and Cinedigm's Erick Opeka discuss niche OTT customer-retention strategies in this clip from their OTT Leadership panel at Streaming Media West 2019.

Amazon Fire TV Cube and the Future of Voice Control in OTT

Streaming Media VP & Editor-in-Chief Eric Schumacher-Rasmussen and Amazon VP, Fire TV Devices & Experience Sandeep Gupta discuss key developments in voice control and the OTT home entertainment experience in this clip from their keynote at Streaming Media West 2019.

How Can Niche OTT Providers Build an Audience?

TV4 Entertainment CEO Jon Cody, Shout! Factory SVP Gene Pao, and Ovation SVP William Marks discuss strategies for niche services increasing their reach in this clip from their OTT Leadership Summit panel at Streaming Media West 2019.

Disney+'s "Star Wars: The Mandalorian" and SVOD Piracy

WarnerMedia VP Content Security Mark Nakano and VisualON SVP Michael Jones discuss SVOD premium content security challenges in the context of the Disney+ launch in thie clip from their presentation at Streaming Media West 2019.

Can Niche OTT Services Survive Without Aggregators?

Dillon Media Ventures' Rob Dillon, Zendesk's Joe Jorczak, Didja's Jim Long, Brightcove's Mike Green, and Digital Media Strategies' Josette Bonte discuss the discovery challenges niche OTT services face in this clip from Streaming Media West 2019.

Will Disney Change the Global Dynamics of OTT?

Cinedigm CEO Erick Opeka discusses the impact of the Disney+ launch on the global OTT market in this clip from Streaming Media West 2019.

Video: In a Crowded Market, How Can OTT Services Compete?

XUMO SVP Stefan Van Engen and MAD Perspectives' Peggy Dau discuss the challenges of OTT offering differentiation in this clip from an OTT Leadership Summit panel at Streaming Media East 2019.

Video: Key Considerations for a Viable OTT Offering

Fandango VP Product Greg Ferris discusses the importance of understanding the target user in developing an OTT offering in this clip from an OTT Leadership Panel at Streaming Media East 2019.