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VBrick Systems Eliminates Adoption Barriers for Enterprise IP Video

The Unveiling of VEMS Mystro Advances Company’s Bold Vision for Establishing Video as a Ubiquitous Communications Medium

Wallingford, Conn.(13 Jun 2011)

Enterprise IP video leader VBrick Systems today unveiled a revolutionary version of its enterprise media management system, VEMS Mystro. By making video accessible, personal and scalable, VEMS Mystro eliminates multiple barriers to the adoption of enterprise IP video. It will be demonstrated for the first time this week at InfoComm in Orlando, Florida, Booth #3875.

“VEMS Mystro is an extremely powerful and easy-to-use integrated IP video solution,” said Russ Scaduto, Director of Education Technology, Milton S. Hershey Medical Center. “As a large healthcare facility with multiple locations and thousands of employees, it’s critical for us to secure visibility and control over the vast amount of IP video content, and empower our team of doctors to create, manage and share operating room and training videos with other professionals within the hospital and students throughout the community. VEMS Mystro can fundamentally re-define how we communicate and educate.”

Corporate, education, healthcare and government customers are looking to adopt an integrated IP video strategy across their organizations. VEMS Mystro fulfills these customers’ requirements. Existing solutions have not met customer needs because they focus on only a few IP video use cases and fail to create a compelling, intuitive user environment. VEMS Mystro fully bridges these solution gaps, while supporting a user-definable application experience, a unified administrative interface and common video distribution infrastructure.

The industry’s first completely modular media management system, VEMS Mystro powers collaborative broadcasts by weaving together video broadcasting, video conferencing, collaboration tools and social media. It is built around a unique widget-based streaming design that enables users to personalize and embed IP video into any communications environment, such as learning management, mobile worker and Unified Communications.

For example, a video-based product launch could simultaneously involve several presenters, the worldwide sales force and all the company’s channel partners. Employees could participate using their patent-pending VBrick Video Buddy™ presence contact in Microsoft Lync, and partners would view the video session over the Internet via PCs and mobile devices. While the conference proceeds, the attendees could use chat or VoIP cut-through to ask questions. The presenters could also dynamically poll the audience to determine their comprehension or opinion of the material. The product launch would then be recorded for later viewing by employees (who can add comments), posted on the company website, as well as syndicated on social media websites.

VEMS Mystro supports any size organization and any streaming video application with common networking and centralized administration. The result is unmatched price performance and ease-of-use.

“The adoption of enterprise video has continued at a rapid pace as enterprises capitalize on video’s proven ability to drive more powerful and effective internal and external communications,” said Ira M. Weinstein, Senior Analyst and Partner, Wainhouse Research. “As the volume of centrally created and user-generated content increases, so does the need for a system like VEMS Mystro to manage, control, and make the rich media content accessible throughout the enterprise.”

VEMS Mystro At-a-Glance

  • Intuitive interface encourages use of rich media in your organization; novices and professionals quickly realize productivity gains
  • Enables the streaming of video to and from all major device types: smartphones, tablets, PCs, signage and TV displays
  • Natively integrates with Microsoft OCS/Lync, SharePoint® – and with products from major video conferencing vendors
  • Economically scales through clustered portals and redundant databases – can span the requirements of a K-12 school, as well as a Fortune 100 company
  • Intelligently manages the routing of video traffic on the LAN, WAN or over the Internet
  • Dynamically routes users to the most efficient access point for live and on-demand video content

“Customer response to VEMS Mystro has been overwhelmingly positive,” said John Shaw, Chief Operating Officer, VBrick Systems. “Our goal is to make the creation and distribution of rich media content as easy as making a phone call or sending an email.”

VEMS Mystro is the fourth generation media management element of the VBrick Enterprise Video Architecture (VEVA), which spans video capture, distribution, play-out and video content management.

Also today, VBrick announced that Frost and Sullivan named VBrick as the Global Enterprise Video Webcasting Solutions Market Leader. According to the analyst firm, the key performance driver that sets VBrick apart from the competition is its host of solutions that enable live, end-to-end creation and delivery of enterprise video at a variety of price points with unparalleled simplicity in the capture, publishing and management of video.

About VBrick Systems, Inc.

VBrick is the leader in Enterprise IP Video, with over 9,000 corporate, education and government customers and 60,000 installations worldwide. VBrick solutions work over standard IP networks and the Internet to enable the creation, publishing and distribution of rich media content. Our comprehensive streaming solutions are used in a wide range of live and on-demand applications including meeting and event broadcasts, employee collaboration, distributed learning, digital signage, TV distribution, and video surveillance. Headquartered in Wallingford, CT, VBrick’s products and services are available through industry-leading value-added resellers. For more information, visit www.vbrick.com.