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Biographical Information
Nadine Krefetz
Consultant, Reality Software

Nadine Krefetz has a consulting background providing project and program management for many of the areas she writes about. She also does competitive analysis and technical marketing focused on the streaming industry. Half of her brain is unstructured data, and the other half is structured data. She can be reached at nadinek@realitysoftware.com or on LinkedIn.

Articles By Nadine Krefetz

SME '17: Scorecard—Broadcast vs. Digital Video

Digital is still behind on always-on availability, scale, and latency, but it's catching up, and it offers advantages in user experience, quality, and—soon—monetization.
Featured Articles, Posted 18 May 2017

SME '17: Live Linear Channels—The Next Frontier

Technological and monetization challenges stood out at this panel at the Live Streaming Summit at Streaming Media East
Featured Articles, Posted 17 May 2017

Google Cloud Goes After Media & Entertainment Customers

Google Cloud is now responsible for 20-25% of all internet traffic and powers Snapchat, engineering director Leonidas Kontothanassis tells Content Delivery Summit attendees,
Featured Articles, Posted 16 May 2017

Amazon, Netflix, and More Go Global With the Cloud

At NAB, execs from Amazon, Netflix, 20th Century Fox, and Warner Bros. shared their insights into how virtualized workflows in the cloud are helping them meet international demand
Featured Articles, Posted 03 May 2017

NAB 17: NBC Reinvents Itself Online

Led by Saturday Night Live and This Is Us, NBC's digital strategy stands out as a model for other networks to find success online and off.
Featured Articles, Posted 27 Apr 2017

NAB 17: Scoring With Sports Advertising

As sports loses viewers on broadcast, they're moving online. Here's how to monetize them.
Featured Articles, Posted 25 Apr 2017

What's Your Video Data Roadmap?

Effectively using the data from each part of the technology stack means better business decisions and happier customers. Here's a quick overview of the data roadmap to guide publishers to making the right decisions.
Featured Articles, Posted 25 Jan 2017

How Time, Inc. Uses Data to Deliver Better Content, Stronger ROI

An old media company is learning new tricks as Time overhauls its editorial and advertising operations through the use of granular data on video viewing.
Featured Articles, Posted 23 Jan 2017

Build vs. Buy at Sinclair Digital

Ben Miller of Sinclair Digital Ventures discusses how the company decides what to build and what to buy, as well as the importance of knowing your audience
Featured Articles, Posted 17 Nov 2016

Is Targeted Digital Video Advertising Worth the Cost?

Digital advertising spending is set to surpass TV this year, but questions remain about whether or not the quality of the targeting justifies the extra cost
Featured Articles, Posted 11 Oct 2016

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