Irdeto today announced the evolution of Irdeto Multiscreen, a pre-configured solution ready for operator branding. Irdeto Multiscreen reduces the risk, cost and time to market for operators wanting to launch multi-screen services and a world-class experience in as few as four weeks. The new Irdeto Multiscreen experience is on display this week at IBC 2013 in Irdeto’s booth, Hall 1, Stand 1.D51.
Multi-screen services worldwide are evolving rapidly as operators strive to meet consumer demand and generate new revenue, as depicted in Irdeto’s new infographic: Has Multi-Screen Reached the Tipping Point? To meet this challenge head on, Irdeto Multiscreen offers best-of-breed partners and a cloud-based infrastructure to help pay TV, over-the-top (OTT) and free-to-air operators deliver high quality video on any screen, including tablets, smartphones, IP-connected set-top boxes (STBs) and PCs. For operators looking to drive consumption and generate revenue with a personalized experience, Irdeto Multiscreen offers advanced recommendation engines, full social media integration and targeted advertising. It is also uniquely designed to easily add on new applications and be compatible with an operator’s existing platform and preferred vendors.
“Multi-screen services have to be compelling to consumers as well as secure and lucrative business propositions for operators,” said Graham Kill, Irdeto CEO. “Merely replicating broadcast services on multiple devices has quickly evolved to achieving a high quality, customized end-user experience that recommends content that consumers want to watch. Irdeto Multiscreen, based on our years of in-field experience, was specifically designed to help operators focus on what really drives revenue and loyalty – the user experience.”
In today’s pay TV market, operators must quickly deliver for new and existing customers while driving brand loyalty. Irdeto Multiscreen enables operators to offer on-demand and live content to any screen, easily manage security and business policies on all must-have devices, and monetize an OTT service in a variety of ways, such as through advertising, subscriptions and pay-per-view programming. In addition, Irdeto Multiscreen provides a full-range of DRM support and uncompromising security for both content and the application, allowing operators to offer the consumers’ desired content, cover the widest range of devices and protect their revenue.