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25th Annual Farm Aid Benefit Concert Reaches a Record Viewing Audience

AEG Digital Media recently helped ensure the successful transmission and delivery of the 25th annual Farm Aid benefit concert, Farm Aid 25: Growing Hope for America, held at Miller Park in Milwaukee, Wisconsin, on Saturday, October 2nd, to a record viewin

Los Angeles, California(07 Oct 2010)

AEG Digital Media recently helped ensure the successful transmission and delivery of the 25 annual Farm Aid benefit concert, Farm Aid 25: Growing Hope for America, held at Miller Park in Milwaukee, Wisconsin, on Saturday, October 2, to a record viewing audience online of more than 975,000.

The concert, which was broadcast live and in HD on DirecTV's The 101 Network, Willie Nelson's SIRIUS XM music channel, Willie's Place, and YouTube, brought together a wide variety of musicians, farmers and fans for one mission: keeping family farmers on their land.

AEG Digital Media was instrumental in the successful broadcast and transmission of the live Webcast. Having worked with Farm Aid for the last seven years, AEG Digital Media was tasked with creating a branded player for the live webcast, down-linking the live satellite transmission from Milwaukee to their state-of-the-art broadcast operations center in Los Angeles, encoding the live feed into multiple bit-rates including HD, and monitoring the ingestion and transmission of the encoded feed to the content distribution network. In addition, AEG Digital Media also split the day's performances into individual videos, now available to view on the Farm Aid website at www.farmaid.org and www.youtube.com/farmaid.

"AEG Digital Media's expertise and technical know-how has been instrumental in extending the reach of the annual Farm Aid concert to an online audience," said Matt Glidden, Farm Aid's web marketing manager. "This year's webcast gave us the unique opportunity to connect with more viewers than we've ever had all over the world and share Farm Aid's music and message."

For more information about AEG Digital Media, please visit www.aegdigitalmedia.com.

For more information on Farm Aid and how you can keep family farmers on the land growing good food for everyone, please visit www.farmaid.org.

About AEG Digital
AEG Digital Media is the leading provider of complete webcast management, production and media services in the digital media industry.  We take a broadcast approach to streaming/digital media and enable the world's largest, innovative webcasts and live events.  AEG Digital Media is regarded as the definitive turnkey service provider in the market today with a nine year track record of empowering the defining moments in internet broadcasting and live streaming media. For more information, visit www.aegdigitalmedia.com.

About Farm Aid
Farm Aid's mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid's work with family farmers and to inspire people to choose family farm food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised more than $37 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture and promote food from family farms. www.farmaid.org.