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MediaKind Personalization Suite Offers Custom Ad Placement

Broadcasters moving to IP delivery need to offer targeted ad placement to stay competitive. MediaKind launches a solution.
Online Video News, Posted 17 Sep 2018

Premium OTT Market in the US to Reach $21B by 2020, Says Vindicia

While the top three most popular OTT services will stay the same, a report sees niche video services finding an audience.
Online Video News, Posted 13 Sep 2018

Ads or Higher Fees a Deal-Breaker for Many Netflix Subscribers

When prices go up, viewers are more willing to drop their Netflix subscriptions than their pay TV accounts, finds Hub Entertainment Research.
Online Video News, Posted 12 Sep 2018

Nielsen Adds Measurement for TV Production Social Channels

For TV studios, optimizing social media performance pays big returns on viewer engagement. Nielsen now makes social measurement easier.
Online Video News, Posted 12 Sep 2018

Oath Bundles its Advertising Options as Oath Ad Platforms

Despite some turbulence at the top, Oath is committed to providing a smoother experience for both marketers and publishers.
Online Video News, Posted 10 Sep 2018

Kaltura Partners With Yospace and SpotX on Streaming TV Ads

The company's Cloud TV service gains the ability to deliver in-feed TV-like ads to advanced demos selected by the advertiser.
Online Video News, Posted 07 Sep 2018

Podcasts Break Out: Audio Platform Goes Beyond the Headphones

At the fourth annual Podcast Upfront, presenters showed that downloads were just the beginning. Here come the distribution deals, live events, and albums.
Featured Articles, Posted 06 Sep 2018

2018 Streaming Media Readers' Choice Awards: Vote Now!

Voting opens today in the only awards program in our industry where the winners are selected by you, the end users.
Featured Articles, Posted 23 Aug 2018

Video: Key Elements of Live Stream Monitoring

Tektronix Video Product Manager Dan Murray identifies the eight essential elements of live stream monitoring in this clip from his presentation at Streaming Media East.
Short Cuts, Posted 23 Aug 2018

Video: Will Metadata Drive the Future of Online Content Monetization?

Video Genome Project's Xavier Kochhar and Jump's Suzanne Rainey debate the future viability of different online content monetization strategies in this clip from their panel at Streaming Media East 2018.
Short Cuts, Posted 06 Aug 2018

Video: What Does Personalization Mean in OTT Video?

Sea Change International VP Marketing Kurt W. Michel discusses analytics- and AI-driven personalization in this clip from his presentation at Streaming Media East.
Short Cuts, Posted 30 Jul 2018

2018 Streaming Media Readers' Choice Awards: Make Your Nominations Now

Last year's awards drew more than 37,000 votes from almost 4,000 voters. Make sure your favorite products and services are in the running for this year's awards, to be presented at Streaming Media West in Huntington Beach in November.
Featured Articles, Posted 09 Jul 2018

How YouTube Influencer Marketing Created 2017's Toy of the Year

Connecting with the right online video stars helps sell a product. Here's how WowWee's savvy YouTube campaign made Fingerlings a breakout hit.
Featured Articles, Posted 06 Jul 2018

Publishers Learn NewFronts Equation: Content + Scale = Impossible

Who won the NewFronts this year? Twitter won. Not by producing great video, but by distributing video for many of the biggest publishers online.
Featured Articles, Posted 03 Jul 2018

Streaming Media West Call for Speakers Deadline Extended

Didn't get your speaking submission in by the original deadline? Don't fret—you've got until July 6 to submit proposals to speak at Streaming Media West, including the Video Engineering Summit, the OTT Leadership Summit, the Sports Streaming Summit, and of course the Live Streaming Summit.
Featured Articles, Posted 29 Jun 2018

Ooyala Flex Media Platform Gains HEVC and VR360 Support

The company's digital video platform helps customers save bandwidth costs with HEVC support, and gets immersive with VR360.
Online Video News, Posted 26 Jun 2018

AT&T Acquiring AppNexus to Grow Addressable TV Advertising

Following its purchase of Time Warner, AT&T buys a company that will help it sell and serve ads on its digital video platforms.
Online Video News, Posted 25 Jun 2018

Did 2017 Suck for Online Video? A VidCon 2018 Panel Says Yes

Brand safety concerns, walled gardens, and general lack of direction: 2017 was a difficult time for many creators and companies.
Featured Articles, Posted 22 Jun 2018

SME 2018: Vimeo's Harris Beber Talks Monetization on Ad-Free Video Platforms

Streaming Media's Tim Siglin interviews Vimeo CMO Harris Beber at Streaming Media East 2018.
Featured Articles, Posted 06 Jun 2018

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