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Engage Sports Media Selects thePlatform as Centralized Cloud-based Video Publishing System

thePlatform’s mpx System to Manage Online Videos for Leading Sports Federations, including the International Rugby Board (IRB) and other ESM clients.

SEATTLE & LONDON(30 Oct 2013)

thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced that it has been selected to provide the back-end video management system for Engage Sports Media, a leader in the digital sports marketplace based in the UK.  

Under today’s agreement, Engage will use thePlatform’s cloud-based video management system, mpx, to manage and distribute online content for its high-profile football, rugby and cricket clients. These include the International Rugby Board (IRB), the governing body for Rugby Union, as well as the Indian Premier League (IPL) teams the Rajasthan Royals and 2012 Champions the Kolkata Knight Riders

“At Engage Sports Media, all our clients have different requirements however want to serve their fans with high-quality sports videos, across virtually any device, while carefully managing business policies and content rights’ obligations,” said Gregg Oldfield, MD of Engage Sports Media. “We are excited to work with thePlatform to simplify many back-end complexities, while scaling our capabilities, in order to serve many of the world’s leading sports federations and their fans.”

“Engage Sports Media is renowned for providing its customers with innovative sports video content – and maximizing its distribution,” said Marty Roberts, Senior Vice President of Sales and Marketing at thePlatform. “We’re especially proud to help Engage work with its high-profile sports clients to distribute their video online, and to expand the kind of features and services that Engage will be able to offer clients.” 

Engage Sports Media will be able to use mpx to upload videos, manage files and metadata, set business and monetization policies, enforce content viewing rights, and distribute videos to third-party sites, such as YouTube, and their clients’ websites. In addition, mpx provides customers with a simple Web-based console for managing their video libraries, highly customizable video players with integrated social networking tools, a robust video commerce system, enterprise-grade reliability, and the ability to publish video easily across PCs, smartphones, tablets, game consoles, and more. 

Additional information about Engage Sports Media is available at More information about thePlatform is available at

About Engage Sports Media

Engage Sports Media works with rights holders to maximise the value of their non-live rights by creating valuable media inventory. ESM digital studio creates, produces, distributes and monetises content on all media platforms – TV, online, mobile - for its partners.  ESM has an established track record of working with franchises in football, rugby and cricket: including The FA, Football League, IRB, British and Irish Lions, Sale Sharks, Rajasthan Royals, Kolkata Knight Riders & Manchester City Football Club.

About thePlatform

thePlatform is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company’s services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: A+E Networks, Astral, BT, Cablevision, CBC, Comcast, Cox Communications, E!, the Golf Channel, HIT Entertainment, Liberty Global, LSDLive, NBC Local Media, NBC Sports Regional Networks, Outdoor Channel, Oxygen, Rogers, Shaw Media, Style, Syfy, Time Warner Cable, Travel Channel Media, truTV, USA Network, and numerous others. With more than decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: