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Matching Tone to Content in Online Commercial Video

How important is setting the proper tone in corporate, commercial, and educational online video storytelling? It's paramount, says Glenn Zimmerman of Manhattan's Mad Bear Productions, in his latest instructional clip as he explains how to match the tone of your work to the message it's designed to deliver.

Video storytelling is a form of message delivery--a way to get the viewer to care about a concept, pick up on key message takeaways and, if done well... remember them. The perception of what is said can easily change based upon how someone says it... and that is where tone comes into play. Glenn Zimmerman, President of Mad Bear Productions (madbearproductions.com), talks about the subtleties of tone and how to use tone to help guide a viewer through the storyline. Glenn learned these skills from his years as a television news reporter (last at WNBC in New York).

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