SeaWell Networks & ARRIS Highlight Targeted, Ad-Supported Content Delivery to Any Consumer Device
To help network operators create and manage targeted ad campaigns, SeaWell Networks’ Spectrum and the ARRIS AdManager™ have collaborated, using open industry standards and protocols, to create a solution that dynamically and seamlessly inserts ads into ad
Toronto(16 Apr 2012)
TORONTO – April 16, 2012 – SeaWell Networks Inc. today announced successful ad-insertion interoperability with ARRIS Group, Inc. (NASDAQ: ARRS) and the demo debut of their combined technology at the NAB Show, booth SU10802, April 16-19 in Las Vegas.
To help network operators create and manage targeted ad campaigns, SeaWell Networks’ Spectrum and the ARRIS AdManager™ have collaborated, using open industry standards and protocols, to create a solution that dynamically and seamlessly inserts ads into adaptive bitrate (ABR) streams, enabling ad decision routing and data collection to facilitate targeted ad placements. This solution abstracts the complexities of an increasingly sophisticated delivery and advertising ecosystem to enable operators to efficiently expand existing VOD and linear advertising models to any IP device.
“As video becomes more mobile, the opportunity to tailor content and ads – down to the individual viewer – expands immensely,” said Susan George, SVP of Sales and Distribution of SeaWell Networks. “Together, SeaWell Networks and ARRIS provide an intelligent ad delivery platform, driving higher premiums and allowing distributors to increase the revenue earned per stream.”
The combination of Spectrum and AdManager focuses on increasing buy-side value through behavioral targeting. This translates into higher revenues for network providers, while simplifying operations and ensuring scalability for new service offerings.
“The successful interoperability of ARRIS and SeaWell Networks allows relevant ads to be delivered, based on contextual data,” said Neerav Shah, ARRIS VP of Product Line Management. “This relationship further demonstrates ARRIS leadership in advertising technology and our commitment to bringing innovative and open standard solutions to the market in order to monetize multi-screen services.”
Join SeaWell Networks and ARRIS at NAB, booth SU10802, for a demonstration.
About SeaWell Networks
SeaWell Networks Inc. provides software for service providers to manage and optimize the delivery of HTTP adaptive bit rate (ABR) streaming video to any device or platform. Their intelligent ABR management solution, Spectrum, simplifies the delivery of video while enabling new ways to monetize content. Spectrum combines ad insertion capabilities and stream management for the most personalized video experience available.
ARRIS is a global communications technology company specializing in the design, engineering and supply of communications and IP technologies that support broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver and monitor advanced video, data and voice subscriber services, including whole home video across multiple screens, ultra high-speed data, personalized advertising and carrier-grade telephony. Headquartered near Atlanta, in Suwanee, Georgia, USA, ARRIS has R&D centers in Beaverton, OR; Chicago, IL; Cork, Ireland; Kirkland, WA; Redwood City, CA; Shenzhen, China; State College, PA; Tel Aviv, Israel; Wallingford, CT and Waltham, MA, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at www.arrisi.com.