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Instagram and Vine: Using Short Video to Sell Products

In a short-attention-span world, is going ultra-short the new way for brands to create online video? At the recent Streaming Media West conference in sunny Huntington Beach, California, StreamingMedia.com contributor Jose Castillo led a session that explained the differences between Vine and Instagram, and told how to use them.

"Instragram was born in October, 2010. It seems like eons ago in social media terminology," Castillo said. "It was bought in April, 2012, by Facebook for $1 billion. Yes, that's billion with a 'b,' and you probably saw the news recently of the SnapChat founder turning down the billion dollar offer from Facebook for SnapChat. Instagram was quite happy to take that mix of cash and stock, and get bought by Facebook. According the latest numbers -- September, 2013 -- there are 150 million active users."

Vine videos are less than half the length of Instagram videos, but that just gives the viewer less time to get bored.

"Vine was born in June, 2012, by a couple of cool dudes, and bought in October, 2012, by Twitter," Castillo continued. "The interesting thing is they didn't even launch the product yet. They were just bought because they had some cool brains behind the idea. There was no public product yet when they got bought by Twitter. They did launch in January, 2013, as an internal Twitter tool deeply integrated with Twitter."

For more on both social video platforms, including a look at how brands are using them, watch the video below and download Castillo's presentation.


PRESENTATION: Instagram vs. Vine: Hands On With Social Video Apps

Is 7 seconds of video enough to tell a story? Is 15 seconds too long? The social video app battle between Facebook’s Instagram and Twitter’s Vine is more than just a distraction for early adopters. Major brands and companies are using these tools to launch products, market services, and tell their stories in an increasingly distracted world. Learn more about how these tools work as we look at real-world examples, create our own videos, and share them online in this hands-on, interactive presentation.

Speaker: Jose Castillo, President, thinkjose

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