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Facebook Measurement Mistake Overstates Video View Time

For two years an error in how Facebook calculates average view time led to dramatically higher averages. The problem shows the need for third-party verification.
Online Video News, Posted 23 Sep 2016

Video Piracy Report: Millennials Don't Know They're Stealing

A survey finds that 69 percent of young adults use some form of video piracy, and 24 percent think that certain types of piracy are actually legal.
Online Video News, Posted 20 Sep 2016

IBC '16: Google Says Nobody Owes Publishers a Living

Google blames some publishers' ineffective digital strategies for "waterfalls of intrusive ads" but says technology offers opportunities to innovate out of the impasse
Featured Articles, Posted 11 Sep 2016

Video: How Branding Strategy Informs Content

Max Polisar of AwesomenessTV describes the range of approaches to branding strategy for online video, based on audience and marketing intent, and how that strategy shapes the content itself.
Short Cuts, Posted 05 Sep 2016

Video: How to Use Quality of Experience to Drive Online Video Ad Revenue

Conviva's Ed Haslam explains how measuring your users' quality of experience (QoE) and strategizing based on experience metrics can grow video-driven ad revenue.
Short Cuts, Posted 31 Aug 2016

How to Use Data to Drive Online Video Success

From content creation to subscriber retention, video publishers are embracing Big Data in a big way. These are the most important trends and challenges behind the video data revolution.
Featured Articles, Posted 29 Aug 2016

Video: Does Age Matter With Ads and Branded Content?

AwesomenessTV's Max Polisar and AOL Partner Studios' Drea Bernardi discuss the nuances of branding and advertising strategies for online content targeting different age demographics.
Short Cuts, Posted 29 Aug 2016

NBC Awards Self Gold Medal for Rio Olympic Games Coverage

2016 marks the year that viewers chose streaming over broadcast: Linear ratings were down, but live and on-demand streaming showed a big jump.
Online Video News, Posted 23 Aug 2016

Twitter May Create Apple TV App for NFL Games, Other Live Video

It's one month until the kickoff of Twitter's Thursday night NFL streaming, and having a set-top box app would make its live video easier to find and enjoy.
Online Video News, Posted 15 Aug 2016

Facebook Announces Video Insight Tools for Publishers and Brands

Media partners will better understand how audiences watch and share videos; tools will roll out to all video creators in the coming weeks.
Online Video News, Posted 11 Aug 2016

Survey: Do You AVOD, SVOD, or TVOD?

Fill out the Streaming Media/Unisphere survey on VOD monetization and have a chance to win an iPad Pro.
Featured Articles, Posted 10 Aug 2016

Virtually Unlimited: Three Companies Push VR Into New Areas

Virtual reality video has uses beyond entertainment and gaming. Here's how it's making a different in the fields of advertising, medicine, and professional sports.
Featured Articles, Posted 27 Jul 2016

Video: AVOD vs. SVOD: Which Delivery Model is Right for You?

MP & Silva's William Mao discusses the pros and cons of opting for an ad-based VOD model vs. building a subscription service.
Short Cuts, Posted 27 Jul 2016

What Works Now: Videos Become Quirky, Funny, Bingeable, Snackable

Looking back at this year's newfront announcements, it's clear that long-form series are best left to the SVODs, while online publishers keep things short and breezy.
Featured Articles, Posted 20 Jul 2016

Ooyala Adds Server-Side Ad Insertion for Live Video Streams

Viewers will see targeted ads whether they view live or on-demand content, and frequency capping will keep viewers from feeling annoyed.
Online Video News, Posted 18 Jul 2016

Twitter Will Live Stream Three Bloomberg Daily TV Programs

Continuing its efforts to provide live video, Twitter joins with Bloomberg for financial programming. The platform announced a partnership with CBS earlier in the week.
Online Video News, Posted 13 Jul 2016

Publishers See Strong Value in Video Ads, Finds Mixpo Report

To fill the demand for online video advertising, publishers are adding video to ads that traditionally haven't had it, such as banner ads.
Online Video News, Posted 12 Jul 2016

Buffering, High Costs, and Ads Lead SVOD Subs to Cancel Service

While video streaming issues are a major hassle for subscription video customers, it's the ads and high costs that are more likely to drive them away, finds IBM.
Online Video News, Posted 07 Jul 2016

Brands Struggle to Build Relationships, Not Be Creepy: VidCon

Data is crucial to building relationships with viewers online, but use it badly and customers will feel like they're being stalked.
Featured Articles, Posted 24 Jun 2016

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