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Streaming Media West Adds New Networking Events

This year's event in Huntington Beach, California adds a welcome reception and an outdoor lunch, in addition to the perennial Streaming Media Beer Garden
Featured Articles, Posted 26 Oct 2016

JW Player Intros Video Recommendation System to Drive Engagement

Get more video views while boosting engagement and advertising. That's the promise of JW Player's data-driven recommendation engine.
Online Video News, Posted 26 Oct 2016

Vudu Announces Free Movie Tier, Competes With Crackle, Yahoo

Frugal viewers now have another option as Vudu adds thousands of ad-supported movies and shows to its rental offerings.
Online Video News, Posted 19 Oct 2016

FameBit Now Part of Google/YouTube, Connects Brands With Talent

Google takes ownership of a three-year-old startup that provides a self-service marketplace where companies can hire video influencers.
Online Video News, Posted 12 Oct 2016 Debuts a Shopping Solution for its Broadcasters

Launching with a hand-picked group of top personalities, the platform's shopping features let broadcasters sell original and merchandise.
Online Video News, Posted 12 Oct 2016

Measuring Success: The Multiplatform Analytics Challenge

Counting viewers has always been a difficulty for streaming publishers, and today's multiplatform world makes the issue more demanding than ever. The answer is to radically rethink video analytics.
Featured Articles, Posted 12 Oct 2016

Is Targeted Digital Video Advertising Worth the Cost?

Digital advertising spending is set to surpass TV this year, but questions remain about whether or not the quality of the targeting justifies the extra cost
Featured Articles, Posted 11 Oct 2016

Unified Remix Combats Ad Blockers

Unified Remix is a software engine that creates a single stream from a playlist created by a call to an ad network, a rule set, or by CMS generation, preventing ad blockers from identifying ad server URLs
Online Video News, Posted 11 Oct 2016

The Myth of Cross-Platform Viewer and Ad Metrics

At an Advertising Week New York Session called "Leveling the Cross-Media Playing Field," CBS, Facebook, Fox, and Turner exploded the myth of a one-size-fits-all approach
Featured Articles, Posted 07 Oct 2016

Online Video Advertising Is Broken, and It’s Only Getting Worse

What about the current mess of player types, lack of standards, and constant buffering do video publishers and advertisers think is good?
Featured Articles, Posted 06 Oct 2016

When it Comes to Video Ad-Blockers, Don’t Pity the Publishers

Poor online ad practices infuriated viewers and led to the rise of ad blockers. Now publishers are making the same mistakes all over again with OTT video.
Featured Articles, Posted 06 Oct 2016

Roku Introduces Direct Publisher for Code-Free Channel Creation

Publishers can add their content to Roku's cross-app search and discovery system, and have Roku manage all video ad sales.
Online Video News, Posted 05 Oct 2016

Tout Takes $26M in Funding, Will Expand Biz-Dev and Sales

The video syndication service will also grow its efforts internationally, looking to expand its network of 2,800 sites.
Online Video News, Posted 04 Oct 2016

Advertising Works Better in Live than On-Demand: Yahoo

At last week's Advertising Week New York, Yahoo shared how its creating better ad relationships with viewers via live streaming events like Berkshire Hathaway's annual meeting.
Featured Articles, Posted 03 Oct 2016

Facebook Measurement Mistake Overstates Video View Time

For two years an error in how Facebook calculates average view time led to dramatically higher averages. The problem shows the need for third-party verification.
Online Video News, Posted 23 Sep 2016

Video Piracy Report: Millennials Don't Know They're Stealing

A survey finds that 69 percent of young adults use some form of video piracy, and 24 percent think that certain types of piracy are actually legal.
Online Video News, Posted 20 Sep 2016

IBC '16: Google Says Nobody Owes Publishers a Living

Google blames some publishers' ineffective digital strategies for "waterfalls of intrusive ads" but says technology offers opportunities to innovate out of the impasse
Featured Articles, Posted 11 Sep 2016

Video: How Branding Strategy Informs Content

Max Polisar of AwesomenessTV describes the range of approaches to branding strategy for online video, based on audience and marketing intent, and how that strategy shapes the content itself.
Short Cuts, Posted 05 Sep 2016

Video: How to Use Quality of Experience to Drive Online Video Ad Revenue

Conviva's Ed Haslam explains how measuring your users' quality of experience (QoE) and strategizing based on experience metrics can grow video-driven ad revenue.
Short Cuts, Posted 31 Aug 2016

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