BMG Production Music Partners with Automated Video Creation Company Wibbitz to Elevate its Soundtrack Library with High-grade Production Music
NEW YORK(09 Aug 2019)
Wibbitz, the leading automated video creation
company, today announced its partnership with BMGPM, the Production Music arm of
Bertelsmann Music Group (BMG), one of the world's biggest music publishers. The partnership
will make BMGPM’s vast library of premium production music available within Wibbitz’s online
video creation platform and video creation API solution, giving customers the assets they need
to produce professional quality content.
The Wibbitz platform, which allows users to easily create professional videos without prior video
experience, will integrate over 250 thousand tracks from the BMG Production Music catalog.
The partnership will further expand the platform’s flexibility, enabling content creators at
businesses to streamline video production without compromising on quality. BMGPM’s
abundant and diverse music collection serves the broad range of industries and video types
created by the Wibbitz customer base. Entertainment publishers can choose from BMG’s
Production Music labels with pop-infused, high energy tracks to complement their content, while
marketers can select an instrumental, beat-forward track for an impactful product demo video.
The partnership will help brands such as BET, Conde Nast, and Bloomberg to successfully
scale short form video content that meets their brand standards with minimal resources. Music
is a key component to producing compelling videos that move, inspire, and engage audiences,
but licensing quality soundtracks can be both time consuming and costly. Integrating BMGPM’s
music catalog will empower Wibbitz customers with premium quality assets all in one place,
from media to soundtracks, to further facilitate video creation.
"The Wibbitz video creation platform is built on quality and accessibility, which are the same
values that BMGPM brings its customers and partners," said Zohar Dayan, CEO and Co-
Founder of Wibbitz. "We’re thrilled to be working with BMGPM, their reputation in the music
industry and collection of production music is unmatched. We share a common vision—to
support the creator community and make quality content production possible and available on a
broad scale. The addition of their catalog will undeniably enhance the quality of our users’
videos, all while making the video creation process easier and more enjoyable than ever."
“BMGPM truly believes in the power that production music can deliver,” said John Clifford,
Senior Vice President of Global, Sales, Marketing and Repertoire at BMGPM. “It’s evident that
Wibbitz believes the same. Our partnership will continue to champion the hidden hit makers of
our catalog, connecting their music with brands and media companies to leverage the reach of
Wibbitz videos and further establish the creative prowess of production music. ”
Wibbitz is an automated video creation company that empowers any team to produce
professional short form video. The Wibbitz online platform makes it quick and easy to create
video for social media, news & entertainment coverage, marketing, communications,
recruitment, events and more. Creators have access to customizable video templates, drag-
and-drop editing tools, a team of in-house experts, and millions of licensed photos, videos, and
soundtracks. The Wibbitz Lightbox API solution enables video creation capabilities within any
website or application to engage and retain users with video. Wibbitz powers video for leading
brands including Bloomberg, Reuters, Conde Nast, Bertelsmann, S&P Global, FleishmanHillard,
and Birchbox. Wibbitz was founded in 2011 and has offices in New York City, Tel Aviv, Paris,
About BMG Production Music
BMG Production Music (BMGPM) is the world’s fastest-growing production music company,
servicing the film, broadcast, games and advertising industries with pre-cleared music content.
BMGPM is sculpting new ways to connect creatives with composers, offering online access to a
curated catalogue of around 500,000 tracks spanning all genres. Its custom music division can
also produce tailor-made music prepared by BMG signed artists and songwriters for any project
needing a personalized soundtrack. The operation includes offices in London, Los Angeles,
Paris, Sydney, Berlin, New York, Singapore, Hong Kong and Amsterdam. BMG Production
Music is fully-owned by new music company BMG, the world’s fourth biggest music publisher
and the first new global player in the recordings business in decades.