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Articles

Ooyala: 2016 Online Video Industry Predictions

Ramesh Srinivasan, CEO of Ooyala, predicts what's coming in 2016 for the online video industry
Sponsored Articles, Posted 12 Feb 2016

Stream Stitching: Why the Buzz, Where It’s Working, and What Happens Next

This session reviews the data to see where server-side ad insertion and stitching have been helpful to publishers and broadcasters and explore how it is evolving to support analytics, interactivity, programmatic and other components of online video advertising.
Featured Articles, Posted 10 Feb 2016

Twitter Rolling Out Video Ads at the Top of Members' Timelines

Will giving premium placement to video ads reverse Twitter's stock decline? The social networking company certainly hopes so.
Online Video News, Posted 10 Feb 2016

Super Bowl Streaming Improves; Sites Rate the Top Online Ads

CBS Sports and Akamai streamed the live game to 3.96 million viewers on a variety of platforms, streaming the ads for the first time.
Online Video News, Posted 08 Feb 2016

Best Practices for Content Monetization and Distribution on Twitter

This presentation discusses how TV networks, sports leagues, and MCNs distribute and monetize their content on Twitter.
Featured Articles, Posted 08 Feb 2016

How Big Data Can Increase OTT Ad Revenue

This session discusses how advertisers can more effectively and efficiently reach a buyer of a product or service with OTT than any other media.
Featured Articles, Posted 04 Feb 2016

Streaming Super Bowl Brings Changes for Advertisers, Says Adobe

Millennial viewers especially will turn to streaming sources for the Super Bowl, and CBS will stream commercials along with the big game.
Online Video News, Posted 04 Feb 2016

A Stitch in Time: How Stream Stitching Beats the Ad Blockers

Ad blockers are the bane of online video publishers everywhere. Can stream stitching, also known as server-side ad insertion, save the day?
Featured Articles, Posted 29 Jan 2016

AOL Debuts Ad Solution for Publishers, One by AOL: Publishers

AOL continues the build up of its One by AOL advertising offering with a suite of modular products for selling inventory and monitoring performance.
Online Video News, Posted 26 Jan 2016

Streaming Video Is Changing How People Watch Movies: Tremor

When options like Netflix and Amazon Prime put thousands of movies within easy reach, adults visit their local movie theaters less often.
Online Video News, Posted 26 Jan 2016

Vidyard Takes $35M in Series C, Focuses on Digital Body Language

By creating solutions that look at second-by-second viewing data, Yidyard is able to create a clearer view of potential customers.
Online Video News, Posted 26 Jan 2016

YouTube Launches AdBlitz Site for 2016 Super Bowl Commercials

The site will carry teaser videos, game day commercials, and original content. Viewers will be able to vote on favorites once the game ends.
Online Video News, Posted 21 Jan 2016

The Future of Video Marketing: Dive Into Automation Programs

The right marketing automation program can tie a company's online video campaigns together and turn shoppers into buyers. Learn what these programs offer, how they work with OVPs, and how to choose the right one.
Featured Articles, Posted 15 Jan 2016

Will Online Video Ad Loads Ever Get LEANer? Don’t Bet on It

One side shouts that ad blockers are a necessity, and the other side shouts that they're robbery. The IAB takes a middle position and asks for restraint.
Featured Articles, Posted 13 Jan 2016

CES '16: Conviva Sees a New Business Channel in Engagement Data

Targeting demographic profiles is effective, but targeting engaged viewers and shoppers is bound to be much stronger. Conviva lays the groundwork for 2016.
Online Video News, Posted 08 Jan 2016

CES '16: Xumo Announces Content Agreements With LG and Vizio

Not just another app in a connected TV app store, Xumo integrates with connected TV operating systems to create a smoother experience.
Online Video News, Posted 08 Jan 2016

YuMe Enhances YuMe for Publishers, Programmatic Ad Platform

The product now includes real-time bidding and private marketplaces, and the user interface has gotten a serious overhaul.
Online Video News, Posted 16 Dec 2015

Ooyala Releases IQ Video Analytics as Standalone Product

Service can be used with JW Player, Brightcove, Kaltura, thePlatform, Flowplayer, and YouTube via API
Online Video News, Posted 24 Nov 2015

Streaming Media West '15: Stream-Stitching: Replacing Content and Replacing Ads

Streaming Media's Tim Siglin and Anvato's Matt Smith discuss stream-stitching, ad insertion, HDR, and more at Streaming Media West 2015
Featured Articles, Posted 19 Nov 2015

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