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Yospace and SpotX showcase programmatic Dynamic Ad Insertion at NAB

Yospace and SpotX have teamed up to provide a demonstration of programmatically-sold Dynamic Ad Insertion for live online television at NAB.

London, UK(30 Mar 2016)

Yospace is the global leader in server-side Dynamic Ad Insertion technology for live streaming, boasting a customer list that includes DIRECTV, Sky, ITV and Channel 4.  When combined with SpotX’s advanced decisioning capability, adverts can be placed that are of equal or higher value to the original broadcast.

“Combining the benefits of programmatic with dynamic ad insertion brings increased value to brands and broadcasters, while offering a top notch user experience for viewers,” says Allen Klosowski, VP, Mobile and Connected TV, at SpotX.

Tim Sewell, CEO of Yospace added: “Server-side Dynamic Ad Insertion, particularly for live simulcast, sits at the forefront of broadcaster thinking now.  Our relationship with SpotX promises one-to-one user engagement with a robustness at scale to suit major online television audiences.”

SpotX is just one of numerous partners that Yospace will be collaborating with at NAB. ITOCHU Cable Systems Corporation (ICS), the leading provider of OTT streaming services in Japan, will be on the Yospace booth to demonstrate DAI for live online channels and discuss the long-term impact of DAI on digital revenues.

Yospace will also be presenting with Adstream on their joint paper, “Translating Broadcast Ad Copy Management Principles to the Dynamic Ad Insertion Age”. The presentation will outline the necessary steps to exploit hyper-targeting and full programmatic delivery in an online broadcasting environment.

Finally, NAB attendees will be able to see Yospace’s technology in action on the Keepixo booth (SU9102CM), following the announcement that the two company’s systems have been pre-integrated to offer a full end-to-end monetisation solution for live online TV channels.

To see demonstrations and presentations from SpotX and ICS, visit the Yospace booth: SU5803.