State of the Second Screen
Sponsored By: Piksel
Streaming Media magazine and Unisphere Research, along with Piksel, set about to gauge the State of the Second Screen. We asked survey respondents to provide us with details of both their viewing habits as well as their assessment of second-screen users, both in terms of expected viewing habits and key features for second-screen applications.
Most research into second-screen trends only accounts for the consumer’s point of view, but our research centered on industry experts, media engineers and executive management, providing insight into both the actual and intended uses of second-screen applications.
What we found was an industry that is a bit at odds with itself...
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