How Streaming Companies Can Win the Return Visit

As audiences move fluidly across streaming video, gaming, music, social platforms, and live experiences, growth will depend on experiences that are easier to access, more relevant and built to adapt.

Sports Owners Are Competing for the Wrong Championship

Formula 1 and Wrexham AFC have almost nothing in common. One is a worldwide sports property worth billions. The other was a struggling local club playing in relative obscurity. However, both discovered the same truth. The most valuable asset in sports is the audience.

Television’s Operating System Is Changing

As social and streaming continue converging, television advertising increasingly looks like it will be shaped by the economics and mechanics of performance media rather than the conventions of broadcast television. And that shift extends into all aspects of advertising, including the creative. 

Programmatic Advertising's Next Chapter: Selling the Moments That Matter in Live Sports

The next evolution of sports monetization isn't about selling more inventory. It's about pricing the moments that matter most.

Streaming’s Next Challenge Isn’t Video Quality, It’s Delivery Efficiency

Since streaming has become the dominant way audiences consume content, the next major constraint isn't the ability to create better video experiences, it's how to deliver those experiences effectively at scale.

World Cup: Argentina vs. Egypt—The Reigning Champion’s Comeback and Added-Time gift for Advertising

Yospace is collecting streaming and advertising data from 14 OTT rights-holders worldwide throughout the tournament, showing how in-match events shape streaming audiences and advertising opportunities. In this article, we're analyzing Argentina's 3-2 win against Egypt, with a stunning comeback perhaps only the reigning champions could secure.

Moving Beyond Cost-Cutting to Optimize Streaming TCO

Video services are under immense pressure to reduce costs and optimize Total Cost of Ownership (TCO). However, a tunnel vision focus on cost efficiency alone is a risky strategy for a number of reasons. If video services want to truly optimize TCO, they need to look much wider than solely focusing on cutting costs.

Live at Scale: The World Cup Exposed Advertising's Infrastructure Gap

With 104 matches, 48 teams, and three host countries, the 2026 World Cup would challenge any campaign plan. But this tournament poses even more structural complexity than ever before: for the first time, a single sporting event of this magnitude is simultaneously airing across broadcast television, multiple streaming services, smart TV homescreens, and social feeds, often within the same household, sometimes on the same couch. And most advertising infrastructure was not built for that.

Incrementality at Scale: Closing the Loop Without Moving Data

Incrementality has become a board-level priority. It is now even more important for those signing off on marketing budgets to understand what outcomes advertising actually drives, not just where it reaches. For CMOs, this presents a significant challenge, as most measurement methods aren't suited to this.

What the Satellite-to-IP Transition Means for TV Advertising

The move toward managed IP distribution gives broadcasters an opportunity to rethink how linear channels are packaged, customized and monetized. While a measured transition away from satellite is the first priority, many forward-looking organizations are also planning for the commercial advantages that follow.

Reducing TCO for Streaming Services

Financial pressures felt over the last few years has led to a new set of challenges around total cost of ownership (TCO). Video services are now tasked with finding ways to reduce spending and increase revenue generation, all without increasing churn, and this has caused the age-old build versus buy debate to resurface.

The 6 Principles That Will Define the Future of Streaming Infrastructure

The current delivery environment is fragmented and dynamic. In this environment, the industry needs to shift its focus from trying to optimize a stable system to instead operate effectively within an unstable one. That requires a different architectural mindset built around six core principles.

Take the Director’s Seat with Multiview Streaming

Multiview opens the possibility to follow what matters most - whether that's tracking a long jumper through their run-up and jump or staying with a sprinter as they race for the finish line in medal-defining moment. 

TV Can't Become a Performance Channel Without Creative Signals

If TV is going to function as a true performance channel, creative signals need to become part of the optimization process.

The Future of CTV Will Be Defined by Mindset, Not Just Reach

Planners have more ways than ever to reach audiences across screens, so reach on its own is no longer a differentiator. What's more difficult is to make sure an ad lands in the right context, at the right moment, with the viewer in the right mindset. This is what will define the next phase of CTV.

Beyond the App Grid: Why Super Aggregation Is Becoming an Operator’s Best Defensive Strategy

Smart TV platforms like Google TV, Roku, Samsung Tizen, and LG webOS are becoming the new front door to the living room. They influence what users see first, which apps are promoted, and where the viewer goes next. If operators do not control discovery, someone else will. This is where super aggregation becomes critical.

Beyond Delivery: Why Streaming Success Is Defined by Customer Experience

QoE is no longer a technical KPI; it is a business-critical metric. Yet, despite its importance, many organizations still lack the tools and visibility needed to measure and optimize it effectively.

The Biggest Summer in Live Sports is Being Priced Like One Product

The richest live sports slate this market has ever seen is arriving at exactly the moment buyers have more evidence than ever to tell the properties apart. The ones who use it will own the second half of the tournament, and they will set a sharper standard for how live inventory earns its premium in the first place.

The Three-Click Rule: Streaming's Biggest Retention Problem

For more than a decade, the industry has focused on solving content scarcity. Billions have been invested in original programming, exclusive rights, global distribution, and expanding content libraries. Consumers now have access to more content than at any point in television history. Yet despite this unprecedented abundance, many viewers still struggle with a surprisingly simple task: finding something worth watching. The problem is no longer the size of the library. The problem is navigating it.

Beyond the Hype: Where MoQ Fits in Live Streaming

The conversation around Media over QUIC (MoQ) can sometimes move faster than the technology itself. There is strong momentum behind the initiative and encouraging technical demonstrations, but there is still a meaningful gap between early interoperability testing and operating a mature, large-scale production ecosystem. That is why it is important to approach MoQ pragmatically and understand both what it changes technically and where it realistically fits within existing streaming architectures.