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How to Leverage the Know, Like, and Trust Model to Create Compelling Brand Videos on Vimeo

Mastering the Know, Like, and Trust model for brand videos on Vimeo requires a strategic approach that prioritizes authenticity, engagement, and credibility. Following these key strategies, you can create compelling videos that captivate attention, foster audience connection, and establish trust with your brand.
Featured Articles, Posted 15 Apr 2024

How to Add Zoom Participants in vMix as Clean Inputs

With the release of vMix 27, Windows producers can now get clean Zoom Meeting inputs in vMix. The best part is that there are no additional upfront or monthly subscription costs to vMix 27users with an HD, 4K, Pro, or Max license. All that is required is to download the Zoom Plugin for vMix. Here's how it works.
Featured Articles, Posted 10 Apr 2024

Tutorial: Capturing Video over USB 3.0 with AJA U-TAP 3G-SDI and HDMI Devices

This tutorial explains how to capture a full HD signal up to 1920x1080 60fps with the AJA U-TAP series of devices and highlights ingest into OBS for macOS and Zoom for Windows
Featured Articles, Posted 03 Apr 2024

Buyers' Guide: Live Streaming Software

This article takes a look at 12 options you can pick from when looking to produce live-switched video: Boinx mimoLive, Broadcast Pix ChurchPix, Ecamm Live, ManyCam, OBS Studio, PRISM Live Studio, Vizrt TriCaster, Telestream Wirecast, vMix, Vimeo Livestream Studio, and XSplit Broadcaster
Featured Articles, Posted 19 Mar 2024

Video Monetization Tips for Vimeo

Vimeo offers a wealth of monetization opportunities for creators looking to turn their passion into profit. From direct sales and subscriptions to advertising and supplementary revenue streams, Vimeo provides the infrastructure and tools to empower creators to build a sustainable video business model on their own terms.
Featured Articles, Posted 13 Mar 2024

Review: Allen & Heath CQ-18T 16-Channel Digital Mixer

The introduction of the Allen & Heath CQ line revolutionized my audio setup, providing a compact, all-in-one solution without compromising essential features.
Featured Articles, Posted 14 Feb 2024

The End of NDI As We Know It?

NDI runs the risk of fumbling the ball on the 20-yard line—squandering the nearly decade lead they have in IP video by not enforcing that licensees integrate all of the standard. I write this in the hope that they re-establish what the NDI standard means: that to license NDI, and display the NDI badge, a product must be 100% compatible.
Featured Articles, Posted 07 Feb 2024

Review: Blackmagic Design 12G 7" Video Assist 12G HDR

In this review, we'll look at Blackmagic Design's 7" 12G Video Assist. Like the 5" and 3G models in the Video Assist line, this compact monitor-recorder is designed to go out into the field and attach to the camera, rig, or tripod. It allows you to see your shot better than a small viewfinder or pop-out LCD that's rarely larger than three four inches on most pro camcorders. The Video Assist also enables you to record your footage in high-quality ProRes or HD|NX at resolutions up to 4Kp60.
Featured Articles, Posted 24 Jan 2024

Review: Blackmagic Design HyperDeck Studio HD Plus

If you are in the business of recording and streaming conferences, the Blackmagic Design HyperDeck Studio may be an indispensable tool.
Featured Articles, Posted 17 Jan 2024

Video Review: OBSBOT Tail Air AI-Powered PTZ Streaming Camera

If you're looking for a compact PTZ camera system for a small performance stage, conference room, podcast table, demonstration kitchen, instruction classroom, or any number of setups where the cameras can be positioned close to the subjects, and you would really benefit from the ability to manually change the shot or leverage automatic tracking, the OBSBOT Tail Air is custom-tailored to your needs.
Featured Articles, Posted 03 Jan 2024

Video Review: Magewell Director Mini

Magewell's new Director Mini is a mini marvel. This 5.5" "all-in-one" production tool with a $1,299 street price can mix multiple inputs and do picture-in-picture graphics, audio mixing, recording, streaming, and more, as IEBA's Anthony Burokas explains in this in-depth review.
Featured Articles, Posted 20 Dec 2023

State of Streaming Autumn 2023 Survey Report Launches

Newest version of twice-annual report expands on "pain points" and growth patterns, available for download now.
Featured Articles, Posted 29 Nov 2023

With Social Video Sizing, Serve Your Viewers What They’re Hungry For

The customer wanting to watch your stream on Insta does not want a horizontal video shoehorned into a vertical frame. The customer watching the horizontal version doesn't want the vertical slice with the same thing blurred out behind it to fill the frame. Each of those customers is hungry for that particular experience. It's your job to give your customers what they are hungry for.
Featured Articles, Posted 17 Oct 2023

How to Engage Remote Viewers in Hybrid Events

Too often, offsite attendees are treated as afterthoughts in hybrid events, where all the emphasis is on the audience in the room. But drawing in the remote audience and recognizing the importance of doing so is critical. Innovative strategies abound for drawing in remote viewers and creating more compelling experiences; Stream4Us' Anthony Burokas, LiveX's Anna Cowdery, and Howard & Associates' Andy Howard offer some best practices to best engage remote viewers in hybrid events.
Featured Articles, Posted 04 Oct 2023

Tutorial: Advanced Live Streaming and Recording with the AJA HELO PLUS

Streaming engineer and strategist and Streaming Media The Video Doctor columnist Robert Reinhardt of VideoRx discusses some of his favorite features of the new AJA HELO Plus Advanced Streaming and Recording Appliance in this new tutorial video. A longtime user of the original HELO in his own professional live productions, discusses the new chassis design, new layout features for picture-in-picture and more, streaming to two destinations simultaneously, new SRT support, and more.
Featured Articles, Posted 04 Oct 2023

What Is Hybrid Event Streaming in 2023?

As streaming has moved through the pandemic years into a new normal that isn't exactly what anyone expected, the meaning of hybrid event streaming production and delivery that has emerged over the last few years continues to evolve. So what does it mean in 2023, for producers, organizations, and audiences, both onsite and remote? And what can streamers do to level the playing field for those participating from near and far? In this clip from their recent panel at Streaming Media Connect 2023, LiveX's Anna Cowdery, Ohio State's Derrick Freeman, Boston 25 News's Ben Ratner, Stream4us' Anthony Burokas, and Howard & Associates' Andy Howard discuss best definitions and best practices for hybrid event video in 2023.
Featured Articles, Posted 20 Sep 2023

Case Study: How the State Bar of Wisconsin Transitioned to PTZ Cameras for Livestreamed Production

My current role as media coordinator at the State Bar of Wisconsin involves live production of Continuing Legal Education seminars for lawyers. Our job—as a two-person media department—is to make our speakers and presenters look good. Between us, we operate a NewTek TriCaster, audio mixing, projection, and multiple cameras. This article will discuss how and why we transitioned from Panasonic CX350s and SDI to an all-PTZ camera NDI workflow.
Featured Articles, Posted 20 Sep 2023

How to Deliver Great Interactive Streams at Scale

An inevitable question for any streaming strategy or workflow is "Will it scale?" When it comes to incorporating interactivity, promoting it, and delivering interactive experiences that are satisfying both for large-scale streaming audiences and the brands behind them, this question is more mission-critical than ever. In a recent panel at Streaming Media Connect 2023, B Live's Jay Kopelman, Bulldog DM's John Petrocelli, and LiveX's Corey Behnke break down the problem and the challenges facing streamers and brands when it comes to making streaming interactivity is popular and profitable for all its stakeholders.
Featured Articles, Posted 06 Sep 2023

Tutorial: Green Room Chat for Remote Production with vMix Call

This quick tutorial for remote producers should enable you to bring guest presenters into vMix via vMix Call and give you the ability to talk to them, and give them the ability to talk to you, without the audience hearing. Then, when the callers go live, the bus will automatically switch and the audience will hear them but they will not hear what's going on outside of the live show.
Featured Articles, Posted 06 Sep 2023

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