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Sponsored By: NPAW (Nice People At Work)

Mobile accessibility has become a powerful force in the video market. Video viewing was once confined to the home, but smartphones, tablets, and
other connected devices are radically changing consumer behavior. Viewers can now access their favorite content from anywhere at any time.
Consumption patterns are also changing as viewers increasingly watch shorter videos while on the go, rather than dedicating time to watching
longer content at home.
Viewer expectations are also increasing. While mobile video was once a novelty, mobile viewers increasingly expect the same level of quality and
experience they receive from traditional broadcast television. This creates additional challenges for content distributors who need to reach this
increasingly mobile audience. Fortunately, there are tools and metrics available today to help content distributors optimize the mobile video experience, increase viewer engagement, and maximize revenue.


Increasing smartphone subscriptions and data volumes per subscription are driving rapid growth in mobile data traffic, much of which is video content. According to multiple industry reports, these trends will continue for the near future, and by 2020, 75 percent of the world’s mobile data traffic will be video according to the Cisco Visual Networking Index. Technical and business leaders at organizations that aim to expand offerings using video need to understand the complexities of delivering premium viewing experiences to consumers.

 In this ebook, you will:

  • Learn how to create and deliver video over the internet
  • Understand video codecs, containers, popular delivery methods and content delivery networks
  • Consider methods, including adaptive bitrate streaming, that enable high-quality video to be delivered to a wide range of internet-connected devices
  • Learn about the latest trends in video compression and delivery

Sponsored By: Verimatrix

Video service operators are faced with a difficult choice between browser-based and app-based delivery – a debate over choice and control. Native DRM is perceived to be more secure than downloadable DRM, but this is, in fact, an outdated notion. For service providers that are launching premium, multi-screen services, downloadable DRM will play a critical role.

Learn about the six factors that create a framework on the pros and cons of taking a native or a downloadable DRM approach video service.

Download this paper to see what direction is right for your business.