OTT Leadership Summit

OTT is the future of television, and this summit is a deep dive into how broadcasters, cable & satellite operators, MVPDs, vMPVDs, and content rightsholders can unlock the value of OTT and TV Everywhere. Because business and technology factors work hand-in-hand to create a successful OTT service, we’ll look at the entire OTT ecosystem to provide a thorough understanding of the opportunities and challenges that lie ahead. We’ll also unveil fresh OTT research to give you actionable data and help you thrive in this increasingly competitive market. Join us for OTT Leadership Summit at Streaming Media West 2019!

Registration

OTT Leadership Summit may be registered for separately OR is included when you register for an All Access or Streaming Media West Full 2-Day Conference Pass. For more information on registration please click here.

 

Tuesday, Nov 19

Track OTT: OTT Leadership Summit

 

OTT101. Subscription Fatigue: Too Much of a Good Thing?

10:30 AM2019-11-192019-11-19

Tuesday, November 19: 10:30 a.m. - 11:15 a.m.

More than 60% of U.S. households subscribe to at least one SVOD service, according to Parks & Associates; Deloitte says that the average subscriber pays for three services. As the total cost of those services approaches the cost of a cable TV bundle, might we see a reduction in subscriptions? Should we expect more bundling of SVOD services, with or without cable subscriptions? How can SVOD services prevent customer churn? Join our panel of industry experts as they discuss the implications of an increasingly crowded market.

Moderator:

, Chief Executive, Global Market Technologist, Analyst/Advisor, PADEM Media Group


Speakers:

, VP, Content Partnerships & Programming, Xumo

, Chief Business Officer, Fandango

, CEO, Cinedigm

, Vice President, Emerging Platform Content, Sinclair Broadcast Group

 

OTT102. Fireside Chats: Finding New Audiences

11:30 AM2019-11-192019-11-19

Tuesday, November 19: 11:30 a.m. - 12:30 p.m.

Reaching Generation Z
11:30 a.m. - 12:00 p.m.

Consumers’ video consumption habits are changing dramatically. Generation Z watches video in a completely different way than older generations, and it’s imperative that we reach them on their terms, with the type of content they want, in the formats that speak to them, on the devices they prefer. In this fireside chat, we talk with executives from Awesomeness about what works— and what doesn’t—with the next generation of consumers.

Speakers:

, Co-Head, Awesomeness

, Co-Head, Awesomeness

, VP & Editor-in-Chief, Streaming Media, USA

Ad-Supported VOD as an Alternative to Broadcast & SVOD
12:00 p.m. - 12:30 p.m.

Many consumers are looking for alternatives to traditional cable and SVOD services, as well as skinny bundles that aren’t so skinny after all. Enter free, ad-supported services that offer premium content without the premium price tag. We talk about the challenges and opportunities facing AVOD services in today’s market.

Speakers:

, Chief Content Officer, Tubi

, VP & Editor-in-Chief, Streaming Media, USA

 

OTT103. Understanding the DRM Lifecycle

01:30 PM2019-11-192019-11-19

Tuesday, November 19: 1:30 p.m. - 2:15 p.m.

As DRM becomes a global standard for content creators and consumers, the DRM lifecycle becomes more and more important. Implementing DRM into a complex video workflow can be a daunting task. That combined with the mandatory use of DRM for premium content leaves an OTT Operator with a lot of questions. In this session, we explore the “DRM Lifecycle” from content creation to editing to digital dailies to post to screeners and, ultimately, to consumer distribution.

Moderator:

, CEO and Founder, BuyDRM


Speakers:

, SVP Product & Technology, Sony Pictures Entertainment

, Director Live Operations, Global Broadcast, Blizzard

, CEO, 5th Kind

 

OTT104. Fireside Chat: TV Everywhere at Cox Media

02:45 PM2019-11-192019-11-19

Tuesday, November 19: 2:45 p.m. - 3:30 p.m.

Cox Media is the third-largest cable entertainment and broadband services provider in the U.S. In this fireside chat, we talk with Cox’s senior manager of product management and development about the business and technical challenges of launching a TV Everywhere/OTT service, and how traditional media companies are positioned to succeed in the space.

Speakers:

, Sr. Manager, Product Management & Development, Cox Media

, VP & Editor-in-Chief, Streaming Media, USA

 

OTT105. Who Cares About Sports & News?

04:30 PM2019-11-192019-11-19

Tuesday, November 19: 4:30 p.m. - 5:15 p.m.

As video offers proliferate, many have purely on-demand content while others include live programming. Understanding the nuances of consumer interest in live video, especially sports and news, is critical to securing content rights, designing offers, and targeting subscribers. For many consumers, interest in a favorite team or athlete is the primary driver for their live video subscription, while other consumers have virtually no interest in sports or traditional news and often find little value in live TV. This session explores findings from a new consumer survey from Altman Vilandrie & Co., including a deep dive into reasons for consumer adoption of live TV offers, and a panel discussion featuring top executives from the TV industry.

Moderator:

, Director, Altman Vilandrie & Co.


Speakers:

, Vice President, Business Operations and Insights, Disney DTCI / ABC News

, Chief of Staff, Newsy

 

Wednesday, Nov 20

Track OTT: OTT Leadership Summit

 

OTT201. How Niche Video Services Can Find Success

10:30 AM2019-11-202019-11-20

Wednesday, November 20: 10:30 a.m. - 11:15 a.m.

Netflix, Prime Video, Hulu, and other entertainment giants get most of the attention, but that doesn’t mean there’s not a place for niche services to not only survive, but thrive. It’s all about knowing your audience—not just creating a great video offering but building communities that deliver content of all kinds and invite user interaction and participation in curating the channels they’ve always wanted.

Moderator:

, Office of the CEO, Best Ever Channels


Speakers:

, Senior Vice President, Digital Enterprises, Shout! Factory

, Founder & CEO, TV4 Entertainment, Inc.

, CEO, Cinedigm

, Co-Founder and President, Gunpowder & Sky

 

OTT202. 2019—The Year of Direct-to- Consumer Video Services?

11:30 AM2019-11-202019-11-20

Wednesday, November 20: 11:30 a.m. - 12:30 p.m.

As Disney, WarnerMedia, Apple, and NBCUniversal prepare to launch direct-to-consumer (DTC) services—joining existing ventures like ESPN+, CBS All Access, and DC Universe—will existing SVOD and live-linear services like Netflix, Hulu, and Amazon Prime be able to compete? Or will the DTC offerings falter against the incumbents? This session examines the pros and cons of DTC services and evaluates the likelihood of success in the crowded OTT landscape.

Moderator:

, Principal Strategist, Dillon Media Ventures


Speakers:

, Managing Director, Digital Media Strategies and USC

, VP Marketing and Audience Development, Poker TV

, CEO, Didja

 

OTT203. Harness SSAI's Superpowers

01:30 PM2019-11-202019-11-20

Wednesday, November 20: 1:30 p.m. - 2:30 p.m.

Server-side ad insertion (SSIA) claims to have superpowers: the ability to replace broadcast ads with or without SCTE markers, avoidance of viewer ad blockers, more standardized integration into each platform and better targeting and personalization are the superpowers SSAI brings to the streaming environment. The evil lurking in the wings is ad server ability to dynamically scale, mistaking true scale for fraud and getting standardized measurements to your partners. We also touch on reach, frequency and wholistic ad strategy to arm you with information for talking to business colleagues.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speakers:

, Director of Ad Technology Systems, Disney

, Executive VP, Media & Entertainment, Crunchyroll/Ellation

, VP of Video and Connected Devices, Warner Media

, SVP Video Monetization and Operations, CBS Interactive

 

OTT204. Addressable TV: How Close Are We to Finding the Holy Grail?

03:00 PM2019-11-202019-11-20

Wednesday, November 20: 3:00 p.m. - 3:45 p.m.

From the beginning of the online video revolution, personalized video has been one of our loftiest and hardest-to-achieve goals. This session examines the state of addressable television for both content distributors and advertisers today, as well as what we can expect in the near future and what sort of privacy and data collection issues pose challenges to truly personalized video delivery.

Speakers:

, Senior Vice President, Product, Inscape

, General Manager, Data & Analytics, DISH Media

, Senior Vice President of Strategic Partnerships, Comscore

, CEO, Wurl

, Head of Product Marketing, Synamedia

Tracks & Special Events

Business and Strategy Track

Created for CEOs, CSOs, media strategists, and business development executives: This is your home at Streaming Media West. This forward-thinking track offers high-level strategic discussions where you can learn from the best where the online video economy is moving.

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Technical and How-to Track

Created for CTOs, engineers, and developers who want one thing: solutions. The video ecosystem is a fragmented mix of platforms and devices: Learn from the pros how you can eliminate the bottlenecks and deliver results.

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Discovery Track

Sessions in this track are educational and the presentations which typically focus on products and customer case-studies, provide a good opportunity to learn more about specific technologies or vendors. Open to all conference attendees and Discovery Pass holders.

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Live Streaming Summit Logo

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OTT Leadership Summit

OTT is the future of television, and this summit is a deep dive into how broadcasters, cable & satellite operators, MVPDs, vMPVDs, and content rights holders can unlock the value of OTT and TV Everywhere.

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Video Engineering Summit

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Esports Sports Streaming Summit

Nowhere is streaming having a bigger impact than on live sports. It's not just how we watch, it's what we watch. This is the place to be for a closer look at the incredibly addicting, highly charged, constantly evolving world of esports and sports streaming. We'll bring you into the conversations happening right now, so you can profit from the changes.

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Streaming Media University Logo

Streaming Media University features world class experts delivering content-rich training. This series of workshops at Streaming Media West 2019 offers attendees the opportunity to get deep-dive training on online video and streaming technologies and provides the sound theories and practicted techniques to beome a top performer in the online video field.

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