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For Branded Video Success, AOL Says Authenticity Is Key: Video

Advertisers are working with online publishers to create branded videos, where brand mentions are brought into the content. To work, the results have to pass the "sniff test."
Featured Articles, Posted 25 May 2016

Brands Tap Into Trusted Relationships Working With Influencers: Video

When brand advertisers work with online video stars, they take advantage of the talent's relationship with his or her fans. The wise brand learns how to be a good guest at the party.
Featured Articles, Posted 25 May 2016

Video Publishers Expand With Social Platforms, Finds Ooyala

With 8 billion daily video views, social networks like Facebook and Snapchat are too big to ignore, but they threaten to reduce website value.
Online Video News, Posted 25 May 2016

YouTube Will Launch Dedicated VR Video App Later This Year

NBA, BuzzFeed, and Tastemade are already on board as sponsors, and YouTube is working with camera makers to expand its Jump platform.
Online Video News, Posted 20 May 2016

Eventstream Review: Profit From Paid Live Online Video Events

The combination of Eventstream, Eventbrite, and YouTube Live lets anyone charge for a live webinar, generating leads they can use to grow their business. While a strong contender, the help system could be a lot more helpful.
Featured Articles, Posted 16 May 2016

Playboy Launches Brand Studio; Mashable Looks for Viral Hits

As the 2016 newfront season drew to a close, two newfront newcomers enticed advertisers with upcoming projects and brand support.
Online Video News, Posted 13 May 2016

SME 2016: Authenticity Is Crucial for Branded Online Video

Brands are beating ad-blockers by sponsoring original online video that viewers actually want to watch. However, branded video needs to feel authentic or viewers will turn away.
Featured Articles, Posted 11 May 2016

SME 2016: OTT Discoverability is Still a Challenge

As more and more brands and content owners flock to OTT apps and channels, it's harder and harder to get viewers to discover the content they want. OgilvyOne, AOL, and Gaiam shared their insights at Streaming Media East.
Featured Articles, Posted 11 May 2016

Vice Continues Online and TV Expansion, Plans Additional Channels

The youth network now has 4 cable channels in North America and Europe, and plans to launch 20 more by the end of the year.
Online Video News, Posted 06 May 2016

YouTube Expands Google Preferred to Trending Viral Videos

Brands can now get their messages on the hottest clips of the day, no matter what those clips happen to be, with Google Preferred.
Online Video News, Posted 06 May 2016

Ellen DeGeneres Creates Ellen Digital Network, Original Series

Partnering with Warner Bros., DeGeneres is building on her multi-platform online video success with an ad-supported programming slate.
Online Video News, Posted 04 May 2016

Hulu Confirms Skinny Bundle Launch This Year at NewFront

Subscribers will soon be able to view live and on-demand content in one place; 70 percent of Hulu viewing now done on a TV screen.
Online Video News, Posted 04 May 2016

ON24 Takes $25M Investment From Goldman Sachs, Plans Expansion

The webinar specialist plans to grow in the U.S. and abroad, and to improve its feature set. Goldman Sachs getting a board seat.
Online Video News, Posted 04 May 2016

Condé Nast Entertainment Signs Deal With Comcast; AOL Goes Live

AOL Build, a live celebrity interview show, is getting a public-facing street level studio in Manhattan's Greenwich Village this fall.
Online Video News, Posted 03 May 2016

BuzzFeed and Bloomberg Emphasize Reach and Data at NewFronts

Bloomberg announced tools that create data-driven video animations in minutes, and place relevant information on top of videos.
Online Video News, Posted 02 May 2016

As Online Advertisers Look to Video, Twitter Bets its Future: WSJ

Will advanced targeting and the NFL save Twitter? With ad sales weak and growing weaker, it's the short-form social network's only hope.
Online Video News, Posted 02 May 2016

Microsoft Video Pulse in Open Preview, Collects Viewer Feedback

Audience reaction survey tool Microsoft Pulse gains a new skill, and can now be used to solicit feedback on recorded MP4 videos.
Online Video News, Posted 19 Apr 2016

Verimatrix Releases Analytics Suite for Video Delivery Data

Bringing the power of big data to operators, Verimatrix provides a multi-screen, multi-service perspective that safeguards sensitive customer information.
Online Video News, Posted 18 Apr 2016

Ad Fatigue is Deterring Viewers; What's to Be Done?

As part of a move away from QoS to QoE, Conviva is introducing Ad Insights, which will apply the capabilities of its video playback experience monitoring to the ad experience
Featured Articles, Posted 18 Apr 2016

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