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Marshall CV730 Enhances Live Streaming Experience at California's Legendary International House of Music (IHOMI)

NDI PTZ Camera's Unparalleled Video Quality and Versatility Deliver Fully Immersive Experience for Virtual Audience

When the International House of Music (IHOMI), a staple of Downtown Los Angeles for over a century, was looking to revolutionize its live streaming experience, the renowned retailer found the solution it was looking for with the CV730-NDIW UHD 4K60 IP PTZ Camera with VS-PTZ-IP PTZ IP camera controller from Marshall Electronics.

For Project Manager Alex Naranjo and the crew at IHOMI, the decision to use cameras in their music store was born out of a desire to help their musician clients during the pandemic. “We decided to open up our store to live stream musical performances as a way to give back to the artists and loyal clients who have helped keep us in business,” says Naranjo. “These performances, which continue post-pandemic, are live streamed right from our retail floor or drum room. These live streamed concerts not only give these artists a platform to play, but also allows them to receive donations and support from viewers.”

As IHOMI’s live performance schedule began to increase, it became evident quickly that they needed a better camera solution than the consumer cameras they were using. “Once we started to get the ball rolling on these shows, we got tired of having to use comms and were looking for an easier solution with just one control,” adds Naranjo. “In speaking with our industry colleagues, we were introduced to Marshall’s CV730 camera and were very impressed. I really liked the camera’s NDI capabilities. I also loved its super easy setup. With the CV730, you use just one Cat 6 cable instead of having to run HDMI and power cables. In addition, with a large client base in live production especially in the house of worship market, we also saw the ability to add them to our inventory and sell them to our customers, which made a lot of sense.”