Accedo Launches Initiative to Build a Sustainable Marketplace for Media
Global video solutions provider, Accedo, has launched a new sustainability initiative, aimed at supporting its customers in their journey towards building more sustainable video businesses. The company will work with service and technology providers globa
Stockholm, Sweden.(23 Aug 2022)
As part of the new initiative, Accedo will have created a sustainable marketplace for media by 2025, where video service providers will be able to make buying decisions not only based on product features, but also on sustainable KPIs such as carbon impact, audience influence, and community impact. The marketplace will serve as a driving force for how to tackle the direct environmental and social impact of the media industry, and will help the industry do its part in reaching the global 2030 SDG objectives.
Bleuenn Le Goffic, VP Strategy and Business Development, Accedo, commented: “The video industry is having a huge influence, both on society and on the environment. I firmly believe that sustainable business transformation is one of the biggest and most exciting business challenges we face as an industry. I am convinced that we need to push ourselves and our partners in bold experimentation, expanding on the value we bring to our customers and to their audience. Technology and Monetization are not enough, it’s vital that we progress in a sustainable way.”
Earlier this year, Accedo joined the Science Based Targets initiative (SBTi), a framework that drives ambitious climate action in the private sector by enabling organizations to set science-based emissions reduction targets. By joining SBTi, the company has committed to the Net-Zero Standard and to setting a robust emissions reduction target at the pace and scale required by climate science. Accedo also joined the United Nations Global Compact, with a focus on the gender equality agenda.
Michael Lantz, CEO, Accedo, added: “Video touches consumers everywhere, and video technology vendors have a unique possibility of supporting a global sustainability agenda. In order to do our part at Accedo, we are constantly pushing boundaries for how to be more sustainable as a company., We believe that it is time for technology and solution providers to do their part and we’re inviting everyone to contribute to the next generation of sustainable video services.”
Accedo will be exhibiting on booth 5.D65 at IBC from 9-12th September and will use the presence of media leaders & providers to learn and discuss the industry sustainable agenda to shape next year’s action plan. Bleuenn Le Goffic, VP Strategy and Business Development, will also be joining a panel on the Content Everywhere Stage to address Environmental sustainability and the cloud’s contribution to tackling climate change. Catch the session at 14:00 on Friday 9th September.
Find out more about Accedo at IBC and book a meeting.
Accedo helps the world’s leading video service providers deliver and grow engaging video experiences. Over the past 15+ years, we have developed a deep understanding of the video service ecosystem that helps us deliver scalable solutions for clients of all shapes and sizes. We provide a combination of the products and services needed to support our customers at every stage of the video business journey, from strategy and conception through to delivery and post-launch optimization. We help clients stay at the forefront of innovation by leveraging new technologies and business insights to gain and maintain a competitive edge.
Accedo was founded in 2004 and today has over 550 employees in 17 offices across the world. Clients include global organizations such as Globo, NBC Universal, Deutsche Telecom, Telefonica, Showtime, CNN, Tata Sky, and TVNZ.
Communications Manager, Accedo
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