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How to Successfully Integrate Brands With Streaming Entertainment

For Believe Entertainment Group, the key to brand involvement is putting the talent first, looking for brand opportunities later, and always being truthful with the viewer.
Featured Articles, Posted 27 Jan 2015

RGB Networks Sold to Imagine Communications for Undisclosed Sum

The move—the fourth recent acquisition by Imagine—further consolidates the TV Everywhere landscape, and is focused on ad-insertion technology.
Online Video News, Posted 27 Jan 2015

Vimeo and Maker Studios Partner on Paid Distribution Deal

YouTube stars are branching out from YouTube, looking for new sources of revenues. Vimeo provides a home for exclusives.
Online Video News, Posted 15 Jan 2015

Vidyard Raises $18M in Series B Funding for Video Marketing

The company will use funds to expand its marketing and sales product offerings. Bessemer Venture Partners led the round.
Online Video News, Posted 14 Jan 2015

NFL Now: 15 Seconds Is the Sweet Spot for Online Video Ads

How do content owners earn the most from their videos without driving viewers away? NFL Now's VP shares what he learned in the service's freshman year.
Featured Articles, Posted 12 Jan 2015

CES Report: YouTube and the Power of Programming

YouTube is the go-to destination for video content for millennials and younger generations, but as some of its best-known programs and creators get bigger than the platform itself, both YouTube and the entertainment industry at large wrestle with what comes next.
Featured Articles, Posted 05 Jan 2015

CES Report: Consumers Call the Shots in the Multiscreen Future

The future of television will be marked by skinnier bundles, more a la carte offerings, and seamless delivery across multiple devices, say speakers from Adobe, Dish, Gracenote, Piksel, and Verizon on CES Digital Hollywood panel
Featured Articles, Posted 05 Jan 2015

The Challenge of Mobile Video: Big Returns for Small Screens

The technology barriers are almost gone, and mobile video is growing faster than desktop. So when will mobile video delivery finally be profitable?
Featured Articles, Posted 02 Jan 2015

Facebook Challenges YouTube With Similar Video Page Layout

YouTube's One Channel design has inspired Facebook to create a similar video layout for brands, which will roll out to all Facebook Pages soon.
Online Video News, Posted 29 Dec 2014

Are Viewers Paying Attention? AOL Creates a Distraction Metric

Online is the better buy, AOL tells video advertisers, because viewers are more likely to pay attention—and it has the numbers to back that up.
Online Video News, Posted 08 Dec 2014

AOL Acquires Vidible, Self-Service Video Syndication Platform

In a deal reported to be worth $50 million, AOL expands its online video operations with a global video exchange.
Online Video News, Posted 02 Dec 2014

YouTube Brand Marketing Success Starts With These 4 Steps

If teens in their bedrooms can build channels with millions of subscribers, then why are brands with million dollar budgets struggling to do the same?
Featured Articles, Posted 19 Nov 2014

Video News Succeeds Thanks to Mobile Devices and Social Networks

It's never been easier for news organizations to get great video dispatches from global hotspots: Just browse Facebook and Twitter for uploaded clips.
Featured Articles, Posted 19 Nov 2014

Ad Breaks Rise in Long-Form Online Video, Says FreeWheel Report

After years of long commercial breaks on television, viewers are willing to accept the same experience on streamed content.
Online Video News, Posted 14 Nov 2014

thePlatform Intros MPX Replay for Streaming Linear TV Content

Bringing simplicity to catch-up content, MPX Replay creates files instantly for any platform and manages C3/C7 ad policies.
Online Video News, Posted 12 Nov 2014

Yahoo to Acquire BrightRoll for $640M in Cash

Like AOL before it, Yahoo has decided that owning a piece of the programmatic online video ad market is a smart business decision.
Online Video News, Posted 11 Nov 2014

IAB Creates Center for Online Video Research and Promotion

The new IAB Digital Video Center of Excellence will evaluate standards, create research, and identify online video advertising best practices.
Online Video News, Posted 06 Nov 2014

Ooyala Buying Videoplaza, Branching Into Online Video Advertising

Fresh off its acquisition by Telstra, Ooyala is buying a European ad manager in a bid to lead the way in personalized video.
Online Video News, Posted 20 Oct 2014

NBC Sports Group Looks to Block the Ad-Blockers for Live Video

Is there a way to short-circuit video ad blockers and ensure video ad delivery? The future of the industry depends on it.
Featured Articles, Posted 10 Oct 2014

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