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Live Online Video Viewing Grew 297% in 2014, Finds FreeWheel

Living room devices are now more popular than tablets for long-form video, and viewers are waiting longer to catch up with favorite shows.
Online Video News, Posted 25 Feb 2015

Endemol Talks Online Brand-Building: Start With Clear Objectives

There are many different tools that media properties could use in online video campaigns, but first they need to be clear about their goals.
Featured Articles, Posted 23 Feb 2015

YouTube Will Offer Subscription Service for Avoiding Ads

While the experience is currently being fine-tuned, a subscription plan is in the works and will launch in the next few months.
Online Video News, Posted 19 Feb 2015

BrightRoll Survey: Online Video Ads as or More Effective Than TV

In its annual ad agency survey, BrightRoll finds that online video ads are going mainstream, with agencies increasingly relying on them.
Online Video News, Posted 18 Feb 2015

The Key to Online Video Success Is Authenticity, Says YouTube

Any voice can find an audience on YouTube as long as viewers believe it's authentic and honest about what it wants to communicate.
Featured Articles, Posted 11 Feb 2015

Open Letter Calls for Cooperation on Online Ad Viewability Data

Now that the MRC and IAB have created online ad viewability standards, they need reliable data on how display and video ads are placed.
Online Video News, Posted 30 Jan 2015

How to Successfully Integrate Brands With Streaming Entertainment

For Believe Entertainment Group, the key to brand involvement is putting the talent first, looking for brand opportunities later, and always being truthful with the viewer.
Featured Articles, Posted 27 Jan 2015

RGB Networks Sold to Imagine Communications for Undisclosed Sum

The move—the fourth recent acquisition by Imagine—further consolidates the TV Everywhere landscape, and is focused on ad-insertion technology.
Online Video News, Posted 27 Jan 2015

Vimeo and Maker Studios Partner on Paid Distribution Deal

YouTube stars are branching out from YouTube, looking for new sources of revenues. Vimeo provides a home for exclusives.
Online Video News, Posted 15 Jan 2015

Vidyard Raises $18M in Series B Funding for Video Marketing

The company will use funds to expand its marketing and sales product offerings. Bessemer Venture Partners led the round.
Online Video News, Posted 14 Jan 2015

NFL Now: 15 Seconds Is the Sweet Spot for Online Video Ads

How do content owners earn the most from their videos without driving viewers away? NFL Now's VP shares what he learned in the service's freshman year.
Featured Articles, Posted 12 Jan 2015

CES Report: YouTube and the Power of Programming

YouTube is the go-to destination for video content for millennials and younger generations, but as some of its best-known programs and creators get bigger than the platform itself, both YouTube and the entertainment industry at large wrestle with what comes next.
Featured Articles, Posted 05 Jan 2015

CES Report: Consumers Call the Shots in the Multiscreen Future

The future of television will be marked by skinnier bundles, more a la carte offerings, and seamless delivery across multiple devices, say speakers from Adobe, Dish, Gracenote, Piksel, and Verizon on CES Digital Hollywood panel
Featured Articles, Posted 05 Jan 2015

The Challenge of Mobile Video: Big Returns for Small Screens

The technology barriers are almost gone, and mobile video is growing faster than desktop. So when will mobile video delivery finally be profitable?
Featured Articles, Posted 02 Jan 2015

Facebook Challenges YouTube With Similar Video Page Layout

YouTube's One Channel design has inspired Facebook to create a similar video layout for brands, which will roll out to all Facebook Pages soon.
Online Video News, Posted 29 Dec 2014

Are Viewers Paying Attention? AOL Creates a Distraction Metric

Online is the better buy, AOL tells video advertisers, because viewers are more likely to pay attention—and it has the numbers to back that up.
Online Video News, Posted 08 Dec 2014

AOL Acquires Vidible, Self-Service Video Syndication Platform

In a deal reported to be worth $50 million, AOL expands its online video operations with a global video exchange.
Online Video News, Posted 02 Dec 2014

YouTube Brand Marketing Success Starts With These 4 Steps

If teens in their bedrooms can build channels with millions of subscribers, then why are brands with million dollar budgets struggling to do the same?
Featured Articles, Posted 19 Nov 2014

Video News Succeeds Thanks to Mobile Devices and Social Networks

It's never been easier for news organizations to get great video dispatches from global hotspots: Just browse Facebook and Twitter for uploaded clips.
Featured Articles, Posted 19 Nov 2014

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