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Articles

Are Viewers Paying Attention? AOL Creates a Distraction Metric

Online is the better buy, AOL tells video advertisers, because viewers are more likely to pay attention—and it has the numbers to back that up.
Online Video News, Posted 08 Dec 2014

AOL Acquires Vidible, Self-Service Video Syndication Platform

In a deal reported to be worth $50 million, AOL expands its online video operations with a global video exchange.
Online Video News, Posted 02 Dec 2014

YouTube Brand Marketing Success Starts With These 4 Steps

If teens in their bedrooms can build channels with millions of subscribers, then why are brands with million dollar budgets struggling to do the same?
Featured Articles, Posted 19 Nov 2014

Video News Succeeds Thanks to Mobile Devices and Social Networks

It's never been easier for news organizations to get great video dispatches from global hotspots: Just browse Facebook and Twitter for uploaded clips.
Featured Articles, Posted 19 Nov 2014

Ad Breaks Rise in Long-Form Online Video, Says FreeWheel Report

After years of long commercial breaks on television, viewers are willing to accept the same experience on streamed content.
Online Video News, Posted 14 Nov 2014

thePlatform Intros MPX Replay for Streaming Linear TV Content

Bringing simplicity to catch-up content, MPX Replay creates files instantly for any platform and manages C3/C7 ad policies.
Online Video News, Posted 12 Nov 2014

Yahoo to Acquire BrightRoll for $640M in Cash

Like AOL before it, Yahoo has decided that owning a piece of the programmatic online video ad market is a smart business decision.
Online Video News, Posted 11 Nov 2014

IAB Creates Center for Online Video Research and Promotion

The new IAB Digital Video Center of Excellence will evaluate standards, create research, and identify online video advertising best practices.
Online Video News, Posted 06 Nov 2014

Ooyala Buying Videoplaza, Branching Into Online Video Advertising

Fresh off its acquisition by Telstra, Ooyala is buying a European ad manager in a bid to lead the way in personalized video.
Online Video News, Posted 20 Oct 2014

NBC Sports Group Looks to Block the Ad-Blockers for Live Video

Is there a way to short-circuit video ad blockers and ensure video ad delivery? The future of the industry depends on it.
Featured Articles, Posted 10 Oct 2014

Hulu Considering Reducing Ads for Subscribers: New York Post

The number two subscription video-on-demand service might cut its heavy video ad load to improve the viewing experience.
Online Video News, Posted 09 Oct 2014

PointRoll Introduces Autoplay Video Ads for Mobile Devices

The advertising company promises low-bandwidth ads that play on any device without using too much data.
Online Video News, Posted 08 Oct 2014

Viewability Holds Online Video Ads to Low Standards

Ensuring that paid online video ads are actually seen is a good thing. But the recently created standard is more of a joke than a useful benchmark.
Featured Articles, Posted 07 Oct 2014

AOL Touts Programmatic Advances and Partnerships at Upfront Event

Big data drives ad buys at AOL, where the company debuted a dashboard for programmatic and a metric for linear TV purchasing.
Online Video News, Posted 30 Sep 2014

Video Tech Company Dotstudioz Launches Distribution Platform

Targeting creative video professionals, DotstudioPro promises a simple way to distribute and sell videos on a variety of platforms.
Online Video News, Posted 30 Sep 2014

CBS Interactive: The Challenge of Serving Ads to the Right Viewer

Online advertising is moving fast, but video viewing habits are moving faster. Broadcasters need to help brands serve targeted ads without wasted impressions.
Featured Articles, Posted 26 Aug 2014

Online Video Ecommerce Fails: Big Brand Mistakes to Avoid

How are viewers supposed to scan a QR code on a speeding race car? When it comes to selling with online video, even big brands miss the obvious.
Featured Articles, Posted 22 Aug 2014

Campaign Goals Should Drive YouTube Brand Activity: Pixability

There's no one-size-fits-all solution to branded online video. What brands put into YouTube should be determined by how they can best grow an audience.
Featured Articles, Posted 22 Aug 2014

Audience Engagement or Production Value? Which Is Most Important?

Advertisers want to be around programs that create buzz, YouTube says, and that's led to a changing definition of premium content.
Featured Articles, Posted 21 Aug 2014

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