Streaming Media

Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn

Resiliency and Cloud Production

Jef Kethley of LiveSports talks about how his organization develops solid resiliency models in varying production environments through the use of multiple data centers and cost-effective cloud production.

Effective use of resiliency models and cloud production is based on multiple and sometimes unpredictable factors. Eric Schumacher-Rasmussen, Chair, Streaming Media Conferences, and CMO, id3as, talks with Jef Kethley, Executive Director/President, LiveSports, LLC about how his organization handles resiliency and cloud production in different production environments.

“Could you talk about what sort of resiliency models you're using?” Schumacher-Rasmussen asks Kethley. “Is it multiple availability zones, load balancing? How do those decisions change or how do the answers change when it's cloud versus on-prem versus hybrid?”

“There's a pain point for everybody, right?” Kethley says. “It always comes down to what does it cost, because that's where the pain point is going to start. If it just costs a little bit more, let's go ahead and make those backups in a different way for us. We're heavy in Amazon Web Services (AWS), but as everybody knows around here, AWS has some challenges at times – availability of machines, for instance. We distribute our workflow within AWS, multiple data centers, even around the world for that matter. But we're also at the same time leveraging. If it is an event [where] it matters to the client that we need that backup and they want to see that resiliency, then we'll move to multiple clouds…it's just another line item.”

Kethley emphasizes that planning on using multiple and resilient data centers is essential. “We have a proof of concept that we worked [on] with the Sienna Group…it's basically using their routers and their processing engines, where everything was tied into multiple zones back and forth and with fall-overs and everything – it was super resilient.” He says that his organization has found that proving resiliency to “old broadcast people” is essential, along with maintaining an agile approach to solving on-prem issues, especially regarding cloud production.

“In the cloud, you could build that infrastructure as far as you want to…as long as it's cost-effective,” Kethley says. “It makes sense to do it sometimes, though it's very easy to get more complex in that workflow than you need to be. So, there's always that side of it too.”

Learn more about Resiliency and Cloud Production at Streaming Media West 2022.

Watch full-session videos from Streaming Media Connect 2022.

Related Articles
One concern with migrating streaming infrastructure and content storage from on-prem to the cloud is ensuring that your content assets are just as accessible via remote data centers as when you had them all stored in physical proximity on-site. CBS' Sports' Corey Smith, Signiant's Rick Capstraw, Telestream's Richard Andes, and IntelliVid Research's Steve Vonder Haar discuss the attendant challenges and how to overcome them in this clip from Streaming Media Connect 2023.
Should all streaming production operations be shifting to the cloud to take advantage of the scalability, flexibility, and economic benefits of cloud streaming workflows? Or does on-prem still have its time and place? Telestream's Richard Andes, EY's Waseem Ahmad, and IntelliVid Research's Steve Vonder Haar debate the pros and cons of cloud vs. on-prem in this clip from Streaming Media Connect 2023.
What drives decisions to move to cloud or hybrid production (as well as decisions to put off the move and stick with traditional on-prem)? LiveSports' Jef Kethley, Paramount's Corey Smith, and Warner Bros. Michael Koetter discuss their to-cloud-or-not-to-cloud decision process in this clip from Streaming Media Connect 2022.