Eyeview Raises $15 Million to Continue Rapid Growth and Meet the Growing Demand for Personalized Video Solutions That Focus on Driving More Sales
Company Also Adds Two Industry Veterans from Conversant and News Corporation to its Executive Management Team
NEW YORK, NY,(17 Nov 2014)
Eyeview, the leading personalized online video advertising platform, today announced it has received $15 million in financing from existing investor Marker LLC. The additional funding will be used to further accelerate Eyeview’s rapid growth as the company enhances its best-in-class digital video personalization technology platform that is focused on driving sales to meet the needs of its expanding Fortune 500 client base.
Eyeview is fusing the effectiveness of TV video branding with the efficiencies of digital personalization. “By tying video brand experience, to bottom line results, all the way to offline sales, Eyeview enables brand advertisers to successfully achieve 3 important goals”, says Oren Harnevo, Co-founder and CEO of Eyeview. “These include:
1. Providing consumers with a strong and effective brand experience (like only video can).
2. Delivering measurable increases in performance and offline sales.
3. Offering measurable increase in ROI on every video dollar spent.
“Eyeview’s platform,” continues Harnevo, “is the only video platform that combines dynamic video creation, along with data driven creative optimization and audience buying, all aimed to increase multi-channel sales and drive measurable performance. Our technology is available on all devices and platforms, including mobile, which, combined with our personalization capabilities, enables us to offer whole new range of personalized solutions and performance measurement for brands. The investment we have just received will enable us to continue to develop our cutting edge technology, as well as to continue and improve our unique personalized mobile solutions.”
Eyeview has seen massive growth in 2014 with over 50 new hires across its US offices alone. The company plans to continue its extensive hiring push and expand its regional presences in Detroit, Chicago and Los Angeles. The funding will also be leveraged to increase sales and marketing efforts in new shopper marketing and travel verticals, and grow existing automotive and retail verticals, as demand for more effective video advertising increases across all industries.
Eyeview also announced today that it has strengthened its leadership team with the addition of two new executives from Conversant andNews Corporation, bringing a combined 40+ years of advertising industry experience to company’s leadership team.
Brian Pozesky was named Chief Marketing Officer, responsible for Eyeview’s product marketing, product development and vertical solutions. He was previously General Manager for Media and Analytics at Conversant. “After experiencing Dotomi’s growth through its acquisition, Eyeview will provide a similar challenge of implementing a game-changing solution in the digital ad market,” he said.
Eyeview also appointed West Naze to Executive Director of CPG Sales. Formerly Executive Vice President, Sales and Technology at NewsCorp., Naze leaves a 25-year career with the company to join Eyeview. "Leaving News Corp. for emerging technology after so many years wasn’t an easy decision,” said Naze. “But I’ve been in this industry long enough to know when a sea change is coming. What Eyeview is accomplishing with personalized video represents the future of digital advertising.”
For more information, visit www.eyeviewdigital.com.
Eyeview fuses the effectiveness of television branded advertising with the efficiency of digital personalization technologies: enabling brands to maintain effective, efficient and measurable individual consumer relationships.
Our VideoIQ platform enables marketers to achieve the branding effect of television with the efficiencies of digital personalization. VideoIQ provides video advertising solutions that drive measurable performance by leveraging video personalization technology, individual consumer data, real time media buying and optimization, fused with traditional television content.
Brand marketers using Eyeview’s vertical specific solutions are able to go beyond awareness, and tie exposure to purchase activities such as product research, lead generation, in store foot traffic, and offline sales. Eyeview partners with Fortune 500 leaders in Automotive, Retail, CPG, Travel, QSR and Entertainment, including P&G, Land Rover, Lowe’s, Marriott and more.
Headquartered in NY, Eyeview has offices in Chicago, Detroit and LA.