While total cost of ownership spans an encyclopedic number of operational touchpoints, managing a video P&L ultimately comes down to making targeted, high-impact architectural choices.
07 Sep 2026
AI makes it possible to model delivery across live, VOD, and FAST together and to update forecasts as signals come in, instead of planning channel by channel.
23 Jun 2026
Multiview isn't a feature you bolt on. It's an architecture decision that shapes which devices you can reach, how much you pay to operate at scale, and how much control your product team has over the viewer experience. Server-side, packager-side, and client-side each represent a genuinely different set of tradeoffs across those dimensions. The right choice depends on your device footprint, customization requirements, existing infrastructure, and cost model. This article is meant to give you a solid framework for making that call.
23 Jun 2026
Streaming codec adoption used to be an engineering abstraction governed by RD curves, BD-rate tables, and roadmap slides that no one outside of R&D ever considered. Over the last 15 months, codec adoption decisions have morphed into a much broader discussion, involving C-level execs from finance and legal. While the precursors to this transition occurred pre-2025, the situation coalesced in 2025. During the same period, we saw one codec step to the front (AV1) and another shrink before our eyes (VVC).
26 Mar 2026