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Articles

How Server-Side Ad Insertion is Making Online Ads More User-Friendly

By moving to server-side ad insertion, publishers can counteract ad blockers and provide a better experience for their viewers
Sponsored Articles, Posted 21 Jun 2016

LiveFronts--Live Video's Answer to NewFronts--Are Coming to NYC

Roker Media wants live video to have its own day to pitch advertisers, so it's creating the LiveFronts, which will debut this October.
Online Video News, Posted 20 Jun 2016

Ooyala Report Compares Subscription and Ad-Based Video Services

Viewing patterns vary greatly between SVOD and AVOD services, but the real differentiator is the length of the video being watched.
Online Video News, Posted 16 Jun 2016

VR Video: Boom or Bust?

A new study by Unisphere Research reveals a mixed assessment of VR video by media and entertainment industry professionals, but a strong interest in live OTT video streaming.
Featured Articles, Posted 15 Jun 2016

Tubular Takes $10M in Funding, Will Expand Publisher Offerings

Tubular is also launching its Media Property Rankings, showing how many views leading online video publishers get across platforms.
Online Video News, Posted 06 Jun 2016

Programmatic Ad Buying: And Now a Word From Our Sponsors

The combination of programmatic ad buying and advances in ad insertion technology promise to revolutionize the advertising experience for buyers, publishers, and viewers. So what's taking so long?
Featured Articles, Posted 03 Jun 2016

Mirror Image Releases OTT Distribution and Ad-Blocking Solutions

Streaming video to viewers on multiple platforms, including set-top boxes, doesn't have to be a technical challenge. Mirror Image makes it easy and inexpensive with a new
Sponsored Articles, Posted 02 Jun 2016

Ads Shouldn't Get in the Way of Content, Says Sling Media: Video

Today's viewers understand that ads are necessary for free access to quality video, but they draw the line when those ads become a needless distraction.
Featured Articles, Posted 01 Jun 2016

TV Ad Budgets Not Moving Online, as Buyers Demand Metrics: Video

Publishers are creating premium online video to appeal to TV advertisers, says OgilvyOne, but ad buyers are taking a wait-and-see attitude.
Featured Articles, Posted 27 May 2016

For Branded Video Success, AOL Says Authenticity Is Key: Video

Advertisers are working with online publishers to create branded videos, where brand mentions are brought into the content. To work, the results have to pass the "sniff test."
Featured Articles, Posted 25 May 2016

Brands Tap Into Trusted Relationships Working With Influencers: Video

When brand advertisers work with online video stars, they take advantage of the talent's relationship with his or her fans. The wise brand learns how to be a good guest at the party.
Featured Articles, Posted 25 May 2016

Video Publishers Expand With Social Platforms, Finds Ooyala

With 8 billion daily video views, social networks like Facebook and Snapchat are too big to ignore, but they threaten to reduce website value.
Online Video News, Posted 25 May 2016

YouTube Will Launch Dedicated VR Video App Later This Year

NBA, BuzzFeed, and Tastemade are already on board as sponsors, and YouTube is working with camera makers to expand its Jump platform.
Online Video News, Posted 20 May 2016

Eventstream Review: Profit From Paid Live Online Video Events

The combination of Eventstream, Eventbrite, and YouTube Live lets anyone charge for a live webinar, generating leads they can use to grow their business. While a strong contender, the help system could be a lot more helpful.
Featured Articles, Posted 16 May 2016

Playboy Launches Brand Studio; Mashable Looks for Viral Hits

As the 2016 newfront season drew to a close, two newfront newcomers enticed advertisers with upcoming projects and brand support.
Online Video News, Posted 13 May 2016

SME 2016: Authenticity Is Crucial for Branded Online Video

Brands are beating ad-blockers by sponsoring original online video that viewers actually want to watch. However, branded video needs to feel authentic or viewers will turn away.
Featured Articles, Posted 11 May 2016

SME 2016: OTT Discoverability is Still a Challenge

As more and more brands and content owners flock to OTT apps and channels, it's harder and harder to get viewers to discover the content they want. OgilvyOne, AOL, and Gaiam shared their insights at Streaming Media East.
Featured Articles, Posted 11 May 2016

Vice Continues Online and TV Expansion, Plans Additional Channels

The youth network now has 4 cable channels in North America and Europe, and plans to launch 20 more by the end of the year.
Online Video News, Posted 06 May 2016

YouTube Expands Google Preferred to Trending Viral Videos

Brands can now get their messages on the hottest clips of the day, no matter what those clips happen to be, with Google Preferred.
Online Video News, Posted 06 May 2016

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