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Short Cuts

Video: What Kind of Advertising Works Best in Live Streams?

Young Turks' Steven Oh discusses different approaches to advertising in live streams, such as pre-rolls and host call-out, and their relative merits in this emerging space.
Short Cuts, Posted 27 Mar 2017

Video: What is Causing Fragmentation in the OTT Video Market?

LG's Matthew Durgin discusses the key factors contributing to fragmentation in the OTT video market--and it's not what you think.
Short Cuts, Posted 23 Mar 2017

Video: What's the Best Social Media Platform for Live Streaming?

Young Turks' Steven Oh and Legendary Digital's Adam Rymer discuss the pros and cons of different social media platforms for watching live streams.
Short Cuts, Posted 20 Mar 2017

Video: Will Live TV Streaming Services Hasten Cable's Demise?

TouchStream CEO Brenton Ough and Digital 360 Principal Mitch Singer discuss the impact of OTT services that stream live TV programming, their impact on cable and satellite, and the competitive importance of serving all devices.
Short Cuts, Posted 16 Mar 2017

Video: How to Monetize Live Streaming on Social Media Platforms

Legendary Digital's Adam Rymer discusses current challenges to direct and indirect monetization of live streams on Facebook Live and YouTube Live.
Short Cuts, Posted 13 Mar 2017

Video: How to Manage Audience Interactions on Facebook Live

The Human Society's Chad Sisneros explains the specific steps and techniques his organization follows to encourage and reward user engagement with their Facebook Live broadcasts to maximize their impact.
Short Cuts, Posted 07 Mar 2017

Video: How to Build a Modern Media Company

TasteMade's Jay Holzer identifies the three pillars of a modern media company: studio, community, and platform.
Short Cuts, Posted 06 Mar 2017

Video: How to Deliver True Live OTT

Net Insight's Per Lindgren discusses client and viewer expectations for live OTT in different areas, and strategies for delivering satisfying live viewing experiences with OTT video.
Short Cuts, Posted 02 Mar 2017

Video: What Are the Challenges of Live OTT?

NetInsight's Per Lindgren discusses the latency and synchronization challenges content providers face when trying to deliver a successful live OTT viewer experience.
Short Cuts, Posted 27 Feb 2017

Video: How to Monetize Your Roku Channel

In Part 2 of this two-part Roku Direct Publisher demo, Roku's Bill Shapiro demonstrates how to monetize your Roku content.
Short Cuts, Posted 23 Feb 2017

Video: How to Build a Roku Channel

In Part 1 of this two-part Roku Direct Publisher demo, Roku's Bill Shapiro provides a step-by-step guide to building a channel to reach an audience.
Short Cuts, Posted 20 Feb 2017

Video: What's Inside an HTML5 Player?

Streamroot's Erica Beavers gives content owners migrating from Flash to HTML5 a whirlwind tour of HTML5 player components and UIs, likening an HTML5 player's inner workings to the component of a loaded hamburger.
Short Cuts, Posted 16 Feb 2017

Video: Is 4K Quality Worth the Higher Data Rate?

Twitch Video Systems Engineer Tarek Amara discusses the pros and cons of transitioning to 4K streaming, and underscores the heightened importance of high-quality compression in delivering a successful 4K experience.
Short Cuts, Posted 13 Feb 2017

Video: How to Choose a Video Platform in the Post-Flash Era

Viacom's Dan Balis examines the key capabilities and features of current online video players and platforms to help users make informed choices when migrating to a new player after the demise of Flash.
Short Cuts, Posted 09 Feb 2017

Video: The Case for Custom Encoding, Part 2: Resolution

Streaming Learning Center's Jan Ozer makes the case for custom, per-title encoding on the Netflix model, focusing on resolution issues in part 1 of this 2-part series from his Streaming Media West presentation.
Short Cuts, Posted 06 Feb 2017

Video: The Case for Custom Encoding, Part 1: Bitrate

Streaming Learning Center's Jan Ozer makes the case for custom, per-title encoding on the Netflix model, focusing on bitrate issues in part 1 of this 2-part series from his Streaming Media West presentation.
Short Cuts, Posted 02 Feb 2017

Video: Is HLS or DASH the Next Video Delivery Standard?

Viacom's Jeff Tapper, Comcast's Rustam Khashimkhodjaev, Akamai's Will Law, and Microsoft's Araj Sodogar discuss the pros and cons of HLS as the next industry-standard video-delivery protocol in this clip from Streaming Media West 2016.
Short Cuts, Posted 30 Jan 2017

Video: Technical Challenges of Effective VR 360 Delivery

Richard Lucquet of Verizon discusses the ongoing impediments to processing and delivering a truly immersive 360 VR experience using existing technologies.
Short Cuts, Posted 26 Jan 2017

Video: How VR is Changing the Rules of Visual Storytelling

Drea Bernardi of AOL Partner Studios discusses the new approach to visual storytelling demanded by VR production in this excerpt from her presentation at Streaming Media West 2016.
Short Cuts, Posted 23 Jan 2017

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