Time Warner Prioritizes Linear Over On-Demand, Pushes Envelope
TV Everywhere was a major topic at the recent Streaming Media East conference in New York City, and Time Warner Cable shared its strategies for providing streaming access with attendees. First off, DLNA (the Digital Living Network Alliance) interoperability is crucial at Time Warner.
"Time Warner Cable has committed two different ways of delighting our customers with streaming media. The first one is through DLNA. We have adopted DLNA as a promoting member, and we have implemented DLNA in our lease model set-top box for our multi-room DVR product," said Eric Hybertson, director of rendering devices for Time Warner Cable. "The second one we've invested is also more traditional TV Everywhere. We have deployed our TWC TV application on various mobile platforms and portable platforms, and that is a more traditional streaming media from cloud to ground, so to speak."
While on-demand content has been a big part of TV Everywhere rollouts, Time Warner Cable sees linear access as the more forward-thinking strategy.
"We prioritize linear over on-demand just to push the envelope. Not necessarily because it was more important one way or the other. It pushed the envelope and we still see linear TV as still one of the most compelling applications in television there remains to be," Hybertson added. "As we take a look at what technologies to apply and what policies to apply going forward, it is generally to enhance the experience and help connect these experiences between a portable device and what's in the home and also what's out of the home, enabling our customers to access that content whenever they want, wherever they want on their terms."
For more on the innovations driving TV Everywhere adoption, watch the full panel discussion below.
Driving TV Everywhere—Innovations, Challenges and the Tools of the Trade
TV Everywhere offers the promise of letting customers watch what they want to watch, wherever and-ideally-whenever they want to watch it. In order for TV Everywhere to take hold, MVPDs need to open up, partner, and extend their services to their customers wherever they may be. Given technical limitations, rights limitations, and sensitivities around brand and user experience, how are MVPDs innovating around this challenge and getting comfortable with sharing their services and customer relationships? Find out what MVPDs and partners are doing to make TV Everywhere a reality, and learn about some of the experiences that are becoming available to end consumers.
Moderator: Mike Green, Senior Director, Strategy & Development, Comcast
Speaker: Eric Hybertson, Director, Rendering Devices, Time Warner Cable
Speaker: Glen Stone, Convergence Strategy and Standards, Samsung Electronics America
Speaker: Michael Bishara, VP/GM TVE, Synacor
Speaker: Damon Phillips, VP, WatchESPN & ESPN3
The case should help educate the public in the difference between bandwidth throttling and settlement-free peering.
Customers want to watch what they want, when they want, and where they want. Cable companies are rising to the challenge.