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Anvato Streams TV Everywhere Content for Scripps Networks

Scripps gains dynamic ad insertion to deliver targeted spots to HGTV, Food Network, Travel Channel, Cooking Channel, and DIY Network viewers.
Online Video News, Posted 01 Sep 2015

Apple TV Overtakes Roku for Video Ad Distribution: FreeWheel

Both the Apple TV and the iPhone posted strong video ads measurements in Q2 2015, even though the set-top box is overdue for a refresh.
Online Video News, Posted 26 Aug 2015

Brightcove Survey Highlights Mobile Streaming Delivery Confusion

The rush to support mobile video delivery is fueling the growth of hosted video services, as companies struggle with monetization and wide platform support.
Featured Articles, Posted 20 Aug 2015

TV Ad Sales Lose to Online in July, Reports Standard Media Index

Digital ad sales are siphoning dollars from TV, says SMI, with strong video site ad performance leading the way.
Online Video News, Posted 19 Aug 2015

Vote Now in the 2015 Streaming Media Readers' Choice Awards

It's time to make your voice heard in our 9th annual Readers' Choice Awards, the only awards where the end users choose the winners
Featured Articles, Posted 15 Aug 2015

Fem Inc. Launches Prizma, an Online Video Syndication Service

Prizma recommends videos by looking at the viewer's needs and motivations. The company has taken in $3 million in funding.
Online Video News, Posted 03 Aug 2015

AOL Shows TV in Transition in Programmatic Advertising Report

With fewer people watching broadcast television, broadcasters have had to increase ad loads to generate revenue. But then ad impact is diluted.
Online Video News, Posted 28 Jul 2015

Hulu May Create an Ad-Free Tier, Reports the Wall Street Journal

An ad-free option could let Hulu better compete against Netflix and Amazon Prime, but could also upset Madison Avenue.
Online Video News, Posted 20 Jul 2015

Facebook Announces Ad Revenue Sharing for Major Video Partners

The social network continues to take aim at YouTube, this time enticing handpicked video partners with a percentage of ad revenues.
Online Video News, Posted 02 Jul 2015

Telstra Acquires Cloud Asset Management Specialist Nativ

As part of a strategy to create a comprehensive personalized TV and video platform, Telstra's Ooyala acquires U.K.-based Nativ for an undisclosed amount.
Online Video News, Posted 29 Jun 2015

Mediaocean to Sell Majority Stake to Vista Equity Partners

Investing in existing advertising software for the convergence of TV and online video will be a key area going forward.
Online Video News, Posted 29 Jun 2015

Verizon Taps Scripps Networks for Mobile Video TV Content

Over 45 lifestyle series will be available for mobile viewing by Verizon customers by the end of this year.
Online Video News, Posted 25 Jun 2015

The New Season Is No Season: Viewers No Longer Tied to TV Seasons

While viewers once eagerly awaited new programming in September, today's viewers aren't tied to TV seasons, finds Videology.
Online Video News, Posted 25 Jun 2015

Branded Content and Programmatic Are the Future of Online Ads

Everything else is going to disappear. A Streaming Media East panel looks at what will succeed and what's already lost in online video advertising.
Featured Articles, Posted 22 Jun 2015

Programmatic Ads Command a Premium Price, Prized Over Linear TV

Thanks to its advanced demographic targeting and scarcity, programmatic advertising on premium video is attracting buyers.
Featured Articles, Posted 22 Jun 2015

Monetizing the Multi-Screen Consumer Experience

This session discusses trends and opportunities in monetizing multi-screen viewing, including subscriptions, rentals, electronic sell-through, and advertising.
Featured Articles, Posted 18 Jun 2015

Creating Revenue Streams From New OTT Services

This session discusses the best ways to monetize OTT content using the latest technologies, such as time- shifted television, device management, household management, and deep personalization.
Featured Articles, Posted 18 Jun 2015

Adelphic and LiveRail Offer Programmatic Buying for Connected TVs

Connected TV views are growing at a fast rate. Now, advertisers can use programmatic buying to reach desired demographic segments.
Online Video News, Posted 15 Jun 2015

2015 Streaming Media Readers' Choice Awards: Make Your Nominations Now

It's time for Streaming Media readers to submit your nominations for the best products and services in 32 categories from cameras to webcasting solutions—including a new category for OTT platform for MSO and MVPD
Featured Articles, Posted 15 Jun 2015

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