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YouTube Responds to Advertiser Pullout, Offers Stronger Controls

It's been a challenging week for the leading online video destination, as hundreds of advertisers have pulled ads after learning they supported hate videos.
Online Video News, Posted 24 Mar 2017

Dutch Telecom Altice Acquiring Video Advertiser Teads for $308M

Merging video publishing and video advertising on a global scale, the purchase will create a powerhouse for reaching targeted consumers on any screen.
Online Video News, Posted 21 Mar 2017

3 Reasons Video Technology Will Undergo a Sea Change in 2017

Think online video showed impressive growth in 2016? Well, prepare to be amazed. Here are the three cutting-edge technologies that will propel streaming video in the coming year.
Featured Articles, Posted 14 Mar 2017

Buyers' Guide to Blocking the Ad Blockers 2017

The best ad-blocking strategy doesn't rely on technology alone, but looks at the root causes that made viewers want to block ads in the first place.
Featured Articles, Posted 09 Mar 2017

ComScore Adds Mobile YouTube Measurement to its Metrics

For many viewers, mobile devices are the only way they access YouTube videos. This move greatly expands views and reach for top creators.
Online Video News, Posted 24 Feb 2017

Video: How to Monetize Your Roku Channel

In Part 2 of this two-part Roku Direct Publisher demo, Roku's Bill Shapiro demonstrates how to monetize your Roku content.
Short Cuts, Posted 23 Feb 2017

Facebook Announces Apple TV, Amazon Fire TV, Samsung TV Apps

Facebook videos are no longer limited to desktop and mobile screens, as members can access their feeds and view recommendations on connected TVs.
Online Video News, Posted 15 Feb 2017

Instart Logic Creates CDN Model Based on Revenue Improvements

Content delivery is a commodity now, says upstart Instart Logic, which believes CDNs should only charge when they add value for their clients.
Online Video News, Posted 15 Feb 2017

Vizio Pays Fines to FTC and NJ for Information Privacy Violations

The TV maker collected a range of viewing and demographic data from 11 million households for 3 years without authorization, and is paying modest fines.
Online Video News, Posted 07 Feb 2017

Super Bowl LI Attracts 7M Streaming Viewers, 108M for Broadcast

Fox Sports streamed the Super Bowl without authentication to 7 million viewers, but a fourth quarter app snafu marred a perfect game.
Online Video News, Posted 06 Feb 2017

Facebook Makes a Play for the Living Room TV, Creating Video App

The social network's video plans don't end with mobile devices and desktops: The company now wants to stream long-form premium content to TVs.
Online Video News, Posted 01 Feb 2017

Facebook Tweaks News Feed to Emphasize Longer Videos, Mid-Rolls

It will now consider completion percentage when ranking videos, and put more weight behind long-form videos than shorter ones.
Online Video News, Posted 27 Jan 2017

THEOplayer: 2017 Online Video Industry Predictions

Server-side ad insertion will revolutionize online video, and combined with granular analytics creates the perfect storm for online video advertising
Sponsored Articles, Posted 24 Jan 2017

Telstra OTT Report Explores OTT Monetization Models

Report examines AVOD, SVOD, and TVOD sentiments across the globe, and finds SVOD leading the way in most markets
Featured Articles, Posted 24 Jan 2017

How Time, Inc. Uses Data to Deliver Better Content, Stronger ROI

An old media company is learning new tricks as Time overhauls its editorial and advertising operations through the use of granular data on video viewing.
Featured Articles, Posted 23 Jan 2017

Video: How to Make Money With OTT

Ben Miller of Sinclair Broadcast Group discusses strategies for making subscription and advertising-based business models for making OTT content delivery profitable.
Short Cuts, Posted 19 Jan 2017

Video: How to Reach an Audience in a Blended Content Delivery Ecosystem

Ben Miller of Sinclair Broadcast Group discusses the challenges content companies face in reaching their intended audience in a blended ecosystem where viewers consume content on their own terms.
Short Cuts, Posted 12 Jan 2017

Facebook Will Show Mid-Roll Ads After the 20-Second Mark

The move will offer a new revenue stream for publishers, and encourage them to post more premium video to the platform.
Online Video News, Posted 10 Jan 2017

Adobe Launches Primetime Planning Platform for Streamed Video Ads

With the TV Media Management platform, broadcasters and agencies can forecast demographic availability for IP content months in advance.
Online Video News, Posted 14 Dec 2016

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