Going Beyond the Edge: Why Post-Device Testing and Monitoring Is the Most Essential Step for True Streaming Quality

Traditional quality assurance testing takes place in controlled environments that don't reflect real-world complexity, and it ends before content reaches the viewer, leaving streaming providers vulnerable to issues that cause viewers to defect. This article explores why testing after the edge: that is, at the device level, where viewers actually experience the service, is essential for delivering truly stellar streaming quality and reliability.

What the 2024 "Summer of Sports" Teaches Us About the Future of Streaming

The summer of 2024 has presented sports programming that rivals any other year in history, including the Copa America finals, Tour de France, NBA finals, two golf majors, ICC World T20, Wimbledon, U.S. Open, an array of F1 Grand Prix's, or the recently finished Paris Olympics and Paralympics. Matt Shapiro, Senior Director of Business Development, Qwilt, discusses the challenges of maintaining a superior QoE across video-on-demand and OTT services and the new formats arising to meet them.

Life Beyond YouTube - The Shift to Creator-Owned Platforms and What It Means for the Creator Economy

Jake Nishimura, Marketing Director of Kiswe, discusses how the creator economy is at a crossroads. While traditional platforms like Instagram, TikTok, Twitch, and YouTube still provide the best opportunities for aspiring creators, more established creators are finding it increasingly difficult to sustain their careers on social media alone. As a result, many popular creators are starting to invest in their own direct-to-consumer (D2C or DTC) subscription streaming platforms citing frustration with the YouTube algorithm and how difficult it is to sustain the level of success they've achieved on a single platform.

At NAB, Content Will be at the Mercy of Connectivity

As broadcasters and content providers head to next week's NAB conference in Las Vegas, a quiet transformation is unfolding within the world of content and, more specifically, content delivery. It isn't just content evolving, but how it is consumed and delivered. That's why connectivity is a major theme at this year's event.

How Direct-to-Consumer Regional Sports Networks Use OTT & Companion Content for Android, Apple, Roku, Xbox & FireTV

Disrupted by the soaring costs of live game rights, changing viewing patterns, and the continuing trend by consumers to cut cable services in favor of streaming platforms, many regional sports networks (RSNs) are in meltdown. Rick Allen of ViewLift writes about the innovative ways that RSNs have adapted with new models using OTT & companion content for Android, Apple, Roku, Xbox & FireTV.

Why Engagement Capabilities Will Define The Future of Media and Entertainment

Heading into 2024, new engagement-focused offerings that move beyond ads to unlock new revenue opportunities will be a crucial element in expanding free, ad-supported TV (FAST) channels. Players in the media and entertainment industry that can successfully introduce creative features and gain viewers' active involvement in content stand to benefit tremendously.

Instant Replay: Streaming Media Connect November 2023

Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.

YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

Why TV Must Offer Mobile Services

Younger audiences are consuming TV programming in ways rooted to social media and mobile consumption. Henning Wenzel writes that to remain competitive, streaming providers must use well-integrated mobile services.

5 Key Steps to Creating a Top Media App in 2023

Mobile-app revenues are predicted to hit $935 billion in 2023 due to the success of popular apps like Netflix, TikTok, Hulu, and Tubi. This has led to a massive business opportunity in entertainment streaming app development. In this article, two experts from Solvd outline the steps involved in this process.

The Evolution of Ad Buying for Streaming Platforms: Out With The Old, In With The New

Whether it's Free-Ad Supported TV (FAST) or ATSC 3.0, ad tech and software companies are continuing to build out the technical infrastructure required to keep the transformations in the ad-buying market moving forward so advertisers can easily reach consumers no matter how or where they're viewing content.

What Will Advertising and Ad-Blocking Look Like in 2022?

As we anticipate changes in the industry in 2022, here are our seven key predictions on what will shape the future of ad blocking in the coming year and beyond.

How 5G Will Impact the Media Supply Chain

After a case of too much hype too early, 5G is having real impact on consumer experiences and, more importantly for the streaming media industry, video acquisition and delivery.

Closer to the Edge: How Broadcasters Are Using Edge Computing to Reimagine the Viewing Experience

Edge computing isn't new, but it's finally transforming how data—including video—is delivered to millions of devices worldwide. Savvy service providers are using it to reimagine the viewing experience.

Submit Your Nominations Now for the 2021 Streaming Media 50 List

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by August 27.

Heralding a New Era of Broadcast Innovation with 5G and C-Band

The impact of 5G and C-band will bring a sea change in the production, distribution, and delivery of video

Low Latency Video Streaming - How Low Can You Go?

Advances in chipsets allow for more processing at the edge, so we're going to see latency times drop even further in the near future.

5G and C-Band Herald a New Era of Broadcast Innovation

5G will change the game for delivering live video experiences. The migration is already underway; the time to take action is now.

Don't Believe the 5G Streaming Video Hype

5G holds promise for smart cities, smart vehicles, and industrial automation. For video streaming? Not so much.

Social Video is Everyone's Front-Row Seat to Sports

Leagues like the NBA and MLB are seizing the opportunity to reach fans wherever they are. Increasingly, that's on social media like Facebook, Twitter, and Twitch.