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Biographical Information
Nadine Krefetz
Consultant, Reality Software

Nadine Krefetz has a consulting background providing project and program management for many of the areas she writes about. She also does competitive analysis and technical marketing focused on the streaming industry. Half of her brain is unstructured data, and the other half is structured data. She can be reached at nadinek@realitysoftware.com or on LinkedIn.

Articles By Nadine Krefetz

Two Strikes and You’re Out: Limelight Measures Viewer Sentiment

Almost 60% of viewers will move on after the second time a video buffers, Limelight finds in its 2017 State of Online Video report.
Online Video News, Posted 13 Sep 2017

Got 4K Content? Sony DADC NMS Has You Covered

At IBC, Sony DADC New Media Services will show off its 4K cloud workflow, in partnership with Amazon Web Services and Hybrik
Online Video News, Posted 06 Sep 2017

Twitch Embraces Ecommerce with Amazon Associates

The new Gear on Amazon extension lets viewers go directly from the stream to purchase their favorite gamers' gear and gives broadcasters a share of the revenue; Twitch also announced heatmaps and video overlays
Online Video News, Posted 31 Aug 2017

Twitch To Stream Crunchyroll Anime Marathon

The top video game streaming site has been expanding its content offerings, this time with shows from the leading anime network
Online Video News, Posted 23 Jul 2017

Google Video Intelligence Analyzes Images in Videos

Generating video metadata for large libraries is almost impossible to do manually, but Google Video Intelligence is being used by companies like Cantemo to automate the task.
Featured Articles, Posted 21 Jul 2017

Engineering the Video Experience for Alexa and Her Friends

Voice recognition is the future of video search, bringing viewers an intelligent system that delivers exactly what they want—but getting there won't be easy.
Featured Articles, Posted 30 Jun 2017

SME '17: Scorecard—Broadcast vs. Digital Video

Digital is still behind on always-on availability, scale, and latency, but it's catching up, and it offers advantages in user experience, quality, and—soon—monetization.
Featured Articles, Posted 18 May 2017

SME '17: Live Linear Channels—The Next Frontier

Technological and monetization challenges stood out at this panel at the Live Streaming Summit at Streaming Media East
Featured Articles, Posted 17 May 2017

Google Cloud Goes After Media & Entertainment Customers

Google Cloud is now responsible for 20-25% of all internet traffic and powers Snapchat, engineering director Leonidas Kontothanassis tells Content Delivery Summit attendees,
Featured Articles, Posted 16 May 2017

Amazon, Netflix, and More Go Global With the Cloud

At NAB, execs from Amazon, Netflix, 20th Century Fox, and Warner Bros. shared their insights into how virtualized workflows in the cloud are helping them meet international demand
Featured Articles, Posted 03 May 2017

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