AOL to Program Microsoft’s Redesigned MSN Experience with Premium Video and News
Expands Content from Additional AOL Properties for the New MSN on Windows, Android and iOS Devices
NEW YORK(30 Sep 2014)
AOL today announced the global expansion of its content integration, which will deliver premium video and news to the redesigned MSN experience. The news comes on the heels of a successful integration that brought video content to MSN and Bing apps and the Windows Phone from AOL brands and partner sites like HuffPost Live and TechCrunch. With this expansion, MSN will now feature both video and news content from additional AOL brands, including The Huffington Post, Engadget, TechCrunch, StyleList, KitchenDaily, Autoblog, DailyFinance, Parentdish and Joystiq across all web properties, software and hardware platforms in the US, Canada and UK.
This content expansion marks the continued commitment from both companies to provide consumers with the best possible experience across all screens. “With the redesign of their MSN experience, Microsoft has anticipated consumer desire for fresh and engaging content -- whether it’s video or written editorial,” said Frank Besteiro, Vice President and Head of Business Development and Partnerships at AOL Video. “As a syndication partner for the official launch of the new MSN, we are able to deliver on our commitment to providing viewers everywhere with premium, curated content while simultaneously expanding our reach across Microsoft’s devoted audience.”
“Built from the ground up for a mobile first, cloud first world, the new MSN focuses on providing people with the tools and knowledge they need to navigate both the digital world and everyday life,” said Amanda Morgan, Senior Director at Microsoft. “Our work with AOL furthers that commitment by providing our users with content from some of the world’s best and most authoritative media sources, data and services to enable users to do more. Integrating groundbreaking stories from Huffington Post along with premium video from AOL will allow us to deliver on that goal.”
AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.