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Virtually Unlimited: Three Companies Push VR Into New Areas

Virtual reality video has uses beyond entertainment and gaming. Here's how it's making a different in the fields of advertising, medicine, and professional sports.
Featured Articles, Posted 27 Jul 2016

Video: AVOD vs. SVOD: Which Delivery Model is Right for You?

MP & Silva's William Mao discusses the pros and cons of opting for an ad-based VOD model vs. building a subscription service.
Short Cuts, Posted 27 Jul 2016

What Works Now: Videos Become Quirky, Funny, Bingeable, Snackable

Looking back at this year's newfront announcements, it's clear that long-form series are best left to the SVODs, while online publishers keep things short and breezy.
Featured Articles, Posted 20 Jul 2016

Ooyala Adds Server-Side Ad Insertion for Live Video Streams

Viewers will see targeted ads whether they view live or on-demand content, and frequency capping will keep viewers from feeling annoyed.
Online Video News, Posted 18 Jul 2016

Twitter Will Live Stream Three Bloomberg Daily TV Programs

Continuing its efforts to provide live video, Twitter joins with Bloomberg for financial programming. The platform announced a partnership with CBS earlier in the week.
Online Video News, Posted 13 Jul 2016

Publishers See Strong Value in Video Ads, Finds Mixpo Report

To fill the demand for online video advertising, publishers are adding video to ads that traditionally haven't had it, such as banner ads.
Online Video News, Posted 12 Jul 2016

Buffering, High Costs, and Ads Lead SVOD Subs to Cancel Service

While video streaming issues are a major hassle for subscription video customers, it's the ads and high costs that are more likely to drive them away, finds IBM.
Online Video News, Posted 07 Jul 2016

Brands Struggle to Build Relationships, Not Be Creepy: VidCon

Data is crucial to building relationships with viewers online, but use it badly and customers will feel like they're being stalked.
Featured Articles, Posted 24 Jun 2016

How Server-Side Ad Insertion is Making Online Ads More User-Friendly

By moving to server-side ad insertion, publishers can counteract ad blockers and provide a better experience for their viewers
Sponsored Articles, Posted 21 Jun 2016

LiveFronts--Live Video's Answer to NewFronts--Are Coming to NYC

Roker Media wants live video to have its own day to pitch advertisers, so it's creating the LiveFronts, which will debut this October.
Online Video News, Posted 20 Jun 2016

Ooyala Report Compares Subscription and Ad-Based Video Services

Viewing patterns vary greatly between SVOD and AVOD services, but the real differentiator is the length of the video being watched.
Online Video News, Posted 16 Jun 2016

VR Video: Boom or Bust?

A new study by Unisphere Research reveals a mixed assessment of VR video by media and entertainment industry professionals, but a strong interest in live OTT video streaming.
Featured Articles, Posted 15 Jun 2016

Tubular Takes $10M in Funding, Will Expand Publisher Offerings

Tubular is also launching its Media Property Rankings, showing how many views leading online video publishers get across platforms.
Online Video News, Posted 06 Jun 2016

Programmatic Ad Buying: And Now a Word From Our Sponsors

The combination of programmatic ad buying and advances in ad insertion technology promise to revolutionize the advertising experience for buyers, publishers, and viewers. So what's taking so long?
Featured Articles, Posted 03 Jun 2016

Mirror Image Releases OTT Distribution and Ad-Blocking Solutions

Streaming video to viewers on multiple platforms, including set-top boxes, doesn't have to be a technical challenge. Mirror Image makes it easy and inexpensive with a new
Sponsored Articles, Posted 02 Jun 2016

Ads Shouldn't Get in the Way of Content, Says Sling Media: Video

Today's viewers understand that ads are necessary for free access to quality video, but they draw the line when those ads become a needless distraction.
Featured Articles, Posted 01 Jun 2016

TV Ad Budgets Not Moving Online, as Buyers Demand Metrics: Video

Publishers are creating premium online video to appeal to TV advertisers, says OgilvyOne, but ad buyers are taking a wait-and-see attitude.
Featured Articles, Posted 27 May 2016

For Branded Video Success, AOL Says Authenticity Is Key: Video

Advertisers are working with online publishers to create branded videos, where brand mentions are brought into the content. To work, the results have to pass the "sniff test."
Featured Articles, Posted 25 May 2016

Brands Tap Into Trusted Relationships Working With Influencers: Video

When brand advertisers work with online video stars, they take advantage of the talent's relationship with his or her fans. The wise brand learns how to be a good guest at the party.
Featured Articles, Posted 25 May 2016

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