Videology's Global Server-to-Server Integration with eXelate Offers Video Advertisers Immediate, Scalable Reach for Custom Consumer Segments
New York, NY(24 May 2012)
Videology—an online video advertising platform and solutions provider—today announced that its technology now allows server-to-server communication with eXelate— the leading data and analytics engine powering optimal digital marketing decisions. This is the first integration of its kind between eXelate and a video advertising platform, pairing data intelligence with media execution in an in-stream video advertising environment.
With more than 1,000 targetable segments in online purchase intent, household demographics and behavior propensities, eXelate allows marketers to act upon online data in real-time. Direct communication between the eXelate and Videology servers will allow video advertisers immediate access to highly-targeted, premium and maX™ performance custom segments, facilitating seamless execution and immediate scale from the moment the video advertising campaign is launched.
"In the simplest terms, Videology's integration with a data engine as comprehensive as eXelate will allow video advertisers to hone their objectives and achieve scale against even the narrowest custom consumer segments almost instantly," said Aleck Schleider, Videology's Vice President, Marketing, and head of data and analytics. "What used to take weeks, or even months, can now be achieved from the moment a campaign launches, ensuring that better results are delivered faster."
eXelate premium data spans more than 350 million users globally and provides consumer insights across the purchase funnel. Videology clients across North America, the U.K. and Europe can target and execute media plans against the data—an increasingly important consideration as more global marketers utilize video in markets around the world.
"Having the first server-to-server video platform integration allows eXelate and Videology to implement strategic data delivery at scale," said Damian Garbaccio, Chief Revenue Officer, eXelate. "Together we are helping brands make the best marketing decisions with data."
The integration also provides Videology with access to syndicated data through eXelate, including Nielsen, MasterCard and other premium data suppliers.
"As more advertisers recognize and understand the unique power of video, this partnership perfectly complements the growing demand for custom targeting and audience addressability within the in-stream video space," added Schleider. "We're very excited at the advancement that this integration will mean for our clients and the medium overall."
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline and custom modeled data sets actionable across 350M online consumers worldwide. eXelate's proprietary maX data™- customized audiences built for advertisers based on first and third party data- delivers 3-5x better campaign performance as compared to conventional targeting. As members of the NAI, IAB, trustE, Council for Accountable Advertising, OPA and Evidon's Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com.
Videology (videologygroup.com) is a screen-agnostic video advertising technology that works across all video screens to connect brands with consumers. Videology achieves this through mathematically-driven data analyses that allow it to target precise consumer segments—at scale—by demographics, psychographics, and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression, and allows content partners to monetize their audience more effectively.
Videology, Inc., is a privately-held, venture-backed company, whose investors include NEA, Valhalla Partners and Comcast Ventures. The company is headquartered in Baltimore, MD, with key offices in New York, Austin and London, and sales teams across North America.