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Video Advertising
Articles

Ooyala Buying Videoplaza, Branching Into Online Video Advertising

Fresh off its acquisition by Telstra, Ooyala is buying a European ad manager in a bid to lead the way in personalized video.
Online Video News, Posted 20 Oct 2014

NBC Sports Group Looks to Block the Ad-Blockers for Live Video

Is there a way to short-circuit video ad blockers and ensure video ad delivery? The future of the industry depends on it.
Featured Articles, Posted 10 Oct 2014

Hulu Considering Reducing Ads for Subscribers: New York Post

The number two subscription video-on-demand service might cut its heavy video ad load to improve the viewing experience.
Online Video News, Posted 09 Oct 2014

PointRoll Introduces Autoplay Video Ads for Mobile Devices

The advertising company promises low-bandwidth ads that play on any device without using too much data.
Online Video News, Posted 08 Oct 2014

Viewability Holds Online Video Ads to Low Standards

Ensuring that paid online video ads are actually seen is a good thing. But the recently created standard is more of a joke than a useful benchmark.
Featured Articles, Posted 07 Oct 2014

AOL Touts Programmatic Advances and Partnerships at Upfront Event

Big data drives ad buys at AOL, where the company debuted a dashboard for programmatic and a metric for linear TV purchasing.
Online Video News, Posted 30 Sep 2014

Video Tech Company Dotstudioz Launches Distribution Platform

Targeting creative video professionals, DotstudioPro promises a simple way to distribute and sell videos on a variety of platforms.
Online Video News, Posted 30 Sep 2014

CBS Interactive: The Challenge of Serving Ads to the Right Viewer

Online advertising is moving fast, but video viewing habits are moving faster. Broadcasters need to help brands serve targeted ads without wasted impressions.
Featured Articles, Posted 26 Aug 2014

Online Video Ecommerce Fails: Big Brand Mistakes to Avoid

How are viewers supposed to scan a QR code on a speeding race car? When it comes to selling with online video, even big brands miss the obvious.
Featured Articles, Posted 22 Aug 2014

Campaign Goals Should Drive YouTube Brand Activity: Pixability

There's no one-size-fits-all solution to branded online video. What brands put into YouTube should be determined by how they can best grow an audience.
Featured Articles, Posted 22 Aug 2014

Audience Engagement or Production Value? Which Is Most Important?

Advertisers want to be around programs that create buzz, YouTube says, and that's led to a changing definition of premium content.
Featured Articles, Posted 21 Aug 2014

YuMe Survey Shows Value of Online Video to Political Candidates

A majority of voters will get campaign information from online video, but far fewer see political online video ads as important.
Online Video News, Posted 20 Aug 2014

Innovid Study Shows Where Video Ads Get Highest Engagement

Pre-roll and other video ads drive high engagement when paired with certain types of content, but the right pairings vary by industry.
Online Video News, Posted 20 Aug 2014

Monetizing Premium Video: Fullscreen Explains What Works Now

Is brand safety an essential for selling video to brands for premium prices? It depends on the environment and the audience, Fullscreen says.
Featured Articles, Posted 13 Aug 2014

Twitter Introduces Promoted Video in Beta

Following tests that show native Twitter video gets stronger engagement than branded tweets, the company is expanding the service.
Online Video News, Posted 13 Aug 2014

Brand Safety and Online Advertising: Who Can Advertisers Trust?

Before major brands will spend some of their TV ad budgets online, they need to feel confident their ads won't appear on content that could hurt the brand's image.
Featured Articles, Posted 01 Aug 2014

2014 Streaming Media Readers' Choice Awards: Make Your Nominations Now

It's time for Streaming Media readers to submit your nominations for the best products and services in 31 categories from cameras to media servers.
Featured Articles, Posted 30 Jul 2014

Ramp Debuts Video Marketing Solution, Takes on Brightcove Gallery

Forget YouTube and the OVPs, says Ramp. Use the integrated engagement tools in this platform and then track viewer interactions.
Online Video News, Posted 24 Jul 2014

The 2014 Reel Video Summit Is Coming: Here’s Why You Should Go

For companies serious about online video marketing, the Reel Video Summit is a must-attend. Read what will take place at the San Francisco event, and how to get a 35 percent discount.
Featured Articles, Posted 14 Jul 2014

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