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Marrying Video and Animation in Commercial Video

Mad Bear Productions' Glenn Zimmerman describes how to make video and animation work together in commercial production by playing to each medium's respective strengths.

Glenn Zimmerman explains how his New York Metro-area Mad Bear Productions studio leverages animation in its commercial videos to convey messages better expressed with animated media, add visual variety, and underscore essential points in a video. The key, Glenn says, is using video to do what video does best and likewise with animation, and make them work effectively together, as he's done in the examples he shows in this clip.

Look for more quick how-to clips from Glenn on Streaming Media Producer in the coming months.

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How important is setting the proper tone in corporate, commercial, and educational online video storytelling? It's paramount, says Glenn Zimmerman of Manhattan's Mad Bear Productions, in his latest instructional clip as he explains how to match the tone of your work to the message it's designed to deliver.
What if you're hired to tell the story of a rock--or something equally unexciting and un-visual? Mad Bear Productions' Glenn Zimmerman explains how to make visual storytelling from the most unlikely material, and construct a story that speaks to your intended audience.