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Data Is Driving the Video Viewing Experience in 2017, Finds Ooyala

The increased use of data lets publishers satisfy viewers, provide customized experiences, and grow their businesses, notes Ooyala's industry report.
Online Video News, Posted 24 May 2017

In it's First NewFront, Entrepreneur Makes a Pitch—or Several

Entrepreneur plans to launch 37 new video series in the year ahead. Several of its stars took the stage to pitch their projects to Madison Avenue.
Online Video News, Posted 09 May 2017

In NewFront Presentation, BBC Introduces Itself to Ad Community

The BBC held its first newfront presentation today, choosing to explain its reach and reputation to the ad community—and why that matters for U.S. companies.
Online Video News, Posted 08 May 2017

68% Say Social Networks Most Important for Video Advertising

According to a survey from Trusted Media Brands, social networks rule for ROI and engagement, but fail to provide strong measurement and reporting.
Online Video News, Posted 08 May 2017

Vice Serves Up Brand Safety and Boxing at NewFront Presentation

In today's advertising climate, even Vice needs to assure advertisers their messages will find a brand-safe home on its platform.
Online Video News, Posted 05 May 2017

Disney Launches Digital Network, Collection of Over 300 Accounts

Both Disney and Defy Media promised advertisers premium originals that reach generation Z and millennial viewers on a variety of platforms.
Online Video News, Posted 02 May 2017

Twitter All in With Sports, News, Entertainment Video at NewFront

At its first newfront, Twitter announced deals with the WNBA, MLBAM, NFL, the Players' Tribune, PGA, Bloomberg, BuzzFeed, LiveNation, and more.
Online Video News, Posted 01 May 2017

NAB 17: Scoring With Sports Advertising

As sports loses viewers on broadcast, they're moving online. Here's how to monetize them.
Featured Articles, Posted 25 Apr 2017

60% of Our Traffic Is From Mobile, Says CBS, and That's Low

At an NAB keynote, Jim Lanzone of CBS Interactive explains why mobile, social, and OTT are the big industry drivers, and why revenue diversification is a good thing.
Featured Articles, Posted 24 Apr 2017

TV Everywhere at All-Time High: 20.5% Watch TVE Content Monthly

Living room streaming is on the rise, finds Adobe, while mobile and web browsers are declining. Get an exclusive first look at Adobe's latest report.
Online Video News, Posted 24 Apr 2017

Ads on Vimeo? VHX OTT Platform Now Allows Ad-Supported Tiers

VHX gains a variety of useful features, including the ability to show ads from Google DoubleClick for Publishers and SDKs for creating custom apps.
Online Video News, Posted 18 Apr 2017

YouTube Sets Limits on Which Partner Channels Can Show Ads

Channels in the YouTube Partner Program now need 10,000 lifetime views to qualify for ads, and must be reviewed for policy compliance.
Online Video News, Posted 07 Apr 2017

YouTube Responds to Advertiser Pullout, Offers Stronger Controls

It's been a challenging week for the leading online video destination, as hundreds of advertisers have pulled ads after learning they supported hate videos.
Online Video News, Posted 24 Mar 2017

Dutch Telecom Altice Acquiring Video Advertiser Teads for $308M

Merging video publishing and video advertising on a global scale, the purchase will create a powerhouse for reaching targeted consumers on any screen.
Online Video News, Posted 21 Mar 2017

3 Reasons Video Technology Will Undergo a Sea Change in 2017

Think online video showed impressive growth in 2016? Well, prepare to be amazed. Here are the three cutting-edge technologies that will propel streaming video in the coming year.
Featured Articles, Posted 14 Mar 2017

Buyers' Guide to Blocking the Ad Blockers 2017

The best ad-blocking strategy doesn't rely on technology alone, but looks at the root causes that made viewers want to block ads in the first place.
Featured Articles, Posted 09 Mar 2017

ComScore Adds Mobile YouTube Measurement to its Metrics

For many viewers, mobile devices are the only way they access YouTube videos. This move greatly expands views and reach for top creators.
Online Video News, Posted 24 Feb 2017

Video: How to Monetize Your Roku Channel

In Part 2 of this two-part Roku Direct Publisher demo, Roku's Bill Shapiro demonstrates how to monetize your Roku content.
Short Cuts, Posted 23 Feb 2017

Facebook Announces Apple TV, Amazon Fire TV, Samsung TV Apps

Facebook videos are no longer limited to desktop and mobile screens, as members can access their feeds and view recommendations on connected TVs.
Online Video News, Posted 15 Feb 2017

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