TidalTV and Eyeview Partner to Deliver Dynamically Personalized Video Ads
New offering combines advanced audience targeting with dynamic customized video messages to enhance the impact and effectiveness of onlinevideo advertising
New York(05 May 2011)
TidalTV, a leading digital video advertising, optimization and yield management solutions platform, today announced a partnership with Eyeview, an innovative technology provider that is at the forefront of enhancing brand quality video ads by adding dynamic compositions that are updated and targeted in real-time. This partnership will bring together TidalTV's best-in-class ad decisioning capabilities with Eyeview's Video Personalization Technology to bring a more personal and relevant brand advertising experience to target online video audiences.
"TidalTV's mission is to provide advertisers and their agencies with innovative and scalable video solutions to more effectively achieve an advertiser's campaign objectives through technology and creativity," said Mark McKee, Vice President of Marketing at TidalTV. "Advertisers have been asking for a way to connect with consumers that builds on the unique capabilities of digital and video. With Eyeview's dynamic creative technology solution, TidalTV can now customize creative to ensure relevance when a video is served, while applying advanced audience targeting to hit the brand's target consumer in the right place, at the right time, with the most relevant message."
Eyeview's technology provides each viewer a personalized video experience based on specific real-time data feeds, customizing advertising creative for local weather conditions, geo-location, current deals and prices, demographics and other user information, creating a more relevant consumer and advertiser connection.
Many agencies including Mediacom, Horizon Media and Hayworth Marketing + Media are utilizing this enhanced media solution for leading brands to more effectively maintain a consistent national brand message that is tailored for a specific customer base. At the same time, the new technology is deployed to drive traffic to local stores.
The inspiration for Eyeview was to develop a technology that leveraged the sophistication of the internet to enhance the effectiveness of online video advertising against key TV-like metrics such as lift purchase intent, favorability, memorability and overall brand experience. Today, video ads are still mainly being produced for TV, and their full potential in the digital realm is not yet realized. Eyeview's innovative technology personalizes digital video ads, delivering a much more targeted value to the customer than television's "one-size-fits-all" approach.
"Using TidalTV's audience optimization and targeting technologies, Eyeview can better leverage its unique creative personalization platform to provide a more effective video advertising solution," said Oren Harnevo, CEO of Eyeview. "Eyeview is generating real-time broadcast quality video variations for TidalTV's advertisers, proving the value of thispartnership."
TidalTV is a video advertising, optimization, and yield management solutions provider. Its technology leverages the power of data and mathematics to guarantee delivery of a brand's message against a very targeted demographic, and enables content creators and publishers to completely monetize audiences across varied demographic segments. Currently, TidalTV has deployed its technology for addressable television, online video and mobile devices, and it is working to expand its reach to all video delivery platforms. For more information, visit www.tidaltv.com or follow us on Twitter @TidalTV.
Eyeview helps brands customize their TV commercials for the digital medium.Eyeview's technology provides the ability to manipulate video creative in real-time while maintaining broadcast quality advertisements. Eyeview solution enables brands to deliver a local, real-time, personal message to each and every viewer, making ads more relevant and effective.
For more information, visit www.eyeviewdigital.com