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Element Electronics Announces Availability of 4K Ultra HD Element Roku TV with High Dynamic Range

Element Roku TV Offers the Best in Streaming Entertainment with Simple-to-Use Remote and Navigation and Stunning 4K HDR Picture Quality

WINSBORO, S.C.(16 Nov 2017)

Element Electronics ( today announced availability of its new 4K Ultra HD Element Roku TV with High Dynamic Range (HDR). Element will first offer a 50-inch screen size featuring the popular Roku OS and Roku TV remote with 4K Ultra HD picture quality enhanced with HDR for lifelike clarity and contrast technology enabling deeper blacks and brighter whites. The 50-inch 4K Ultra HD Element Roku TV with HDR support will be available at Walmart beginning on November 27th

The new 4K Ultra HD Element Roku TV with HDR model features the intuitive Roku OS user interface for accessing more than 500,000+ movies and TV episodes through 5,000+ streaming channels. The TVs receive regular automatic software updates and will receive later this year the new Roku OS 8 featuring a new Smart Guide that seamlessly blends local antenna broadcast TV and streaming channels in one place making it even easier to search, find and discover entertainment. Other new features included in the update include enhanced voice control allowing a user to launch streaming and over-the-air channels and to control their Roku TV and, a redesigned 4K Spotlight channel with better navigation to more easily find 4K and HDR10 high dynamic range content by genre and streaming channels.

“Element is at the forefront of offering the best entertainment technology at an affordable price. With the availability of the 4K Ultra HD Element 4K Roku TV with HDR, we can now provide consumers another option to experience one of the most popular smart TV platforms,” said Vlad Kazhdan, vice president of merchandising at Element Electronics. “Roku TV offers a simple remote and user interface, making it a great choice for anyone who wants to enjoy today’s wide variety of entertainment available online.”

The 4K Ultra HD Element Roku TV with HDR now also includes the new The Roku Channel, a new streaming channel on the Roku platform specifically dedicated to giving customers free access to a collection of top films and more. Additionally, the TV models offers powerful search and discovery features that span across 500 top streaming channels. By using the free Roku mobile app for iOS® and Android™ devices, consumers can also control their TV, browse and search for content as well as play personal media on the TV.

This holiday, customers can get one month FREE of DIRECTV NOW and separately a 1-month FREE trial of SHOWTIME® with the purchase of a new Element Roku TV.

Product specifications for the 4K Ultra HD Element Roku TV with HDR include:

Screen Size:



3840 x 2160 (4K UHD) with High Dynamic Range

Refresh Rate:


Streaming Resolution:

Streaming resolution at 4K Ultra HD (2160p), 1080p, 720p up to 60fps

Video/Audio Connections:

Built-in Wi-Fi, HDMI (3), Composite, Ethernet, USB (2), Optical SPDIF Out


One-year limited warranty 

About Element Electronics

Headquartered in Winnsboro, S.C., Element Electronics offers state-of-the-art technology, advanced design, unwavering quality, reliability and support...all delivered at an affordable price. The focus of Element is to deliver convenience to its consumers for the entire life cycle of its products. For more information, visit