Where Engaged Audiences Actually Are

Audience data, reach, and targeting still matter. But the strongest campaigns aren't choosing between those things. They're targeting within environments where people have already told you what they care about.

Multilingual Audio Is Becoming a Streaming Workflow, Not Just a Dubbing Task

Why streaming teams need to connect translation, voice, subtitles, metadata, review, delivery, and measurement

Free TV is Back, and it's Better than you Think

The story of FAST's growth isn't finished yet. To capitalize on the shift, there's more work to be done.

Enhancing the Fan Experience: How Interactivity Became the Locomotive of Sports Streaming

The latest research illustrates that interactivity is no longer optional or experimental, but a primary driver of audience growth, retention, and monetization. As a result, it is reshaping how sports are produced, distributed, and consumed.

Changing the Game: Female Viewers, Gen Z Audiences, and the New Sports Era

Two key audiences driving sports' shift in the media landscape are female viewers and Gen Z fans. Their preferences for flexibility, mobile access and digital-first experiences are forcing broadcasters, leagues, and streaming platforms to rethink not only content strategies, but also the technology that underpins live sports delivery. Understanding how these audiences watch sports, the challenges they encounter, and what they expect is now essential to the future growth of sports media.

How Streaming Companies Can Win the Return Visit

As audiences move fluidly across streaming video, gaming, music, social platforms, and live experiences, growth will depend on experiences that are easier to access, more relevant and built to adapt.

Sports Owners Are Competing for the Wrong Championship

Formula 1 and Wrexham AFC have almost nothing in common. One is a worldwide sports property worth billions. The other was a struggling local club playing in relative obscurity. However, both discovered the same truth. The most valuable asset in sports is the audience.

Television’s Operating System Is Changing

As social and streaming continue converging, television advertising increasingly looks like it will be shaped by the economics and mechanics of performance media rather than the conventions of broadcast television. And that shift extends into all aspects of advertising, including the creative. 

Programmatic Advertising's Next Chapter: Selling the Moments That Matter in Live Sports

The next evolution of sports monetization isn't about selling more inventory. It's about pricing the moments that matter most.

Streaming’s Next Challenge Isn’t Video Quality, It’s Delivery Efficiency

Since streaming has become the dominant way audiences consume content, the next major constraint isn't the ability to create better video experiences, it's how to deliver those experiences effectively at scale.

World Cup: Argentina vs. Egypt—The Reigning Champion’s Comeback and Added-Time gift for Advertising

Yospace is collecting streaming and advertising data from 14 OTT rights-holders worldwide throughout the tournament, showing how in-match events shape streaming audiences and advertising opportunities. In this article, we're analyzing Argentina's 3-2 win against Egypt, with a stunning comeback perhaps only the reigning champions could secure.

Moving Beyond Cost-Cutting to Optimize Streaming TCO

Video services are under immense pressure to reduce costs and optimize Total Cost of Ownership (TCO). However, a tunnel vision focus on cost efficiency alone is a risky strategy for a number of reasons. If video services want to truly optimize TCO, they need to look much wider than solely focusing on cutting costs.

Live at Scale: The World Cup Exposed Advertising's Infrastructure Gap

With 104 matches, 48 teams, and three host countries, the 2026 World Cup would challenge any campaign plan. But this tournament poses even more structural complexity than ever before: for the first time, a single sporting event of this magnitude is simultaneously airing across broadcast television, multiple streaming services, smart TV homescreens, and social feeds, often within the same household, sometimes on the same couch. And most advertising infrastructure was not built for that.

Incrementality at Scale: Closing the Loop Without Moving Data

Incrementality has become a board-level priority. It is now even more important for those signing off on marketing budgets to understand what outcomes advertising actually drives, not just where it reaches. For CMOs, this presents a significant challenge, as most measurement methods aren't suited to this.

What the Satellite-to-IP Transition Means for TV Advertising

The move toward managed IP distribution gives broadcasters an opportunity to rethink how linear channels are packaged, customized and monetized. While a measured transition away from satellite is the first priority, many forward-looking organizations are also planning for the commercial advantages that follow.

Reducing TCO for Streaming Services

Financial pressures felt over the last few years has led to a new set of challenges around total cost of ownership (TCO). Video services are now tasked with finding ways to reduce spending and increase revenue generation, all without increasing churn, and this has caused the age-old build versus buy debate to resurface.

The 6 Principles That Will Define the Future of Streaming Infrastructure

The current delivery environment is fragmented and dynamic. In this environment, the industry needs to shift its focus from trying to optimize a stable system to instead operate effectively within an unstable one. That requires a different architectural mindset built around six core principles.

Take the Director’s Seat with Multiview Streaming

Multiview opens the possibility to follow what matters most - whether that's tracking a long jumper through their run-up and jump or staying with a sprinter as they race for the finish line in medal-defining moment. 

TV Can't Become a Performance Channel Without Creative Signals

If TV is going to function as a true performance channel, creative signals need to become part of the optimization process.

The Future of CTV Will Be Defined by Mindset, Not Just Reach

Planners have more ways than ever to reach audiences across screens, so reach on its own is no longer a differentiator. What's more difficult is to make sure an ad lands in the right context, at the right moment, with the viewer in the right mindset. This is what will define the next phase of CTV.