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Video Advertising
Articles

Online Video Ecommerce Fails: Big Brand Mistakes to Avoid

How are viewers supposed to scan a QR code on a speeding race car? When it comes to selling with online video, even big brands miss the obvious.
Featured Articles, Posted 22 Aug 2014

Campaign Goals Should Drive YouTube Brand Activity: Pixability

There's no one-size-fits-all solution to branded online video. What brands put into YouTube should be determined by how they can best grow an audience.
Featured Articles, Posted 22 Aug 2014

Audience Engagement or Production Value? Which Is Most Important?

Advertisers want to be around programs that create buzz, YouTube says, and that's led to a changing definition of premium content.
Featured Articles, Posted 21 Aug 2014

YuMe Survey Shows Value of Online Video to Political Candidates

A majority of voters will get campaign information from online video, but far fewer see political online video ads as important.
Online Video News, Posted 20 Aug 2014

Innovid Study Shows Where Video Ads Get Highest Engagement

Pre-roll and other video ads drive high engagement when paired with certain types of content, but the right pairings vary by industry.
Online Video News, Posted 20 Aug 2014

Monetizing Premium Video: Fullscreen Explains What Works Now

Is brand safety an essential for selling video to brands for premium prices? It depends on the environment and the audience, Fullscreen says.
Featured Articles, Posted 13 Aug 2014

Twitter Introduces Promoted Video in Beta

Following tests that show native Twitter video gets stronger engagement than branded tweets, the company is expanding the service.
Online Video News, Posted 13 Aug 2014

Brand Safety and Online Advertising: Who Can Advertisers Trust?

Before major brands will spend some of their TV ad budgets online, they need to feel confident their ads won't appear on content that could hurt the brand's image.
Featured Articles, Posted 01 Aug 2014

2014 Streaming Media Readers' Choice Awards: Make Your Nominations Now

It's time for Streaming Media readers to submit your nominations for the best products and services in 31 categories from cameras to media servers.
Featured Articles, Posted 30 Jul 2014

Ramp Debuts Video Marketing Solution, Takes on Brightcove Gallery

Forget YouTube and the OVPs, says Ramp. Use the integrated engagement tools in this platform and then track viewer interactions.
Online Video News, Posted 24 Jul 2014

The 2014 Reel Video Summit Is Coming: Here’s Why You Should Go

For companies serious about online video marketing, the Reel Video Summit is a must-attend. Read what will take place at the San Francisco event, and how to get a 35 percent discount.
Featured Articles, Posted 14 Jul 2014

Facebook to Acquire LiveRail for an Undisclosed Amount

The social network is rumored to be paying between $400M and $500M for the online video platform, and wants to deliver targeted ads.
Online Video News, Posted 02 Jul 2014

comScore Issues White Paper on 'Total Video' Measurement Solution

The measurement specialist advocates a viewer-centric approach that creates a unified view of the broadcast and online viewing audience.
Online Video News, Posted 10 Jun 2014

Adap.tv to Work With FreeWheel's Programmatic Pilot

By creating a protected data escrow layer, the pilot program will let advertisers buy reserved inventory without sharing consumer data.
Online Video News, Posted 30 May 2014

YuMe and JW Player Partner for Targeted Advertising Solution

Using the JW6 Ads Platform, content owners will be able to gather audience data and tap into YuMe's network to serve targeted ads.
Online Video News, Posted 29 May 2014

Pixability: How Brands Can Create Online Video That Gets Shared

When brands put their expertise into online video, they can attract viewers and drive sales. YouTube marketer Pixability explains how it's done.
Featured Articles, Posted 27 May 2014

Anatomy of a Viral Video: The First Days Are the Most Important

Unruly Media says that 42 percent of the social sharing activity that a branded online video will get happens in the first three days.
Online Video News, Posted 21 May 2014

Streaming Media East: Branded Video Tips for Vine and Instagram

Big companies are getting smart about short videos. Use these platforms to break through the noise and communicate with fans.
Featured Articles, Posted 15 May 2014

Streaming Media East: Cooperation Needed for Video Ad Success

Repurposing TV spots isn't the way to win online viewers. Instead, brands need to think creativity and produce ads people want to watch and share.
Featured Articles, Posted 15 May 2014

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