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The 2018 Streaming Media Readers' Choice Award Winners

The winners were announced today at Streaming Media West in Huntington Beach, California. Click through to see who took home this year's prizes.
Featured Articles, Posted 14 Nov 2018

Roku Expands Ad-Supported Options With Entertainment and Sports

As Roku transitions from hardware to advertising, creating content partnerships is crucial. Viewers now have more free options to watch.
Online Video News, Posted 12 Nov 2018

Verizon Reorganizes Into Three Segments, Oath Gets a Demotion

Starting January 1st, Verizon's online content, sales, and technology properties will be grouped as Verizon Media Group/Oath.
Online Video News, Posted 06 Nov 2018

OTT Leadership Summit: The IAB on Server-Side Ad Insertion

SSAI is succeeding for publishers, and that's leading to increased investment in the ad technology. Hear what's coming next at Streaming Media West.
Featured Articles, Posted 05 Nov 2018

Live Streaming Summit: The.LAND Charts New Monetization Territory

This year's Live Streaming Summit at Streaming Media West kicks off with a discussion about the challenges and opportunities around monetizing live streams. We spoke with moderator Christopher Roselli of The.LAND about new approaches to monetization.
Featured Articles, Posted 30 Oct 2018

OTT Leadership Summit: Crunchyroll on How to Super-Serve Fans

At the OTT Leadership Summit at Streaming Media West, Michael Dale of Ellation—which runs both Crunchyroll and VRV—will join panelists from Fox, Tribune Media, and Vubiquity to discuss how to create OTT services consumers want.
Featured Articles, Posted 28 Oct 2018

Reaching Multicultural Audiences in a Fragmented Media Ecosystem

Horowitz Research data shows that multicultural audiences are ahead of the curve on streaming TV, watching on multiple devices. Brands need to be bold and innovative to speak to these viewers.
Featured Articles, Posted 26 Oct 2018

Video: How Reinforcement Learning Enables Personalized Viewing Experiences

Microsoft Principal Product Manager Rafah Hosn makes the case for reinforcement learning as a machine learning paradigm for content personalization in this clip from Streaming Media East 2018.
Short Cuts, Posted 22 Oct 2018

Make Those Dollars: How Online Video Stars Pay the Bills

YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.
Featured Articles, Posted 22 Oct 2018

The 2018 Streaming Media Readers' Choice Awards Finalists

281 nominees. More than 25,000 votes. 90 finalists. Here's who made the shortlist of the top streaming video products and services in our annual reader poll.
Featured Articles, Posted 17 Oct 2018

Video: How Microsoft's Custom Decision Service Improves Content and Ad Engagement for Brands

Microsoft Principal Product Manager Rafah Hosn explains how Microsoft's machine learning-driven decision services helps brands target viewers and increase engagement in this clip from Streaming Media East 2018.
Short Cuts, Posted 15 Oct 2018

The State of Server-Side Ad Insertion 2018

For years, SSAI has promised targeted advertising in a seamless stream that defeats the ad blockers. Has the promise finally been realized?
Featured Articles, Posted 12 Oct 2018

Video Advertising Surges, Now 25% of U.S. Digital Ad Spend

Facebook has been highly successful with video advertising, and will take in nearly a quarter of all U.S. video advertising in 2018.
Online Video News, Posted 09 Oct 2018

MediaKind Personalization Suite Offers Custom Ad Placement

Broadcasters moving to IP delivery need to offer targeted ad placement to stay competitive. MediaKind launches a solution.
Online Video News, Posted 17 Sep 2018

Premium OTT Market in the US to Reach $21B by 2020, Says Vindicia

While the top three most popular OTT services will stay the same, a report sees niche video services finding an audience.
Online Video News, Posted 13 Sep 2018

Ads or Higher Fees a Deal-Breaker for Many Netflix Subscribers

When prices go up, viewers are more willing to drop their Netflix subscriptions than their pay TV accounts, finds Hub Entertainment Research.
Online Video News, Posted 12 Sep 2018

Nielsen Adds Measurement for TV Production Social Channels

For TV studios, optimizing social media performance pays big returns on viewer engagement. Nielsen now makes social measurement easier.
Online Video News, Posted 12 Sep 2018

Oath Bundles its Advertising Options as Oath Ad Platforms

Despite some turbulence at the top, Oath is committed to providing a smoother experience for both marketers and publishers.
Online Video News, Posted 10 Sep 2018

Kaltura Partners With Yospace and SpotX on Streaming TV Ads

The company's Cloud TV service gains the ability to deliver in-feed TV-like ads to advanced demos selected by the advertiser.
Online Video News, Posted 07 Sep 2018

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