How Companies Can Choose the Right OVP for Their Needs
"Freemium" services like YouTube and Vimeo are popular with businesses, but are they the best options. In his presentation at the recent Streaming Media East conference in New York City, Robert Reinhardt, founder of VideoRx, explained why hosting videos with an OVP is important.
"That's why OVPs have grown up over the last decade -- to help people who really don't want to be in the business of building the experience for their videos; they just want to focus on content and get their content to market," Reinhardt said. "The freemium services might make more sense, but for the type of clients that we represent and help at VideoRx, they want to build something that is going to make them be able to sell their company, and if you're putting all your content on YouTube you're probably not going to be approached by a Yahoo to be bought."
The freemium video hosting market is dominated by two companies -- the video giant and the artsy competitor.
"'Freemium is the combination of free and premium, and it's really just a way to lure you into a platform. YouTube essentially and Vimeo to a certain extent are the freemium services that I'm referring to," Reinhardt said. "I'm not saying there aren't others, but they're probably the two biggest players in that freemium market."
For more on choosing an OVP, watch the full presentation below and download Reinhardt's slides.
How To: Choosing the Right Online Video Platform for Your Video
The rise of mobile high-speed devices with inconsistent implementations of HTML5 technology has increased the need for cost-effective content distribution services that handle all the messy work of formats, playback consistency, and access control. While more and more SMBs are using freemium services such as YouTube and Vimeo to address their initial needs, many content owners need more customization and control of their content. In this session, you learn how freemium services compare to those of higher end premium services offered by vendors such as Brightcove, Ooyala, and Kaltura.
Speaker: Robert Reinhardt, Founder, videoRx.com
Should your company go with an online video platform or create a custom solution? OVPs make upload and distribution easy, but aren't right for all use cases.
Why pay more? At Streaming Media East, a YouTube executive offered best practices for tapping into YouTube's massive global audience.
Companies looking for an OVP often chase the wrong features. It's not what the OVP can do, but what platforms it integrates with easily.