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Dubtoken Partners with Publisher Shared to Transform Video Interactivity and Monetization Using Blockchain Technology

Ground-breaking pre-launch agreement kicks off the pre-sale for the dubtoken ICO, which will create a new value economy to reimagine the digital video experience

Toronto, Ontario (28 Nov 2017)

IVEP Association, in collaboration with mobile video creation platformdubdub, has announced a partnership with online publisher Shared. It will see the popular content hub pilot the use of the Interactive Video and Experience Protocol (IVEP) and dubtoken ecosystem to transform both its streaming video experience and content monetization. Alongside the partner announcement, the pre-sale offering with qualified investors for a right to receive dubtokens at a discount price has commenced.

Operating in the digital content industry, Shared has quickly become a leader in online audience building and engagement. Specializing in video and animation content specifically optimized for social media, Shared is ideally suited to trial the powerful real-time capabilities of IVEP.

The blockchain-based decentralized protocol creates better engagement, effectively counters invalid bot traffic and ad fraud in order to properly reward content creators and raise ROI for publishers. It will improve the monetization of video content through better implementation of real-time native advertising and interactive material, as well as allowing publishers to deliver a more personalized, context-sensitive and interactive experience for the user using ‘layers’ that are not tied to a single video hosting service.

“Continuously evolving and testing new trends and technologies is a big part of who we are as a company,” said Trevor Young, chief technology officer at Shared. “When it comes to creating original video content, both companies are driven by a desire to enrich the user experience, making this partnership a natural fit.”

IVEP elevates video content, using interactivity to improve stickiness and reception of content. It represents a more effective KPI for brands and online retailers, measuring real intent, engagement and lead conversion. It also empowers publishers to tell better and more captivating stories to their content consumers, using a large and growing catalogue of programmable smart objects and functions, available from a decentralized dubtoken application (dApp) store. Each registered IVEP participant will be assigned a unique trust score, alongside a Human Proof Score for the audience of any IVEP enabled content. These scores will be calculated based on engagement, behavioral and quality metrics, including the amount of value a participant brings to the protocol and its members.

“Working with Shared will provide a great opportunity to showcase the benefits and capabilities of IVEP. As well as this, it will highlight the economic and operational advantages of the dApp store model to add interactive and marketing-led layers to video content, enhancing both the publisher and end user experience. With Shared exploring the potential of programmable and customizable digital interactive layers on top of its streaming content, we will be able to show the commercial opportunities as well as the ability to enrich content and improve audience retention” said Fred Dionne, founder and CEO of IVEP.

dubtoken ICO pre-sale

The pre-sale is now open to qualified investors. The pre-sale is a forward investment contract granting qualified investors the right to receive dubtokens on the protocol launch in Q1 2018. Dubtokens empower a new multipurpose value and utility token economy running on top of the distributed computing platform Ethereum.

For more information, please visit

More details regarding the dubtokens ecosystem can be found at 

About Shared

Headquartered in Ottawa, Ontario, Shared operates in the digital content industry as both a creator and curator of content that is tested and optimized for social media. Shared has a combined social reach of more than 30 million fans across multiple Facebook Pages, generating over 1 billion views on videos monthly and has more than 2 million visitors a day to its

About IVEP Association

The IVEP Association is a non-profit organization that promotes video and interactive experience technologies for the decentralized web through a fair, trustworthy and transparent copyright framework for content creators and distributors. For more information, please visit