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Short Cuts

Video: How to Make Money With OTT

Ben Miller of Sinclair Broadcast Group discusses strategies for making subscription and advertising-based business models for making OTT content delivery profitable.
Short Cuts, Posted 19 Jan 2017

Video: How Targeted Recommendations Drive OTT Engagement

The hottest driver off OTT growth, according to Amazon's Richard Au and Dailymotion's Anthony Layser, is customized, user-specific discovery algorithms, which they explain how to leverage in this clip from Streaming Media West 2016.
Short Cuts, Posted 16 Jan 2017

Video: How to Reach an Audience in a Blended Content Delivery Ecosystem

Ben Miller of Sinclair Broadcast Group discusses the challenges content companies face in reaching their intended audience in a blended ecosystem where viewers consume content on their own terms.
Short Cuts, Posted 12 Jan 2017

Video: Producing The Bob Doyle Show for Facebook Live

Want to produce professional-quality episodic live programming for Facebook Live? Bob Doyle explains how he produces the weekly "Bob Doyle Show" using Telestream Wirecast.
Short Cuts, Posted 09 Jan 2017

Video: The ROI of Using Multiple Codecs

Akamai's Will Law discusses the broad adoption of HEVC and the advantages for content owners of absorbing the additional cost of encoding to HEVC and VP9 for the ROI of expanded reach to supporting platforms.
Short Cuts, Posted 05 Jan 2017

Video: Challenges of Migrating from Flash to HTML5

Disney's Mark Arana and Wowza's Chris Knowlton discuss the challenges content owners face in migrating their video from Flash to HTML5, and the importance of knowing where their video will land before planning their migration strategy.
Short Cuts, Posted 02 Jan 2017

Video: Can MPEG-DASH and HLS Coexist in the Current Video Delivery Ecosystem?

Akamai's Will Law discusses the current codec climate, the pros and cons of HLS and DASH features and deployments, and the advent of CMAF.
Short Cuts, Posted 29 Dec 2016

Video: Do We Still Need Adaptive Bitrate Streaming?

Akamai's Will Law, Disney's Mark Arana, and Yahoo's Omer Luzzatti discuss the ongoing need for ABR streaming in the fast-changing streaming landscape.
Short Cuts, Posted 26 Dec 2016

Video: Lecture Capture and Streaming Workflows in Higher Education

Duke University Senior Media Engineer Todd Stabley discusses workflows Duke has implemented for lecture capture, streaming sports events, and more.
Short Cuts, Posted 22 Dec 2016

Video: How to Build an A/B Testing Workflow

Streamroot's Nikolay Rodionov walks viewers through the key elements of an effective A/B testing workflow for testing video players during development.
Short Cuts, Posted 19 Dec 2016

Video: Why Use A/B Testing in HTML5 Video Player Development?

Streamroot's Erica Beavers explains what A/B testing is and how it can benefit organizations building custom video streaming players.
Short Cuts, Posted 15 Dec 2016

Video: Streaming and VOD Workflows for K-12 Video

High school media specialist Nicholas Berrios walks viewers through established workflows for live event streams and VOD productions in this excerpt from a Streaming Media West 2016 panel.
Short Cuts, Posted 12 Dec 2016

Video: How to Build an Internal Streaming Solution

Howard & Associates' Andy Howard explains how to assemble an effective internal solution for enterprise streaming in this excerpt from a Streaming Media West 2016 panel.
Short Cuts, Posted 08 Dec 2016

Video: How Delivering VP9 Can Expand Your Reach and Save You Money

Viacom's Jeff Tapper explains migrating to VP9 on platforms that support it will help you reach new markets and save money by delivering better quality video at lower bandwidths.
Short Cuts, Posted 05 Dec 2016

Video: How Do You Choose the Right Metrics and Analytics Tools for Branded Video?

Nice People at Work's Diane Strutner, Studio71's Mike Flynn, and WillowTree's Jeremy Stern debate the merits of in-house vs. third-party analytics tools for video brands.
Short Cuts, Posted 01 Dec 2016

Video: How to Personalize Branded Content

Hollywoodland Co-founder and President Christopher Roselli offers tips on how to translate analytics to content creators and brands so they can leverage them more effectively to reach and grow their target audience.
Short Cuts, Posted 28 Nov 2016

Video: Is it Time to Take the HEVC Plunge?

Frost & Sullivan analyst Avni Rambhia assesses the key factors content owners face today in determining whether to stick with AVC or move to HEVC.
Short Cuts, Posted 24 Nov 2016

Video: How to Use Feedback to Create Content Users Want to Watch

Lacrosse Network creator Samir Chaudry discusses cost-effective ways to create content that can respond and adjust based on user feedback and analytics.
Short Cuts, Posted 21 Nov 2016

Video: Does Today's Online Video and OTT Landscape Favor Content Creators?

With the broad array of channels and networks available to producers to deliver their content today, are we living in a golden age for content creators?
Short Cuts, Posted 17 Nov 2016

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