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LA Public Radio Station KCRW Taps’s for HTML5 iPad Video Powers Video Performances for KCRW’s Music Mine - Leveraging’s service for HTML5-based, full-performance videos on KCRW’s new iPad app ensures that all the complexities of serving online video – including transcoding, devi

San Francisco, CA (08 Nov 2011), the world's largest video encoding service, announced that LA public radio station KCRW 89.9FM, an NPR affiliate, has integrated its platform to power video for KCRW's Music Mine iPad application. is the first universal video URL platform and radically simplifies the preparation and delivery of video to all mobile devices and browsers, thus solving the biggest challenge facing video content publishers and application developers who want their videos to work for everyone. KCRW is leveraging to manage the heavy lifting of transcoding, device detection and delivery for the music artists' full-performance videos that are included within the Music Mine application.

"With the KCRW Music Mine, we've taken a different approach to music on the iPad, offering listeners a new mode of discovery consisting of a human-curated experience, along with artist videos, photos, blog posts and more," said KCRW's Director of New Media, Anil Dewan. "'s manages the HTML5 video for the iPad simply and seamlessly, allowing us to focus on the overall fan experience."

"The KCRW team has created a fun, creative and very entertaining experience on the iPad for music discovery," said Jeff Malkin, President of  "As an iconic brand with such a rich history of launching music artists, we're thrilled to support KCRW's efforts to expose great talent to users on mobile devices."

Leveraging's service for HTML5-based, full-performance videos on KCRW's new iPad app ensures that all the complexities of serving online video - including transcoding, device/browser detection, streaming, and hosting - are managed efficiently, and that videos display properly on the iPad.

Music Mine was developed by Public Radio Exchange (PRX) and designed in collaboration with Roundarch, using The Echo Nest powerful music intelligence platform.

About, the world's largest video encoding service and provider of, the universal video platform, powers over 3,000 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising.  Blending a flexible SaaS model, using cloud-computing platforms, enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments.  For ongoing Company updates, please see or follow @encodingdotcom on Twitter.

About KCRW

KCRW 89.9FM, licensed to Santa Monica College, is an NPR affiliate based in Southern California. The Santa Monica-based nonprofit represents cutting edge radio at its best, presenting an eclectic mix of independent music, news, talk and arts programming. The terrestrial signal serves Los Angeles, Orange, and Ventura Counties, as well as parts of San Diego, San Bernardino, Kern, and Santa Barbara Counties and the greater Palm Springs area. KCRW's programming is internationally renowned and available worldwide via, including three streaming channels, 27 podcasts and archives of our locally-produced programs and live band performances. Hear KCRW music online, all the time, on the ALL music stream Eclectic24.

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