Vindico Launches MatchPoint to Strengthen Relationships Between Brands and Customers
Real-Time CRM Technology Enables Advertisers to Onboard their Offline Data to Create Addressable Online Audiences Through MatchPoint
NEW YORK (20 May 2014)
Leading ad management platform Vindico today launches MatchPoint, a tool that gives advertisers unparalleled capabilities for onboarding their offline customer databases into addressable online audiences. MatchPoint will securely match their existing customer base against one billion consumer profiles aggregated via proprietary first-party data, and draw advanced insights for brands to connect more efficiently with their customers.
Accessible through Vindico Bid Manager (VBM), MatchPoint offers an easy-to-use interface and cutting-edge technology that matches the client’s first-party data to Vindico proprietary first-party data in real-time, making the matched data immediately available to target against for a new ad campaign. This enables advertisers to onboard their offline databases and create unique ad campaigns targeted to those audiences within a single interface. MatchPoint is a universal solution that does not limit campaigns to a single publisher platform - advertisers can target their customers across the open web on all devices and formats.
Additionally, by providing sophisticated demographic and psychographic information about an advertisers’ existing customer list, MatchPoint produces an in-depth analysis of the brands’ consumers. This actionable data can immediately be used for current or future campaigns.
- Key features of MatchPoint include: Real-time matching of a brand’s offline customer data into addressable online audiences
- Deep audience insights into additional self-declared data points only available from Vindico’s proprietary first-party data
- Single, independent platform to onboard offline customer data, append additional audience insights, create personalized messages and target campaigns via a programmatic buying interface
“Brands need to tell the right message to the right customer at the right time. Only in the digital world can this be done with a high degree of certainty,” said Matt Timothy, president of Vindico. “MatchPoint gives marketers the ability to onboard their offline customer data into addressable online audiences in real-time. Vindico is the only independent platform that allows marketers to do this within a single interface across the entire open web."
For more information on MatchPoint, please visit http://vindico.com/advertisers/#admatchpoint.
Vindico is a leading enterprise ad management suite built for CMOs and their clients to harness the power of big data in their advertising. Currently managing more than one-third of all digital video ads in the U.S., the company’s enterprise solutions for brands and agencies enable advertisers to create, transact, verify and manage their digital video advertising in quality environments.
Vindico leverages its proprietary technologies and innovative marketing tools to build a safe and trusted market for media investment and industry growth.