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Biographical Information
Nadine Krefetz
Consultant, Reality Software

Nadine Krefetz is a digital media consultant focusing on program and product management. Her background is in writing, multimedia software development, and project management. She thinks everything naturally is better in video, plus there's something rewarding about getting engineers to speak in plain English about complex technology.

Articles By Nadine Krefetz

NAB 17: NBC Reinvents Itself Online

Led by Saturday Night Live and This Is Us, NBC's digital strategy stands out as a model for other networks to find success online and off.
Featured Articles, Posted 27 Apr 2017

NAB 17: Scoring With Sports Advertising

As sports loses viewers on broadcast, they're moving online. Here's how to monetize them.
Featured Articles, Posted 25 Apr 2017

What's Your Video Data Roadmap?

Effectively using the data from each part of the technology stack means better business decisions and happier customers. Here's a quick overview of the data roadmap to guide publishers to making the right decisions.
Featured Articles, Posted 25 Jan 2017

How Time, Inc. Uses Data to Deliver Better Content, Stronger ROI

An old media company is learning new tricks as Time overhauls its editorial and advertising operations through the use of granular data on video viewing.
Featured Articles, Posted 23 Jan 2017

Build vs. Buy at Sinclair Digital

Ben Miller of Sinclair Digital Ventures discusses how the company decides what to build and what to buy, as well as the importance of knowing your audience
Featured Articles, Posted 17 Nov 2016

Is Targeted Digital Video Advertising Worth the Cost?

Digital advertising spending is set to surpass TV this year, but questions remain about whether or not the quality of the targeting justifies the extra cost
Featured Articles, Posted 11 Oct 2016

The Myth of Cross-Platform Viewer and Ad Metrics

At an Advertising Week New York Session called "Leveling the Cross-Media Playing Field," CBS, Facebook, Fox, and Turner exploded the myth of a one-size-fits-all approach
Featured Articles, Posted 07 Oct 2016

How Data is Changing HBO

HBO now uses near-real time data to adjust its promotional and marketing efforts on an almost daily basis
Featured Articles, Posted 04 Oct 2016

Advertising Works Better in Live than On-Demand: Yahoo

At last week's Advertising Week New York, Yahoo shared how its creating better ad relationships with viewers via live streaming events like Berkshire Hathaway's annual meeting.
Featured Articles, Posted 03 Oct 2016

The Top Ten Enterprise Video Trends: Where Business Is in 2016

User-generated content, moving to the cloud, and going live: Here are the ten biggest issues impacting corporate video strategy today.
Featured Articles, Posted 30 Sep 2016

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