The platform’s Video Clipper tool makes it easy to shorten videos and works well in combination with Limelight’s real-time analytics. If users see that viewers are routinely quitting a video at a certain point, they have the option of ending the video there.
The OVP was acquired by Limelight in August 2010. Rather than focusing on just the mobile experience or just analytics, the Limelight Video Platform focuses on offering the best end-to-end user experience. Since it’s now under the same roof as a top CDN, it’s able to offer tie-ins that others can’t. Users gain from functionality such as player edge scaling, which the video platform is able to offer through low-level access to the CDN. Users also get to use developer APIs that aren’t open to the public.
Limelight’s target customers are mid-level or enterprise marketers or media companies using the OVP to put videos on their public sites or their internal training sites. The company enjoys wide support from the healthcare, financial services, and media verticals.
In the fall of 2010, the company began offering live streaming, including to mobile devices. It recently announced a partnership with Adobe to create that company’s TV Everywhere service, which targets high-end traditional media companies.
Kaltura is best known for its open source online video platform, a downloadable solution that delivers all the building blocks that publishers of any size need to create channels, deliver video, monetize their content, and analyze the results. It offers a paid solution as well, but many gravitate to the free model, even if setting it up requires a bit of work. More than 100,000 companies actively use the open source solution, according to Kaltura.
Even if it doesn’t directly profit from its free offering, Kaltura still benefits from it. There’s an active community of developers working to improve the experience, which Kaltura can use in its commercial offering. By getting that many people involved, it spurs innovation beyond what the company could do in-house.
The company launched in September 2006 with the goal of becoming the leading open source OVP. It targets four verticals: media and entertainment, education, service providers, and enterprise. The company works with customers both large and small.
The platform itself launched 2 years ago and includes developer tools for customizing the experience. Its MediaSpace product is sold as YouTube-in-a-box and lets people rapidly create a video portal. MediaSpace launched a year ago. Finally, its CMS/LMS integration kits launched 2 years ago. These kits allow developers to connect Kaltura to products such as SharePoint or Blackboard—systems that don’t handle video well. Kaltura offers 25 integration kits in all.
Mention Ooyala and most people think analytics. The company has earned a firm foothold by offering granular data on viewer behavior. While Ooyala has been focused on analytics since it launched in April 2007, it majorly improved its abilities when it rebuilt its analytics offering based on the Cassandra data store. Customers can now zoom in on individual videos or even individual viewers in real time for either live or on-demand content.
Not surprisingly, major media companies are Ooyala’s target customers. It’s making inroads with large broadcasters and print publishers, many of which are looking for ways to monetize their content directly.