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Marrying Video and Animation in Commercial Video

Mad Bear Productions' Glenn Zimmerman describes how to make video and animation work together in commercial production by playing to each medium's respective strengths.

Glenn Zimmerman explains how his New York Metro-area Mad Bear Productions studio leverages animation in its commercial videos to convey messages better expressed with animated media, add visual variety, and underscore essential points in a video. The key, Glenn says, is using video to do what video does best and likewise with animation, and make them work effectively together, as he's done in the examples he shows in this clip.

Look for more quick how-to clips from Glenn on Streaming Media Producer in the coming months.

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