Vidible Releases Flashlight, A Solution to Combat Fraud for Video Content Exchange Across Syndication Channels
San Francisco(24 Nov 2014)
Vidible, the first video content exchange, today announced their new product, Flashlight, a solution that shines a light on the fraudulent areas of the growing video industry. Vidible serves over 2 billion video plays per month and ingests over 3,000 videos per day into their marketplace. The company is dedicated to creating tools that combat video fraud, and its unique position within the video ecosystem enables clear visibility into content transactions where fraud is most likely to exist.
Fake clicks and a lack of tools to detect and combat fraudulent video views have adversely affected content owners and publishers, and there has been an extensive lack of control and transparency in the video content space. The online fraud dilemma is costing the digital industry millions of dollars per month, andThe Wall Street Journal estimates that one-third of all web traffic is fake.
As the first video content exchange, the launch of Flashlight establishes the healthy ecosystem that the industry is in demand of. Vidible plans to combat this pervasive issue by shining a light on this dark, insidious problem plaguing the video industry, with real time reporting for fraud recognition and a comprehensive toolset for eliminating partners who don’t actively scrub their sites for fraud. Based on the third quarter Media Quality Report, Integral Ad Science identified industry viewability at 30 percent and ad fraud at 15 percent. Vidible is dedicated to helping content owners find human web traffic and maintain their accountability to their brand customers.
“We created Flashlight in order to offer control and transparency to our clients,” said Vidible’s founder, Tim Mahlman. “We now have a product that can help clients avoid fraudulent activity by exposing both the demand and the supply side. This forces all sides of the exchange to be held accountable for the activity that takes place.”
IDG Media Among First to Benefit from Video Fraud Solution
Several companies, including IDG Media have witnessed immediate relief after a brief BETA period. Last month alone, Flashlight tracked 53 million impressions across its client base.
“We are fully aware that the cost of advertising is a significant portion of marketers’ budgets,” said Pete Longo, CEO, US Media at IDG. “Fraud is only adding to this cost while undermining the perception of our industry, which is why Vidible Flashlight is focused on addressing this issue and creating transparency and detection for content owners who want to ensure that their syndication efforts deliver the consistent quality and experience their advertisers demand and expect, all the while maintaining their trust.”
According to Ad Age, sometimes as many as 30 percent [of ads] aren’t shown to humans, but to robots. Using the data garnered from Flashlight and developing a specific set of analytics, Vidible is working to turn the tables on this statistic by providing video content owners a new set of values that highlight exactly what constitutes a premium syndication partner, and surface data to identify those syndication partners wrought with fraud and robotic traffic. Reports can now be viewed based on how videos are engaged outside of a content owner’s portal, across multiple publishers. Syndication is a premium game and should be the core to every campaign strategy.
Vidible is a video content exchange that allows buyers and sellers of video to have control and transparency through a programmatic platform. Vidible provides a complete SaaS platform from video management to syndication and analytics and delivers the professional quality video content to the right context or audience at a transparent price in real-time across all devices. Ranked as the No. 5 video content property according to comScore, Vidible serves 2.7 billion video impressions per month and averages 3,000 video plays per day. The company currently houses 250,000 videos in its system, and growing. With offices in San Francisco, Seattle, and New York, Vidible grew its business by 300% in 2014. Investors include Greycroft, IDG Ventures and New York Times.