Streaming Media

Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn

Matching Tone to Content in Online Commercial Video

How important is setting the proper tone in corporate, commercial, and educational online video storytelling? It's paramount, says Glenn Zimmerman of Manhattan's Mad Bear Productions, in his latest instructional clip as he explains how to match the tone of your work to the message it's designed to deliver.

Video storytelling is a form of message delivery--a way to get the viewer to care about a concept, pick up on key message takeaways and, if done well... remember them. The perception of what is said can easily change based upon how someone says it... and that is where tone comes into play. Glenn Zimmerman, President of Mad Bear Productions (, talks about the subtleties of tone and how to use tone to help guide a viewer through the storyline. Glenn learned these skills from his years as a television news reporter (last at WNBC in New York).

To sign up for the Mad Bear Experience newsletter, click here:

Related Articles
Video storyteller extraordinaire Glenn Zimmerman of Manhattan and Tampa-based Mad Bear Productions discusses how to move from online delivery to online engagement in his two Streaming Media Producer Live Strategic Track sessions--updated with complete session video from Streaming Media Producer Live!
What if you're hired to tell the story of a rock--or something equally unexciting and un-visual? Mad Bear Productions' Glenn Zimmerman explains how to make visual storytelling from the most unlikely material, and construct a story that speaks to your intended audience.
Mad Bear Productions' Glenn Zimmerman describes how to make video and animation work together in commercial production by playing to each medium's respective strengths.