BroadbandTV Closes Major Video Management Agreement With FremantleMedia
BBTV’s technology platform to manage fan-uploaded content for properties such as American Idol, Got Talent and The X Factor
VANCOUVER, British Columbia(24 Apr 2014)
Leading media and technology company BroadbandTV has announced a significant online video management agreement with FremantleMedia, one of the largest creators, producers and distributors of television content in the world. The deal sees BroadbandTV’s content management team and proprietary technology platform, VISO NOVI, track and manage fan-uploaded content for over 200 popular FremantleMedia TV shows, including: American Idol, The Price is Right, Got Talent, Baywatch and The X Factor.
“Smart media companies are embracing the online video revolution by deeply understanding their fans and positively engaging with them. It’s about effectively taking the brand experience to the next level and allowing the fan to share the great content you’ve created for them,” said Shahrzad Rafati, Founder & CEO, BroadbandTV. “Without question, a solid online video strategy is essential for major content owners. We’re looking forward to combining our deep digital expertise with FremantleMedia’s fantastic content to open new revenue streams and, most importantly, allow their fans to get even closer to the brand online.”
FremantleMedia joins a number of existing major media partners, from sports leagues such as the NBA to American cable and satellite television channels such as A&E. BroadbandTV also boasts over 16,000 content creators on its Multi-channel Network (MCN), the third largest on YouTube.
“The viewer path has fundamentally evolved, we remain committed to producing fantastic content in formats that support the business and effectively serve our fans,” commented Cécile Frot-Coutaz, CEO, FremantleMedia.
Olivier Delfosse, SVP Digital, FremantleMedia, added, “We’re seeing more fan-uploaded content than ever before and this relationship will help us to more effectively manage our premium assets and deliver against our broader digital strategy objectives. Ultimately, we want brand-safe content to be consumed by our fans and BroadbandTV’s rich digital video expertise will enable us to optimise this part of our business.”
BroadbandTV operates the third largest MCN in the world and achieves more than 1.6 billion monthly views across its network. BroadbandTV has developed some of the most advanced and innovative technologies in the online video space: VISO NOVI, for detecting and managing fan-uploaded content and VISO Catalyst for enhancing viewership and engagement for premium videos. Both platforms empower content owners and creators to become more successful online. FremantleMedia YouTube content is already the most watched of any movies studio or television production company in the world and its Digital & Branded Entertainment Division, launched last year, was set up to grow the company’s digital offering including maximising existing content, working with digital content networks and launching more new native digital content for the global market.
BroadbandTV is an innovative media and technology company that drives success for online video creators by leveraging its proprietary technology and massive online reach. BroadbandTV operates one of the world’s largest entertainment networks on YouTube with over 16,000 network partners amassing 1.6 billion impressions per month. BroadbandTV has developed some of the most advanced and innovative technologies in the online video space: VISO NOVI, for detecting and managing fan uploaded content and VISO Catalyst for enhancing viewership and engagement for premium videos. The company lives by its core values of Creativity, Collaboration, Care and Drive to foster entrepreneurship amongst independent content creators, and to advance the online video industry. www.bbtv.com
FremantleMedia is one of the largest creators, producers and distributors of television brands in the world. It is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama, factual entertainment and kids & family programming, with capabilities that extend from content creation to licensing, digital and branded entertainment, gaming and home entertainment. The FremantleMedia Group (which includes FremantleMedia International, FremantleMedia Digital & Branded Entertainment, FremantleMedia Kids & Family Entertainment, FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia, Ludia, @radical.media and Original Productions, among others) has an outstanding global network with operations in 25 countries, creating over 8,500 hours of programming a year, rolling out more than 60 formats and airing 400 programmes a year worldwide. The company also distributes more than 20,000 hours of content in over 200 territories. FremantleMedia has some of the world’s most famous and long running formats in its catalogue, and globally produces such programmes as: Idols, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK and the US), Take Me Out, Hole In The Wall, Family Feud, The Price is Right, Farmer Wants A Wife, Through the Keyhole Gute Zeiten Schlechte Zeite, Wentworth, Neighbours, Generation War, Salatut Elamat, Grand Designs, Project Runway, Tree Fu Tom and Strange Hill High. FremantleMedia is part of RTL Group, the leading European entertainment network, which is in turn 75.1 percent owned by the international media company Bertelsmann. www.fremantlemedia.com