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Video Advertising

Ooyala Releases IQ Video Analytics as Standalone Product

Service can be used with JW Player, Brightcove, Kaltura, thePlatform, Flowplayer, and YouTube via API
Online Video News, Posted 24 Nov 2015

Streaming Media West '15: Stream-Stitching: Replacing Content and Replacing Ads

Streaming Media's Tim Siglin and Anvato's Matt Smith discuss stream-stitching, ad insertion, HDR, and more at Streaming Media West 2015
Featured Articles, Posted 19 Nov 2015

The Influence of Emerging Markets on the AdTech Landscape

Adtech companies should learn from financial trading hubs as they build out global networks
Featured Articles, Posted 10 Nov 2015

Verizon Shows That it Can Create OTT Experiences in 72 Hours

In the "72-Hour Challenge," Verizon and Digiflare created mobile and set-top apps for media organizations at a breakneck pace.
Online Video News, Posted 10 Nov 2015

Al Roker Talks Brand Marketing at Inaugural Stream Con NYC

More than a Today Show fixture, Al Roker has years of experience helping brands communicate their message to an online audience.
Featured Articles, Posted 30 Oct 2015

Brightcove Launches Live Event Solution Within Brightcove Gallery

Video marketers can use Brightcove to create buzz around an online event, then stream it to viewers inside or outside the company, all without IT support.
Online Video News, Posted 21 Oct 2015

Online Video Advertising Taking Heavily From TV Ad Budgets: AOL

In its yearly look at the state of online video advertising, AOL finds that online video budgets are rising at the expense of TV ad budgets.
Online Video News, Posted 21 Oct 2015

Adblock Rates 10% to 30% Globally, Finds JW Player Report

While 30% of video viewers use a smartphone to watch clips, only 10% of ads are in the mobile-friendly HTML5 format.
Online Video News, Posted 12 Oct 2015

When Viewers Turn to YouTube for Brand Video, Brands Lose Out

There's a vast amount of user-generated brand-related original video on YouTube, but the brands themselves don't get any part of the action.
Featured Articles, Posted 06 Oct 2015

Ooyala Report Sees Strong Growth in Mobile Video Views and Ads

Small screens are getting big viewing traffic, while advertisers see mobile devices as an excellent way to reach younger consumers.
Online Video News, Posted 16 Sep 2015

ComScore Debuts Xmedia to Measure TV and Online Video Viewing

With Xmedia, advertisers can see how campaigns reach targeted viewers on broadcast, cable, and online video platforms.
Online Video News, Posted 16 Sep 2015

Mobile Viewing Both Opportunity and Threat, Finds IBC Panel

While mobile viewing is on the rise, content providers and advertisers are struggling to create richer and more informative experiences for viewers.
Featured Articles, Posted 13 Sep 2015

Primetime Supports HTML5 for Mobile, Improves Authentication: IBC

Adobe's multiscreen TV platform gets a handful of upgrades, including integrated analytics for a variety of devices.
Online Video News, Posted 11 Sep 2015

Anvato Streams TV Everywhere Content for Scripps Networks

Scripps gains dynamic ad insertion to deliver targeted spots to HGTV, Food Network, Travel Channel, Cooking Channel, and DIY Network viewers.
Online Video News, Posted 01 Sep 2015

Apple TV Overtakes Roku for Video Ad Distribution: FreeWheel

Both the Apple TV and the iPhone posted strong video ads measurements in Q2 2015, even though the set-top box is overdue for a refresh.
Online Video News, Posted 26 Aug 2015

Brightcove Survey Highlights Mobile Streaming Delivery Confusion

The rush to support mobile video delivery is fueling the growth of hosted video services, as companies struggle with monetization and wide platform support.
Featured Articles, Posted 20 Aug 2015

TV Ad Sales Lose to Online in July, Reports Standard Media Index

Digital ad sales are siphoning dollars from TV, says SMI, with strong video site ad performance leading the way.
Online Video News, Posted 19 Aug 2015

Vote Now in the 2015 Streaming Media Readers' Choice Awards

It's time to make your voice heard in our 9th annual Readers' Choice Awards, the only awards where the end users choose the winners
Featured Articles, Posted 15 Aug 2015

Fem Inc. Launches Prizma, an Online Video Syndication Service

Prizma recommends videos by looking at the viewer's needs and motivations. The company has taken in $3 million in funding.
Online Video News, Posted 03 Aug 2015

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