HTML5 Video Summit
Streaming Media West 2011
The Business & Technology Of Online Video
November 8-9, 2011 - (Preconference Workshops: Monday, November 7)
Hyatt Regency Century Plaza • Los Angeles, CA
Monday, Nov 7 Tuesday, Nov 8 Wednesday, Nov 9

Preconference Seminars - Monday, November 7, 2011

9:00 a.m. - 12:00 p.m.
SM1: Encoding for Flash, Mobile, and HTML5
Learn the technological fundamentals behind encoding for both H.264 and WebM formats. You’ll learn how to encode H.264 for HTML5 distribution and streaming to iOS and other mobile devices, as well as how to encode it for Flash, including live, on-demand, and RTMP, as well as HTTP-based adaptive streaming. For WebM, you’ll learn the basics of on-demand streaming, plus get a look at live WebM encoders. Finally, you’ll learn how the various H.264 and WebM encoding tools compare in regards to performance, quality, and features.
Speaker: , Owner, Streaming Learning Center
SM2: Live Broadcasting: How-To Examples Using the Microsoft Media Platform
If you need to create live broadcasts with the Microsoft Media Platform, this is the workshop for you. We'll walk through how-to demonstrations for multiple live video scenarios, including live camera feeds, screen captures, multiple sources, on-site encoding, interstitial advertising, rough cut video editing, and more. We'll also cover cloud-based encoding/transcoding, CDN delivery, intranet caching, SharePoint portals, live DVR playback, several flavors of dynamic adaptive streaming over HTTP, and delivering to Apple iOS and Android devices.
Speaker: , Chief Evangelist, Panopto
1:30 p.m. - 4:30 p.m.
SM3: Video Production for Streaming
Producing top-quality Web video involves multiple skills, including setting the scene (choosing your backgrounds, clothing, and positioning); lighting; shooting the video; scaling and preprocessing the video to the target resolution; and finally, encoding. This seminar illustrates each step with real-world examples and checklists for encoding into Flash and Windows Media formats. It will outline procedures and describe how producing for the Web differs from producing for broadcast, DVD, and other more traditional distribution outlets.
Speaker: , Owner, Streaming Learning Center
SM4: Using Adobe Flash Media Server to Deliver Live and On-Demand Video
Adobe's Flash Media Server offers a unique combination of powerful streaming and a flexible environment for creating and delivering engaging media experiences to the broadest possible audience. Attendees will learn about HD-quality video, integrated live video streams, delivery to mobile devices (including iOS), and deeper interactivity through an extensible plug-in architecture. This session will also cover new features that include enhanced content protection with encrypted streaming, increased performance, and new  logging/measurement tools to maximize the return on content investment.
Speaker: , Sr. Product Manager, Adobe

Tuesday, November 8, 2011

9:00 a.m. - 10:00 a.m.
Welcome and Opening Keynote
, Senior Director, PlayStation Network, Sony Computer Entertainment America
10:00 a.m. - 10:30 a.m.
Coffee Break in the Exhibit Hall
10:30 a.m. - 11:15 a.m.
A101: Facebook: Transforming the Future of Online Media
Join Facebook and other leading media companies to discuss new methods of distributing digital media assets to the largest social media platform in the world. Technologies covered on the panel include HTML5, adaptive streaming, authentication, live events, tablets, mobile, and DRM. The panel also covers unique and highly targeted marketing opportunities to more than 700 million global users of Facebook. Explore ways to transform social networking and digital media distribution into making mounds of cash. 
Moderator: , Chief Strategist, AllDigital
Speaker: , SVP, Strategy and Business Development, Miramax
Speaker: , Client Partner, Global Marketing Solutions, Facebook
Speaker: , CTO, Co-Founder, CitizenGlobal
B101: How the Cable Industry Is Changing the Way Video Is Delivered
Cable operators are pursuing a new market-based approach to enable IP delivery of cable TV services to consumer-owned equipment. This session explains the benefits for subscribers and CE equipment manufacturers new IP-based, in-home cable services and how market based solutions are providing cable content directly to an expanding range of consumer-owned equipment. Learn the role standards organizations play in the development of these platforms and the key technologies used to enable both the hybrid tru2way and direct IP solutions.
Moderator: , VP, Consumer Video Technology, Cable Television Laboratories
Speaker: , Executive Director, Video Technology, Cox Communications
Speaker: , SVP, Comcast Cable
Speaker: , Director of Subscriber Equipment, Time Warner Cable
C101: How-To: Encoding for Adaptive Streaming
This session identifies the most relevant adaptive streaming technologies and details the most critical factors for comparing them. Next, it details how to choose the ideal number of streams and key encoding parameters. Then it provides an overview of options for encoding and serving the streams and closes by describing techniques for serving multiple target platforms like Flash and iDevices with one set of encoded H.264 files.
Speaker: , Owner, Streaming Learning Center
11:30 a.m. - 12:30 p.m.
A102: Google TV Demo: The New World of Smart TVs
Like the smart phone before it, the smart TV will bring a new layer of functionality to your existing home entertainment experiences. In this session, executives from Google will examine the value the web will bring to TV, the opportunities for content providers and developers, and the common myths and misperceptions around smart TV.  Attendees will also see an overview of Google TV, including the latest developments on the platform, the killer apps, and what lies ahead.  
Speaker: , Business Development Lead, Google TV
B102: Driving Video Views & Engagement With SEO & Social Media
Thanks to social media platforms and search engine optimization, a tremendous opportunity exists in building new audiences and driving views via outside channels. In this session, speakers present and discuss the case for social video and video SEO. Additionally, panelists showcase real-life examples and case studies as well as provide expert guidance in terms of both planning for and implementing successful strategies and tactics to boost exposure and discover-ability.   
Moderator: , Founder,
Speaker: , Founder, CEO, Feed Company
Speaker: , VP, Marketing and Distribution, Funny or Die
Speaker: , Director, Product Marketing, Brightcove
C102: Best Practices for Enterprise Communications
As companies begin to implement video, many are finding that “one size doesn't fit all" when it comes to matching video delivery platforms with enterprise communication strategy. Is it a Town Hall meeting with the CEO or a geographically disperse team meeting? They aren’t the same thing, and different technology requirements are needed. To further complicate things, video delivery platforms all have their strengths and weaknesses, and different departments in the organization often own different parts of the technologies and strategies. What’s a communicator to do? Learn from experts in corporate communications, event planning, and technology support about best practices in working together to use the right mix of video technologies to reach your audience most effectively.  
Moderator: , Manager, Desktop Video, Wells Fargo Video Network
Speaker: , Senior Director, Unified Communications and Video Services IT, Cisco
Speaker: , Computer Engineer, Marshall Space Flight Center, NASA
Speaker: , Digital Communication and Delivery Specialist, Toyota Motor Sales
Speaker: , Manager, Employee Communications, GE
12:30 p.m. - 1:45 p.m.
Lunch Break
1:45 p.m. - 2:30 p.m.
A103: Simplifying the Multiformat Video Workflow
A variety of streaming formats — Silverlight, Flash, HLS, WebM — are generally required to serve the multitude of screens through which content is consumed. Each format can include separate workflows, storage components, and strategies. Network-based media processing offers an increasingly popular approach to simplifying these workflows. How does packaging of media elements in the network (versus on the encoder) work? What are the benefits?  What additional features are possible with network packaging (DRM, CAS, ad insertion)? Does this approach work for both small and large operations? This session answers these questions and shares various approaches to this new workflow methodology.   
Moderator: , Executive Director, Business Development & Strategy, Comcast Technology Solutions
Speaker: , Senior Product Manager, CDN, Level 3 Communications
Speaker: , VP, Operations, AEG Digital Media
Speaker: , VP, Video Operations, Digital Media, Disney/ABC Television Group
Speaker: , Sr. Director, Content Security & Piracy Management, Turner Broadcasting System
B103: An Open Dialogue Between Video Ad Buyers and Sellers
This session is a frank discussion with ad video buyers and sellers about their perspectives on what’s really working in the online video advertising industry. What matters more, content or audience? Is it one or the other, or does each approach present significant opportunities? Also, is video advertising still an industry of empty promises in regards to transparency? What specific expectations do buyers and sellers have around control, and how are they affecting the growth of their business?   
Moderator: , Co-Founder, VP, Product,
Speaker: , Sr. Product Planner, Rich Media & Video, Microsoft Advertising
Speaker: , VP Ad Sales, Business Development, Directors Live
Speaker: , VP, West Coast Sales, Break Media
Speaker: , VP, Managing Director, Digital, Horizon Media
C103: The Digital Living Room
Join experts from all sectors of the digital video world to discuss the ever-changing topic of the “digital living room” and how content producers and creators, service providers, and other video web services will thrive in this new economy. What business opportunities lie in the coming surge of internet connected TVs? What role does mobile video play in the future of the digital living room and streaming content in general? Come hear which technologies and services are poised to be the market’s biggest disruptors and how content owners, producers, and distributors can capitalize on them.  
Moderator: , Principal, Concurrent Media Strategies
Speaker: , SVP, Worldwide Digital Distribution, Sony Pictures Home Entertainment
Speaker: , VP, Business Development, CBS Interactive
Speaker: , CEO, DBG
Speaker: , Senior Director, Connected TV, Yahoo!
2:45 p.m. - 3:30 p.m.
A104: Data vs. Content: Who’s the Real Star of Online Video?
The rise of online video has opened up a world of metrics and audience data that can help us understand consumers’ interests in a way that has not been possible before. At the same time, the growth of online content consumption drives investment in premium content to satisfy the demand. In this session, speakers discuss what makes up good inventory — whether prioritizing audience data crunching or investing in high-quality, premium content will create the most engagement and return on investment. Hear ad networks and content platforms debate which of these two approaches will prove the best for monetizing the boom in online video.   
Moderator: , VP, Head of Publisher Network and Partnerships, AOL Video
Speaker: , VP, Digital Ad Sales, Viacom Media Networks
Speaker: , Co-Founder, VP, Product,
Speaker: , GM, Video, IGN Entertainment
Speaker: , SVP, Business Development,
B104: How-To: Technical Set-Up of Live Streaming Production
This session provides tips and tricks, best practices, and lessons learned regarding the technical set-up of live streaming production from MTV Networks. Learn how to stream multiple formats from a single encoder, use social networking overlays, leverage adaptive bitrate streaming, and transition between live streams from multiple camera angles using multi-encoder synchronization. Come learn how to deliver interactive, high-quality experiences for your next live event.   
Speaker: , Senior Advisor, Level 3
C104: MPEG-DASH: Driving The Growth Of Streaming Using The New HTTP Standard
The recently developed MPEG-DASH provides a standard specification for multimedia streaming over the Internet. In this session, we will discuss how MPEG-DASH is instrumental for the growth of the market and enables a common ecosystem of content and services supporting delivery to a broad range of devices such as PCs, TVs, laptops, set-top boxes, game consoles, tablets and mobiles phones.  
Moderator: , Multimedia System Architect, NexTreams
Speaker: , VP, Technology, Qualcomm
Speaker: , Chief Architect, Media Cloud Engineering, Akamai Technologies
Speaker: , VP, Video Strategy, Harmonic
Speaker: , Senior Engineer, Netflix
Speaker: , Vice-Chair, Ultra HD Forum
3:30 p.m. - 4:00 p.m.
Coffee Break in the Exhibit Hall
4:00 p.m. - 5:00 p.m.
A105: Traditional TV vs. the Connected Living Room — Who Will Win?
With the confluence of content from new media, UGC, and web-based video producers along with traditional studios, cable companies, and TV stations, which technologies are necessary to bring all of this content together onto one internet-connected smart TV device? We’ve heard about the connected living room for years, but why has it not yet happened? What’s holding back mass adoption of smart TV technologies? Take a look at how consumer demand, big media politics, and innovative new startups are coming together to make smart TV a reality.   
Moderator: , Venture Partner, Canaan Partners
Speaker: , Founder, AugX Labs
Speaker: , Director, Product Management and Development, Verizon Digital Media Services
Speaker: , VP, Business Development, Fanhattan
B105: Making a Living on YouTube
Long gone are the days of cute kitten videos offering the only hope for “going viral,” but is it possible to make a living making YouTube videos? As the audience grows more savvy and technology more accessible, the quality of content that reaches the millions of views mark needs to be more engaging and of higher production value than ever before. Meet some of the creators who are reaching these milestones consistently, as well as advertisers trying to gain access to these creators’ huge audiences.   
Moderator: , Content and Speaker Coordinator, VidCon
Speaker: , Content Creator, Actress
Speaker: , Fine Brothers Productions
Speaker: , VP, Gaming Programming, Machinima
Speaker: , Founder, Epic Signal
C105: How-To: Enterprise Video Case Studies
This session presents case studies from leading enterprise organizations showcasing their use and deployment of video for live and on-demand applications. Attendees learn about webcasting workflows, on-demand applications, and ways enterprise companies are using video today to improve communications, increase efficiency, and enhance their businesses.   
Moderator: , Manager, Desktop Video, Wells Fargo Video Network
Speaker: , Director of IT Architecture, QAD
Speaker: , VP, Administrative Services, Los Angeles Trade-Technical College
Speaker: , Manager, Broadcast Services, Global Communications Technology, General Motors Company
5:00 p.m. - 6:00 p.m.
Networking Reception in the Exhibit Hall

Wednesday, November 9, 2011

9:00 a.m. - 10:00 a.m.
, Senior Vice President and General Manager, Comcast Interactive Media
10:00 a.m. - 10:30 a.m.
Coffee Break in the Exhibit Hall
10:30 a.m. - 11:15 a.m.
A201: How To Make Money With Digital Audio
Audio monetization models currently lead video models due to standardization around ad units, ad networks, and ad trafficking models. Digital audio broadcasters are generating significant profits today in this emerging "monetization ecosystem". This presentation describes the aspects of the digital audio monetization ecosystem including strategies for in-house ad sales, how ad network revenue share and auction models can contribute to profits, and the importance of validated audience metrics.
Speaker: , CEO, Abacast
B201: Best Practices for Live Streaming
Producers are taking advantage of new technologies, workflows, and production methods to create successful live events. This session discusses the entire webcasting workflow, including how to get the video signal from the site to end user; how to build an audience; when to use multibitrate streaming; strategies to consider for reaching mobile devices, and how to leverage social media platforms. Presenters in this session are the ones in the trenches, producing some of the live events you see on the web today.   
Moderator: , Executive Producer, TechCrunch
Speaker: , Live Event Producer
Speaker: , Owner, Director, Executive Producer, JupiterReturn
Speaker: , Digital Workflow Technologies Specialist, Viacom
Speaker: , Vice President, Product Marketing, Ustream
C201: Webcasting Tips and Tricks From the Enterprise
This session focuses on best practices from enterprise corporations which have adopted and implemented live video across their organization. See firsthand how these companies are using video for internal and external communications and learn how you can better leverage assets already available inside your company. Hear firsthand from those who have been successful with their deployments and learn what advice they have for others deploying live video in the enterprise today.  
Moderator: , Manager, Desktop Video, Wells Fargo Video Network
Speaker: , Senior IT Architect, Cadence
Speaker: , Senior Manager, Digital Media Operations and Infrastructure, MySQL
Speaker: , Creative Director, Space, Lockheed Martin
Speaker: , Production Manager, Videoconferencing and Virtual Events, Kaiser Permanente
11:30 a.m. - 12:30 p.m.
A202: The Business of Premium Online Video
Over the past years, the majority of online video has been short-form UGC that is not advertiser-friendly. As online video consumption grows, portals, vertical content networks, and video ad networks are looking to offer premium original content being demanded by their advertisers. With this business still in its infancy, the creative and business models are still unclear. Will what works on television work online? How does content find its audience without a traditional network to market and promote it? Does it make sense to create content without an advertiser funding it? Who are the players in the new ecosystem? A panel of heavyweights from the content creation, digital media, and ad agency worlds debate and discuss the current state and where things are headed.   
Moderator: , President, DoubleBounce
Speaker: , Chief Revenue Officer, Revision3
Speaker: , Co-Founder, President, Evolve Media and Gorilla Nation
Speaker: , President, CEO Ensemble
Speaker: , Head of Yahoo! Studios, Yahoo!
B202: Cutting the Cord on TV: Will Online Video Really Lead to Cable’s Demise?
From Hulu to Netflix, streaming video is having a powerful impact on the traditional television industry. But are consumers really cutting the cord and bypassing cable operators in favor of online video? With the broadcast networks facing some of the same threats as the newspaper industry, will services like TV Everywhere and over-the-top (OTT) content be the industry’s savior? These topics and more are addressed by this panel of content heavyweights.  
Moderator: , Senior Writer, CNET
Speaker: , President, CEO, chumby
Speaker: , VP, Business Development, Roku
Speaker: , Senior Director, Product Marketing, TiVo
C202: Cloud Demos: Amazon CloudFront and Windows Azure
In this session, learn how to use both Amazon and Microsoft’s cloud platforms and see demos of how they both work. With no upfront expenses and no long-term commitment, Amazon’s CloudFront platform and Microsoft’s Windows Azure platform enable you to pay only for the resources you use. Learn how, within minutes, you can configure both platforms to store and deliver your content and applications using Amazon and Microsoft’s infrastructure.  
Speaker: , Chief Evangelist, Panopto
Speaker: , GM, Amazon CloudFront
12:45 p.m. - 1:45 p.m.
Streaming Media Magazine’s Readers’ Choice Awards Luncheon
Diamond Sponsor
Haivision Network Video
Platinum Sponsors
Digital Rapids Highwinds Viewcast Wowza
Gold Sponsor
1:45 p.m. - 2:45 p.m.
A203: Strategies for Preparing Your Video for Tablets and Mobile Devices
If you distribute or produce content that will be digitally consumed, you are faced with preparing your media for a multitude of screens. From Android-based tablets to the iPad, iPhone 4, and beyond, mobility is the new video frontier. So what’s the right strategy to reach all these devices? How many variants of one clip must a publisher create? Which platforms will yield the greatest uptake? In this session, industry leaders with hands-on experience answer these questions and provide a best-practices approach to help you develop your content to multiple devices.  
Moderator: , Executive Director, Business Development & Strategy, Comcast Technology Solutions
Speaker: , EVP, CTO, BAMTech
Speaker: , VP, Digital Operations, NBCUniversal - E!
Speaker: , CTO, Hearst Interactive Media
B203: How Streaming Video Is Changing the Television Landscape
Streaming sites like Hulu, CBS, ABC, and others have proven that savvy audiences are turning to their computers for entertainment, and in a way that’s profitable. How are traditional and cutting-edge companies capitalizing on this trend? In addition to providing the content, how are they taking advantage of this “connected” platform as they deliver content? And finally, how might online video based subscription offerings affect cable companies to this new content source?   
Moderator: , CEO,
Speaker: , VP, Content and Product Solutions, Samsung Electronics America
Speaker: , VC, GRP Partners,
Speaker: , CTO, Unicorn Media
Speaker: , Director, Tremor Video,
C203: Connected Device and Platform Demos: Sling Media, Western Digital
As the number of broadband-enabled devices and platforms invading the living room continues to grow, lots of questions remain about their capabilities. In this session, company executives from Sling Media and Western Digital will demo their newest platforms and devices. Attendees will see these devices and platforms in action, learn which content is available on them, and get their questions answered in a Q&A session.  
Speaker: , Lead, Product Integration, Sling Media
Speaker: , Business Development Manager, Branded Products, Western Digital
2:45 p.m. - 3:15 p.m.
Coffee Break in the Exhibit Hall
3:15 p.m. - 4:15 p.m.
A204: How Old Media Is Embracing Online Video and New Media
This session discusses how converging media technologies are redefining traditional distribution methods, how interactive and on-demand services are changing, and how entertainment and news video are being consumed on new platforms. Come hear from some of the leading publishers, broadcasters, and advertisers about the impact that video and new media is having upon their business models.   
Moderator: , Senior Editor,
Speaker: , Senior Producer, Video, International New York Times
Speaker: , CEO and Founder, Akoonu
Speaker: , Sr. Product Manager, Video, The Nielsen Company
Speaker: , President and CEO, Conviva
Connect with Streaming Media West 2011



Susan Panico
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PlayStation Network
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