The popular image of TVE viewers signing in and viewing shows from any location doesn't match reality. Most viewers are creatures of habit.
When it came to streaming video, Americans wanted every channel available on every device. Now that that's a reality, is it too much of a good thing?
In this strategic session, speakers from Adobe, Comcast, Viacom, and more look at the recommended best practices that the Open Authentication Technology Committee has proposed to achieve friction-free authentication and discuss a set of guidelines that aim to create a seamless user experience.