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Adobe Premiere Pro CC 2017 Allows for Compelling Graphics with Text Tool

Adobe has replaced the Premiere Pro Titler with new Text Tool features discussed and demo'd in this interview.

Stjepan: I'm here with Laura in the Adobe booth. We're talking about the new Adobe Premiere Pro features that just came out, specifically with the motion graphics templates and the Type tools. Tell us about some of the new features.

Laura: This year at NAB we're introducing a number of different ways to create compelling graphics in your Premiere Pro videos. The first is a new Text tool that allows you to work directly in the Premiere Pro interface in a way that's far more accessible than the previous Titler. It's built on the same technology and uses the same concepts as the text tools in Photoshop and Illustrator, so it should feel really familiar and accessible. You can click and type directly over your text. All of the elements that you can change are in the essential graphics panel, which is a new panel to Premiere as well.

You can see you have full control over your text, the color, the size, the scale. It's a really beautiful simplified interface that helps make beautiful titles right on your screen.
Stjepan: What does this look like on the timeline if you can talk a little bit about that, the difference between the old Title tool and this new one?

Laura: It still creates a title file, but as soon you start typing it creates that right on the timeline for you. It allows you to edit a duration and all of the same editable elements, but it's just the interface is so much more simple and so much more direct.

Generally, if you're going to be working between After Effects and Premiere Pro, we're going to recommend that you use the Motion Graphics templates and that would generate work starting in After Effects, have your motion designer create a beautiful graphic for you. You can bring that in as a Motion Graphics template into Premiere Pro.

The beautiful thing about this is that while After Effects comps can be incredibly complex with multiple layers and embedded expressions and far too complicated for the average user, you can bring these into Premiere and the graphics designer can expose just the elements that you need to edit, things like if you're doing a title they can give you the control over the text. You can change colors. Any of these elements can also be blocked. If you're working with a brand and they don't want the logo changed, they can block that brand logo from being updated in here. They can also change, if you have brand specified colors, those can be prevented from being changed. It gives the possibility for the editor to do the changes that are necessary on things like lower-thirds, putting in a new name and title, to keep those things fresh without requiring the Motion Graphics designer to come back and do that work again.

Srjepan: The idea being that some of the simple editing can just be done in Premiere Pro without having to go into After Effects for people who aren't as exposed to it?

Laura: Exactly. Again, the simplified interface for this is really important given the complexity of what's actually under the hood here.

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