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TV Time-Shifting Most Popular During Mornings and Primetime

An Alphonso report looks at when viewers are more likely to see TV ads live and when they're more likely to DVR right past them.
Online Video News, Posted 19 Jul 2017

Viewers Will Stream 47 Minutes of Video Per Day in 2017: Zenith

Streaming time will shoot up this year, and a dramatic increase in mobile viewing is the reason why. Viewing time for non-mobile devices is flat.
Online Video News, Posted 17 Jul 2017

The 2017 Streaming Media Readers' Choice Awards: Make Your Nominations Now

It's time for Streaming Media readers to submit your nominations for the best products and services in 34 categories from analytics to cameras to QoS and webcast solutions.
Featured Articles, Posted 10 Jul 2017

Vote in the 2017 Streaming Media European Readers' Choice Awards

Voting will open soon for the U.S. Readers' Choice Awards, but you can vote today for your favorite European companies, products, and services
Featured Articles, Posted 06 Jul 2017

Video: The Challenges of Monetizing Premium TV Content Online

With the shift in consumer viewing patterns for premium TV content toward OTT, online, and mobile, how are major content providers meeting the challenges of monetization with reduced ad loads and different UX expectations?
Short Cuts, Posted 06 Jul 2017

VidCon '17: Facebook Announces App for Video Creators

New app will include a Live Creator Kit letting creators add intros, outs, frames, and custom stickers, all part of Facebook's new mission to build communities
Online Video News, Posted 23 Jun 2017

Video: How to Engage Users and Merchandise Your Content

Hulu CTO Tian Lim discusses the challenges of monetizing and merchandising content while working within the restrictions of current content licensing parameters and not inserting too many ads.
Short Cuts, Posted 15 Jun 2017

Video: How Can Online Video Achieve Parity With Broadcast TV?

Akamai's John Bishop discusses the current state of online video vis a vis broadcast TV, and the key points of comparison: scale, fidelity, operation, and monetization.
Short Cuts, Posted 08 Jun 2017

Apple TV Subscribers Can Soon Enjoy Amazon Video Streaming

Forget the HomePod speaker: For Apple TV owners, the big WWDC news is that the Apple TV will soon gain an Amazon Prime Video app.
Online Video News, Posted 05 Jun 2017

YouTube Instructs Creators on Keeping Channels Ad-Friendly

After dealing with angry advertisers, YouTube had to deal with angry video creators. New guidelines help communicate what brands are looking for.
Online Video News, Posted 02 Jun 2017

Video: User Experience, Branding, and Content Monetization

JW Player's Eric Boyd and Streaming Media's Tim Siglin discuss streaming players and delivering a consistent end user experience in this interview from Streaming Media East 2017.
Featured Articles, Posted 31 May 2017

Data Is Driving the Video Viewing Experience in 2017, Finds Ooyala

The increased use of data lets publishers satisfy viewers, provide customized experiences, and grow their businesses, notes Ooyala's industry report.
Online Video News, Posted 24 May 2017

In it's First NewFront, Entrepreneur Makes a Pitch—or Several

Entrepreneur plans to launch 37 new video series in the year ahead. Several of its stars took the stage to pitch their projects to Madison Avenue.
Online Video News, Posted 09 May 2017

In NewFront Presentation, BBC Introduces Itself to Ad Community

The BBC held its first newfront presentation today, choosing to explain its reach and reputation to the ad community—and why that matters for U.S. companies.
Online Video News, Posted 08 May 2017

68% Say Social Networks Most Important for Video Advertising

According to a survey from Trusted Media Brands, social networks rule for ROI and engagement, but fail to provide strong measurement and reporting.
Online Video News, Posted 08 May 2017

Vice Serves Up Brand Safety and Boxing at NewFront Presentation

In today's advertising climate, even Vice needs to assure advertisers their messages will find a brand-safe home on its platform.
Online Video News, Posted 05 May 2017

Disney Launches Digital Network, Collection of Over 300 Accounts

Both Disney and Defy Media promised advertisers premium originals that reach generation Z and millennial viewers on a variety of platforms.
Online Video News, Posted 02 May 2017

Twitter All in With Sports, News, Entertainment Video at NewFront

At its first newfront, Twitter announced deals with the WNBA, MLBAM, NFL, the Players' Tribune, PGA, Bloomberg, BuzzFeed, LiveNation, and more.
Online Video News, Posted 01 May 2017

NAB 17: Scoring With Sports Advertising

As sports loses viewers on broadcast, they're moving online. Here's how to monetize them.
Featured Articles, Posted 25 Apr 2017

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