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ROI Is the Chief Concern for Brands Investing in Digital Video

While brands see that online video marketing plays an important role and budgets are increasing, they struggle to justify the costs.
Online Video News, Posted 30 Apr 2015

YouTube Throws Itself a Tenth Birthday Party at 2015 Brandcast

The internet's leading video destination had no news to break at this year's newfront event, but advertisers were urged to get on board.
Online Video News, Posted 29 Apr 2015

AOL Announces NBCU Distribution Deal and a Slate of New Shows

Under the agreement, AOL will stream clips from multiple NBCU networks on its platforms and the two will co-develop upcoming programming.
Online Video News, Posted 28 Apr 2015

Yahoo NewFront Offers Music, Comedy, and Cars for Young Adults

Joel McHale, Naomi Campbell, Simon Cowell, and Michelle Rodriguez join Yahoo execs to get the newfront party started.
Online Video News, Posted 27 Apr 2015

Marketers and Agencies Optimistic About Online Video: IAB Study

Over two-thirds say their online video ad budgets will increase in 2015; newfront presentations partially responsible for that rise.
Online Video News, Posted 27 Apr 2015

IAB Report Documents How U.S. Television Viewing Is Changing

Viewers are streaming more video than they did a year ago, often using a second screen to get more information about the program.
Online Video News, Posted 20 Apr 2015

Crackle Introduces Always On Playback, Powered by Adobe Primetime

The lean-forward online video experience gets the lean-back treatment: Crackle programming will begin playing automatically on launch.
Online Video News, Posted 14 Apr 2015

Akamai Incorporates Adobe Primetime Server-Side Ad Insertion

The collaboration pairs Akamai's scale with Adobe's ad technology, and should launch commercially in Q3.
Online Video News, Posted 14 Apr 2015

NAB 2015: Winning the Next Generation of Viewers with OTT Services

OTT services are experimenting with business models, multiscreen delivery, and content packages to appeal to the growing number of viewers who are looking for alternatives to traditional pay TV offerings.
Featured Articles, Posted 14 Apr 2015

NAB 2015 Keynote: Google Sends Greetings From 'Valleywood'

Hollywood and Silicon Valley have created explosive new options for both viewers and video advertisers; Google sees a new golden age.
Featured Articles, Posted 13 Apr 2015

Adobe to Highlight a More Robust Primetime Offering at NAB

Major League Baseball is partnering with Adobe this season, and served 2.7M live video streams on opening day.
Online Video News, Posted 10 Apr 2015

Cocktail Parties at NAB 2015

Roundup of cocktail parties on-site and off, during NAB 2015
Sponsored Articles, Posted 09 Apr 2015

Ooyala Debuts Ooyala IQ, Revised Analytics Tool to Drive Revenue

Currently in closed beta, the platform lets publishers offer advanced viewer targeting for higher ad rates.
Online Video News, Posted 08 Apr 2015

Telestream Announces Dynamic Ad Insertion Solution for VOD

With VOD Producer DAI, content owners can automatically create DAI-complaint files within their existing cable infrastructure.
Online Video News, Posted 03 Apr 2015

Google Expands Preferred YouTube Ad Spots to Canadian Buyers

Select agency partners will sell ad spots in the top 5 percent of YouTube content to Canadian brand buyers.
Online Video News, Posted 02 Apr 2015

The State of Online Video Advertising 2015

From ‘programmatic' to ‘viewability,' buzzwords are becoming reality, and the online video market is at a tipping point.
Featured Articles, Posted 19 Mar 2015

Videoplaza and TubeMogul Announce Programmatic Ad Marketplace

2015 should be a strong year for programmatic digital video ad buying, with TV ad budgets finally shifting to online content.
Online Video News, Posted 18 Mar 2015

YuMe Shows Value of Cross-Screen Advertising for Multi-Taskers

Just because the TV is on doesn't mean viewers are watching it. A study shows that multi-taskers see more ads on mobile devices.
Online Video News, Posted 11 Mar 2015

38% of Video Plays Now on Phones and Tablets: Ooyala Report

Thanks to a December surge, mobile plays reach their highest share yet. Ad completion rates are high across all devices.
Online Video News, Posted 11 Mar 2015

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