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South by Southwest (SXSW) Launches Original Content Network SXSW On

Roku is First Streaming Platform to Feature On-Demand SXSW Programming and Original Content

Austin, Texas (10 Mar 2015)

SXSW has launched SXSW On, a free, on-demand streaming network that features dynamic original programming along with live and archival performances, interviews and talks from the SXSW Music, Film and Interactive conference. SXSW On will be available on Roku players in the U.S., Canada, U.K. and Republic of Ireland, as well as Roku TV models in the U.S. - the first streaming players and smart TVs to feature the SXSW On streaming channel.

The network’s custom-designed Roku channel, along with its platform on and YouTube, will give millions of viewers worldwide access to content that embraces the look, feel and spirit of SXSW. 

“Roku is one of the leading streaming platforms and we’re incredibly excited to bring SXSW into living rooms of Roku customers around the world,” said SXSW Director of Technology Scott Wilcox. “Having a dedicated network of original programming through the lens of SXSW is a leap forward for our organization and promises a bright future as a provider in the media landscape.”

SXSW On programming will feature several new series highlighting the best in original music, independent films, emerging technologies, cuisine and gaming culture. In addition to the live stream of the 2015 event, viewers will be able to access content from previous keynote speakers, panels and musical performances. 

“The SXSW On channel provides Roku customers with a unique entertainment experience they can’t find on any other streaming platform,” said Ed Lee, vice president of content at Roku. “For the first time, people from around the world will be able to view the excitement and entertainment of SXSW live without buying a plane ticket to Austin. We’re thrilled to be the first streaming platform to deliver SXSW On content to our customers and know that they’ll love watching the amazing live performances from the comfort of home.”  

SXSW On will feature: 

SXSW Live­

SXSW Live brings the 2015 event straight to your living room with performances, interviews, and panel sessions from artists, filmmakers, digital creatives and other industry heavyweights.

The Road

­Grab your guitar and bring gas money, we’re going on The Road.

Ever wonder what happens off stage? The Road presents viewers with a behind the scenes look at the day-to-day challenges and adventures of touring musicians. 

The Nom Nom

Follow your appetite with The Nom Nom.

Our favorite artists share their top local eateries and explore delicious offerings from culinary masters. Follow up­-and-coming restaurants curated by award-winning chefs across the country.

SXSW On is made possible through SXSW’s Technology Partner Brightcove and the Roku streaming channel developer Float Left Interactive. 

To access SXSW On, install the SXSW channel on Roku players or Roku TV models from the Roku Channel Store, or go to

About SXSW

The South by Southwest (SXSW) Conferences & Festivals offer the unique industry convergence of music, film, and emerging technologies. Fostering creative and professional growth, SXSW is the premier destination for discovery.

The event is a launch pad for innovative content with new media presentations, music showcases and film screenings providing exposure for creators and compelling entertainment for attendees. 

Music, Film, and Interactive conference sessions present a forum for inspiration and learning, while business and networking opportunities thrive at the Trade Show and beyond.

Austin serves as the perfect backdrop for SXSW, where career development flourishes amid the relaxed atmosphere, and new ideas and revelations resonate long after the event’s conclusion.