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Rentrak Introduces Rubik, Links Ad Viewing to Product Purchases

The analytics platform lets marketers view the demographic sections that matter to them, combining a simple interface with great complexity.
Online Video News, Posted 28 May 2015

Verizon Will Acquire AOL for $4.4B, Mobile Video a Central Reason

In a move few saw coming, Verizon will purchase AOL in an all-cash transaction. Attracting mobile viewers and advertisers is a chief reason why.
Online Video News, Posted 12 May 2015

Streaming Media East '15: Twitter Offers Periscope Best Practices

Hearts are the new currency, noted speaker Mike Park, who broke news on how brands can instantly sponsor timely Twitter videos.
Featured Articles, Posted 12 May 2015

Music-Streamer Spotify Plans to Add Video, Talks With Partners

The company has been in talks with a variety of high-profile video publishers, and could announce its plans later this month.
Online Video News, Posted 11 May 2015

24% of U.S. Adults Watch Online Video at Least Once Per Month

An IAB survey shows that the U.S. adult online video-watching population has grown from 52 million to 59 million in one year.
Online Video News, Posted 06 May 2015

Brightcove Highlights Product Enhancements at Play Conference

A variety of improvements let publishers better manage and monetize their content on desktops, mobile devices, and set-top boxes.
Online Video News, Posted 04 May 2015

ROI Is the Chief Concern for Brands Investing in Digital Video

While brands see that online video marketing plays an important role and budgets are increasing, they struggle to justify the costs.
Online Video News, Posted 30 Apr 2015

YouTube Throws Itself a Tenth Birthday Party at 2015 Brandcast

The internet's leading video destination had no news to break at this year's newfront event, but advertisers were urged to get on board.
Online Video News, Posted 29 Apr 2015

AOL Announces NBCU Distribution Deal and a Slate of New Shows

Under the agreement, AOL will stream clips from multiple NBCU networks on its platforms and the two will co-develop upcoming programming.
Online Video News, Posted 28 Apr 2015

Yahoo NewFront Offers Music, Comedy, and Cars for Young Adults

Joel McHale, Naomi Campbell, Simon Cowell, and Michelle Rodriguez join Yahoo execs to get the newfront party started.
Online Video News, Posted 27 Apr 2015

Marketers and Agencies Optimistic About Online Video: IAB Study

Over two-thirds say their online video ad budgets will increase in 2015; newfront presentations partially responsible for that rise.
Online Video News, Posted 27 Apr 2015

IAB Report Documents How U.S. Television Viewing Is Changing

Viewers are streaming more video than they did a year ago, often using a second screen to get more information about the program.
Online Video News, Posted 20 Apr 2015

Crackle Introduces Always On Playback, Powered by Adobe Primetime

The lean-forward online video experience gets the lean-back treatment: Crackle programming will begin playing automatically on launch.
Online Video News, Posted 14 Apr 2015

Akamai Incorporates Adobe Primetime Server-Side Ad Insertion

The collaboration pairs Akamai's scale with Adobe's ad technology, and should launch commercially in Q3.
Online Video News, Posted 14 Apr 2015

NAB 2015: Winning the Next Generation of Viewers with OTT Services

OTT services are experimenting with business models, multiscreen delivery, and content packages to appeal to the growing number of viewers who are looking for alternatives to traditional pay TV offerings.
Featured Articles, Posted 14 Apr 2015

NAB 2015 Keynote: Google Sends Greetings From 'Valleywood'

Hollywood and Silicon Valley have created explosive new options for both viewers and video advertisers; Google sees a new golden age.
Featured Articles, Posted 13 Apr 2015

Adobe to Highlight a More Robust Primetime Offering at NAB

Major League Baseball is partnering with Adobe this season, and served 2.7M live video streams on opening day.
Online Video News, Posted 10 Apr 2015

Cocktail Parties at NAB 2015

Roundup of cocktail parties on-site and off, during NAB 2015
Sponsored Articles, Posted 09 Apr 2015

Ooyala Debuts Ooyala IQ, Revised Analytics Tool to Drive Revenue

Currently in closed beta, the platform lets publishers offer advanced viewer targeting for higher ad rates.
Online Video News, Posted 08 Apr 2015

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