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Telstra Acquires Cloud Asset Management Specialist Nativ

As part of a strategy to create a comprehensive personalized TV and video platform, Telstra's Ooyala acquires U.K.-based Nativ for an undisclosed amount.
Online Video News, Posted 29 Jun 2015

Mediaocean to Sell Majority Stake to Vista Equity Partners

Investing in existing advertising software for the convergence of TV and online video will be a key area going forward.
Online Video News, Posted 29 Jun 2015

Verizon Taps Scripps Networks for Mobile Video TV Content

Over 45 lifestyle series will be available for mobile viewing by Verizon customers by the end of this year.
Online Video News, Posted 25 Jun 2015

The New Season Is No Season: Viewers No Longer Tied to TV Seasons

While viewers once eagerly awaited new programming in September, today's viewers aren't tied to TV seasons, finds Videology.
Online Video News, Posted 25 Jun 2015

Branded Content and Programmatic Are the Future of Online Ads

Everything else is going to disappear. A Streaming Media East panel looks at what will succeed and what's already lost in online video advertising.
Featured Articles, Posted 22 Jun 2015

Programmatic Ads Command a Premium Price, Prized Over Linear TV

Thanks to its advanced demographic targeting and scarcity, programmatic advertising on premium video is attracting buyers.
Featured Articles, Posted 22 Jun 2015

Monetizing the Multi-Screen Consumer Experience

This session discusses trends and opportunities in monetizing multi-screen viewing, including subscriptions, rentals, electronic sell-through, and advertising.
Featured Articles, Posted 18 Jun 2015

Creating Revenue Streams From New OTT Services

This session discusses the best ways to monetize OTT content using the latest technologies, such as time- shifted television, device management, household management, and deep personalization.
Featured Articles, Posted 18 Jun 2015

Adelphic and LiveRail Offer Programmatic Buying for Connected TVs

Connected TV views are growing at a fast rate. Now, advertisers can use programmatic buying to reach desired demographic segments.
Online Video News, Posted 15 Jun 2015

2015 Streaming Media Readers' Choice Awards: Make Your Nominations Now

It's time for Streaming Media readers to submit your nominations for the best products and services in 32 categories from cameras to webcasting solutions—including a new category for OTT platform for MSO and MVPD
Featured Articles, Posted 15 Jun 2015

IAB Tech Lab Takes Over Ad Viewability Measurement Initiative

Development of open source code that will let advertisers measure video ad viewability across ad networks will be overseen by the IAB Tech Lab.
Online Video News, Posted 08 Jun 2015

Ad Blocking Technology: It’s Not User Choice, It’s Stealing

144 million people around the globe are using ad blockers to skip ads, and some of the biggest companies online are sitting back and letting it happen.
Featured Articles, Posted 05 Jun 2015

Apple Devices Enjoy Strong Streaming Video Growth, Says Adobe

Apple TV views rise sharply, but next week's WWDC probably won't include a new Apple TV and subscription service, after all.
Online Video News, Posted 04 Jun 2015

Taking the Initiative in Online Video Service with Server-Side Ad Stitching

Solbox shows how server-side ad stitching generates more transparent data and revenue, and allows publishers to better and more directly control ad delivery
Sponsored Articles, Posted 31 May 2015

Monetization Strategies in a Hybrid TVE/OTT World

Zuora shows how to maximize revenue in the rapidly evolving TV Everywhere and OTT worlds, using a variety of monetization strategies
Sponsored Articles, Posted 31 May 2015

How To Maximize Revenue at Every Touch Point with an Efficient Multi-Channel Network Strategy

Worldnow shows you how to simplify the process of deploying video across multiple screens to diversity distribution and revenue beyond YouTube
Sponsored Articles, Posted 31 May 2015

Rentrak Introduces Rubik, Links Ad Viewing to Product Purchases

The analytics platform lets marketers view the demographic sections that matter to them, combining a simple interface with great complexity.
Online Video News, Posted 28 May 2015

Verizon Will Acquire AOL for $4.4B, Mobile Video a Central Reason

In a move few saw coming, Verizon will purchase AOL in an all-cash transaction. Attracting mobile viewers and advertisers is a chief reason why.
Online Video News, Posted 12 May 2015

Streaming Media East '15: Twitter Offers Periscope Best Practices

Hearts are the new currency, noted speaker Mike Park, who broke news on how brands can instantly sponsor timely Twitter videos.
Featured Articles, Posted 12 May 2015

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