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Crafting Compelling Brand Narratives: Harnessing Events and Trends in Online Video Content

In the crowded digital content landscape, it can take time to capture and retain the audience's attention. Brands are encouraged to continually feed the algorithm beast and produce current and relevant content. Within online video, there lies a golden opportunity: leveraging current events and trending topics to craft compelling narratives with video content.
Featured Articles, Posted 17 May 2024

NAB 2024: Shure Talks New MoveMic, SLX-D Portable and More

Shure's Russ Shelfman discusses new audio production developments from Shure including the new MoveMic, SLX-D Portable mic, the MV7+ radio and podcast mic, and more in this interview with Streaming Media's Marc Franklin from the Shure booth at NAB 2024.
Featured Articles, Posted 13 May 2024

NAB 2024: Allen & Heath Talks CQ Series Digital Audio Mixers

Allen & Heath Marketing Specialist Richard Starr gives viewers a close-up look at Allen & Heath's CQ Series digital audio mixers with their touchscreen and physical controls, automatic mic mixer, presets for conferences, garage bands, and more, and remote operation capabilities in this interview with Streaming Media's Shawn Lam from the Allen & Heath booth at NAB 2024.
Featured Articles, Posted 06 May 2024

NAB 2024: vMix Talks vMix 27 and Zoom Integration

Among the key features of vMix 27 are Zoom integration, enabling remote streaming producers to bring in (theoretically) an unlimited number of remote guests, vMix Senior Systems Engineer Heath Barker reports in this interview with Streaming Media's Shawn Lam in the vMix booth at NAB. Barker also does a quick hands-on demo of how the feature works.
Featured Articles, Posted 01 May 2024

NAB 2024: Atomos Talks Ninja Phone

On the show floor at NAB 2024, Shawn Lam of Streaming Media and SLV Live interviews Atomos CEO Jeromy Young about the new Atomos Ninja Phone, which turns an iPhone 15 Pro or Pro Max into a 1600nit, 10-bit, 2,000,000:1 contrast ratio, 460ppi, HDR OLED, ProRes monitor-recorder for any pro HDMI camera.
Featured Articles, Posted 22 Apr 2024

How to Leverage the Know, Like, and Trust Model to Create Compelling Brand Videos on Vimeo

Mastering the Know, Like, and Trust model for brand videos on Vimeo requires a strategic approach that prioritizes authenticity, engagement, and credibility. Following these key strategies, you can create compelling videos that captivate attention, foster audience connection, and establish trust with your brand.
Featured Articles, Posted 15 Apr 2024

How to Add Zoom Participants in vMix as Clean Inputs

With the release of vMix 27, Windows producers can now get clean Zoom Meeting inputs in vMix. The best part is that there are no additional upfront or monthly subscription costs to vMix 27users with an HD, 4K, Pro, or Max license. All that is required is to download the Zoom Plugin for vMix. Here's how it works.
Featured Articles, Posted 10 Apr 2024

Tutorial: Capturing Video over USB 3.0 with AJA U-TAP 3G-SDI and HDMI Devices

This tutorial explains how to capture a full HD signal up to 1920x1080 60fps with the AJA U-TAP series of devices and highlights ingest into OBS for macOS and Zoom for Windows
Featured Articles, Posted 03 Apr 2024

Buyers' Guide: Live Streaming Software

This article takes a look at 12 options you can pick from when looking to produce live-switched video: Boinx mimoLive, Broadcast Pix ChurchPix, Ecamm Live, ManyCam, OBS Studio, PRISM Live Studio, Vizrt TriCaster, Telestream Wirecast, vMix, Vimeo Livestream Studio, and XSplit Broadcaster
Featured Articles, Posted 19 Mar 2024

Video Monetization Tips for Vimeo

Vimeo offers a wealth of monetization opportunities for creators looking to turn their passion into profit. From direct sales and subscriptions to advertising and supplementary revenue streams, Vimeo provides the infrastructure and tools to empower creators to build a sustainable video business model on their own terms.
Featured Articles, Posted 13 Mar 2024

Review: Allen & Heath CQ-18T 16-Channel Digital Mixer

The introduction of the Allen & Heath CQ line revolutionized my audio setup, providing a compact, all-in-one solution without compromising essential features.
Featured Articles, Posted 14 Feb 2024

The End of NDI As We Know It?

NDI runs the risk of fumbling the ball on the 20-yard line—squandering the nearly decade lead they have in IP video by not enforcing that licensees integrate all of the standard. I write this in the hope that they re-establish what the NDI standard means: that to license NDI, and display the NDI badge, a product must be 100% compatible.
Featured Articles, Posted 07 Feb 2024

Review: Blackmagic Design 12G 7" Video Assist 12G HDR

In this review, we'll look at Blackmagic Design's 7" 12G Video Assist. Like the 5" and 3G models in the Video Assist line, this compact monitor-recorder is designed to go out into the field and attach to the camera, rig, or tripod. It allows you to see your shot better than a small viewfinder or pop-out LCD that's rarely larger than three four inches on most pro camcorders. The Video Assist also enables you to record your footage in high-quality ProRes or HD|NX at resolutions up to 4Kp60.
Featured Articles, Posted 24 Jan 2024

Review: Blackmagic Design HyperDeck Studio HD Plus

If you are in the business of recording and streaming conferences, the Blackmagic Design HyperDeck Studio may be an indispensable tool.
Featured Articles, Posted 17 Jan 2024

Video Review: OBSBOT Tail Air AI-Powered PTZ Streaming Camera

If you're looking for a compact PTZ camera system for a small performance stage, conference room, podcast table, demonstration kitchen, instruction classroom, or any number of setups where the cameras can be positioned close to the subjects, and you would really benefit from the ability to manually change the shot or leverage automatic tracking, the OBSBOT Tail Air is custom-tailored to your needs.
Featured Articles, Posted 03 Jan 2024

Video Review: Magewell Director Mini

Magewell's new Director Mini is a mini marvel. This 5.5" "all-in-one" production tool with a $1,299 street price can mix multiple inputs and do picture-in-picture graphics, audio mixing, recording, streaming, and more, as IEBA's Anthony Burokas explains in this in-depth review.
Featured Articles, Posted 20 Dec 2023

State of Streaming Autumn 2023 Survey Report Launches

Newest version of twice-annual report expands on "pain points" and growth patterns, available for download now.
Featured Articles, Posted 29 Nov 2023

With Social Video Sizing, Serve Your Viewers What They’re Hungry For

The customer wanting to watch your stream on Insta does not want a horizontal video shoehorned into a vertical frame. The customer watching the horizontal version doesn't want the vertical slice with the same thing blurred out behind it to fill the frame. Each of those customers is hungry for that particular experience. It's your job to give your customers what they are hungry for.
Featured Articles, Posted 17 Oct 2023

How to Engage Remote Viewers in Hybrid Events

Too often, offsite attendees are treated as afterthoughts in hybrid events, where all the emphasis is on the audience in the room. But drawing in the remote audience and recognizing the importance of doing so is critical. Innovative strategies abound for drawing in remote viewers and creating more compelling experiences; Stream4Us' Anthony Burokas, LiveX's Anna Cowdery, and Howard & Associates' Andy Howard offer some best practices to best engage remote viewers in hybrid events.
Featured Articles, Posted 04 Oct 2023

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