Streaming Media

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Streaming Media
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April/May 2016
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Video Advertising
Articles

Microsoft Video Pulse in Open Preview, Collects Viewer Feedback

Audience reaction survey tool Microsoft Pulse gains a new skill, and can now be used to solicit feedback on recorded MP4 videos.
Online Video News, Posted 19 Apr 2016

Verimatrix Releases Analytics Suite for Video Delivery Data

Bringing the power of big data to operators, Verimatrix provides a multi-screen, multi-service perspective that safeguards sensitive customer information.
Online Video News, Posted 18 Apr 2016

Ad Fatigue is Deterring Viewers; What's to Be Done?

As part of a move away from QoS to QoE, Conviva is introducing Ad Insights, which will apply the capabilities of its video playback experience monitoring to the ad experience
Featured Articles, Posted 18 Apr 2016

Beyond the Play Button: 3 Ways Video Players Bring You Closer

Today's data-driven video players are more than just a screen and a Play button. Here's how they can anticipate viewer demand, keeping people watching longer.
Featured Articles, Posted 14 Apr 2016

Adobe Announces End-to-End OTT Solution, ComScore Partnership

As the Adobe Summit begins in Las Vegas, Adobe debuts a platform for creating, marketing, and monetizing direct-to-consumer OTT video services, as well as a measurement partnership with ComScore.
Online Video News, Posted 22 Mar 2016

Adobe and Pac-12 Detail 3 Keys to the Future of Television

TV is in the middle of great changes, but it hasn't arrived at its destination yet. Tomorrow's video experience needs to be a lot more portable, fun, and personal.
Featured Articles, Posted 22 Mar 2016

Vessel Goes Ad-Free for Subscribers; Intros Annual Payment Plan

Following Hulu and YouTube, Vessel has announced an ad-free experience for paid subscribers, as well as a lower-priced yearly option.
Online Video News, Posted 08 Mar 2016

TVE Finally Finds a Purpose With At-Home Catch-Up Viewing: Adobe

TV Everywhere viewing showed a significant increase in Q4 2015 thanks to the major broadcast networks creating Roku apps.
Online Video News, Posted 25 Feb 2016

Adobe Primetime Gains Dynamic Ad Insertion for DASH Video: MWC

Media companies can use stream stitching to reach more viewers while taking advantage of lower CDN costs, Adobe says.
Online Video News, Posted 22 Feb 2016

Ericsson Report Sees Brand Damage in Mobile Video Stream Delays

When mobile video is delayed, viewers think worse of the network and are less engaged with the brand. Mobile video will skyrocket in the coming years.
Online Video News, Posted 17 Feb 2016

Turning Live Streams Into Profits

In this panel you'll find monetization experts who will break down the challenges facing live event monetization and offer insights into innovative ways to make sure you're not leaving money on the table.
Featured Articles, Posted 16 Feb 2016

Ooyala: 2016 Online Video Industry Predictions

Ramesh Srinivasan, CEO of Ooyala, predicts what's coming in 2016 for the online video industry
Sponsored Articles, Posted 12 Feb 2016

Stream Stitching: Why the Buzz, Where It’s Working, and What Happens Next

This session reviews the data to see where server-side ad insertion and stitching have been helpful to publishers and broadcasters and explore how it is evolving to support analytics, interactivity, programmatic and other components of online video advertising.
Featured Articles, Posted 10 Feb 2016

Twitter Rolling Out Video Ads at the Top of Members' Timelines

Will giving premium placement to video ads reverse Twitter's stock decline? The social networking company certainly hopes so.
Online Video News, Posted 10 Feb 2016

Super Bowl Streaming Improves; Sites Rate the Top Online Ads

CBS Sports and Akamai streamed the live game to 3.96 million viewers on a variety of platforms, streaming the ads for the first time.
Online Video News, Posted 08 Feb 2016

Best Practices for Content Monetization and Distribution on Twitter

This presentation discusses how TV networks, sports leagues, and MCNs distribute and monetize their content on Twitter.
Featured Articles, Posted 08 Feb 2016

How Big Data Can Increase OTT Ad Revenue

This session discusses how advertisers can more effectively and efficiently reach a buyer of a product or service with OTT than any other media.
Featured Articles, Posted 04 Feb 2016

Streaming Super Bowl Brings Changes for Advertisers, Says Adobe

Millennial viewers especially will turn to streaming sources for the Super Bowl, and CBS will stream commercials along with the big game.
Online Video News, Posted 04 Feb 2016

A Stitch in Time: How Stream Stitching Beats the Ad Blockers

Ad blockers are the bane of online video publishers everywhere. Can stream stitching, also known as server-side ad insertion, save the day?
Featured Articles, Posted 29 Jan 2016

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